Manager, Health Systems and Managed Care Marketing

<div> <p><span style="font-size: 12.0pt;font-family: "arial narrow";color: black;">Seeking an accomplished marketer expert to join Labcorp's Marketing team to support engagement with Health Systems and Managed Care organizations. The Manager, Health Systems and Managed Care Marketing will be responsible for developing marketing content and executing marketing initiatives to support growth in these areas. The Manager will understand this market deeply -- customers, trends, and competitors--and develop and translate our value propositions into programs that create measurable business impact. </span></p> <p><span style="font-size: 12.0pt;font-family: "arial narrow";color: black;">The person will have solid writing skills and the ability to translate product and service details into clear and easily consumable value prop messaging; experience supporting sales organizations, understanding of the healthcare system/payer/physician markets, and a solid work­­ ethic.</span></p> <p><span style="font-size: 12.0pt;font-family: "arial narrow";"><strong><span style="color: black;">Essential Job Duties: </span></strong></span></p> <ul> <li style="margin-left: 0.25in;"><span style="font-size: 12.0pt;font-family: "arial narrow";"><span style="color: black;"><span style="font-style: normal;"> </span></span><span style="color: black;">Build a deep understanding of our markets, products and customers to identify opportunities and risks for marketing strategy, customer communications and for overall business growth</span></span></li> <li style="margin-left: 0.25in;"><span style="font-size: 12.0pt;font-family: "arial narrow";"><span style="color: black;"><span style="font-style: normal;"> </span></span><span style="color: black;">Create market engagement strategies that will enhance brand awareness, accelerate pipeline, and drive customer acquisition, retention and growth</span></span></li> <li style="margin-left: 0.25in;"><span style="font-size: 12.0pt;font-family: "arial narrow";"><span style="color: black;"><span style="font-style: normal;"> </span></span><span style="color: black;">Develop foundational marketing materials and communication campaigns for Managed Care and Health Systems marketing initiatives</span></span></li> <li style="margin-left: 0.25in;"><span style="font-size: 12.0pt;font-family: "arial narrow";"><span style="color: black;"><span style="font-style: normal;"> </span></span><span style="color: black;">Create thought leadership narratives, case studies, collateral, and sales tools/content that articulate and demonstrate value to both prospects and existing clients (including but not limited to customer pitch decks, RFP boilerplate content, case studies, webcasts, video demos, white papers, website content, product guides, seminar content, brochures, and fliers)</span></span></li> <li style="margin-left: 0.25in;"><span style="font-size: 12.0pt;font-family: "arial narrow";"><span style="color: black;"><span style="font-style: normal;"> </span></span><span style="color: black;">Work closely with cross-functional marketing team and business leads to ensure timely development and launch for all materials and campaigns</span></span></li> <li style="margin-left: 0.25in;"><span style="font-size: 12.0pt;font-family: "arial narrow";"><span style="color: black;"><span style="font-style: normal;"> </span></span><span style="color: black;">Work with Sales Leads/Executive Directors/Field Sales to understand their goals and objectives, and develop and execute account-based marketing plans designed to maintain top of mind awareness and define our differentiation</span></span></li> <li style="margin-left: 0.25in;"><span style="font-size: 12.0pt;font-family: "arial narrow";"><span style="color: black;"><span style="font-style: normal;"> </span></span><span style="color: black;">Evaluate, analyze, and communicate the impact of campaigns, assets, and programs to cross-functional teams and leadership</span></span></li> <li style="margin-left: 0.25in;"><span style="font-size: 12.0pt;font-family: "arial narrow";"><span style="color: black;"><span style="font-style: normal;"> </span></span><span style="color: black;">Develop related programs based on deep understanding of health systems and managed care customers</span></span></li> </ul> </div><p><span style="font-size: 8.0pt;font-family: "lucida sans";"><strong>Requirements:</strong></span></p><p><span style="font-size: 12.0pt;font-family: "arial narrow";"><strong><span style="color: black;">Required Qualifications:</span></strong></span></p> <ul> <li><span style="font-size: 12.0pt;font-family: "arial narrow";"><span style="color: black;"><span style="font-style: normal;"> </span></span><span style="color: black;">Bachelor's Degree or equivalent experience</span></span></li> <li><span style="font-size: 12.0pt;font-family: "arial narrow";"><span style="color: black;"><span style="font-style: normal;"> </span></span><span style="color: black;">6+ years of B2B marketing with previous experience in marketing to hospitals, health systems and/or managed care organizations.</span></span></li> <li><span style="font-size: 12.0pt;font-family: "arial narrow";"><span style="color: black;"><span style="font-style: normal;"> </span></span><span style="color: black;">Experience across marketing mediums and disciplines, with a track record in content development and sales enablement</span></span></li> <li><span style="font-size: 12.0pt;font-family: "arial narrow";"><span style="color: black;"><span style="font-style: normal;"> </span></span><span style="color: black;">Bias for action, with the ability to establish and meet deadlines, handle multiple priorities, and achieve goals</span></span></li> <li><span style="font-size: 12.0pt;font-family: "arial narrow";"><span style="color: black;"><span style="font-style: normal;"> </span></span><span style="color: black;">Strong interpersonal and communication skills and the ability to work effectively with a cross-functional team in a diverse environment.</span></span></li> <li><span style="font-size: 12.0pt;font-family: "arial narrow";"><span style="color: black;"><span style="font-style: normal;"> </span></span><span style="color: black;">Ability to communicate appropriately and effectively with senior management</span></span></li> <li><span style="font-size: 12.0pt;font-family: "arial narrow";"><span style="color: black;"><span style="font-style: normal;"> </span></span><span style="color: black;">Must be advanced with the Microsoft suite of services</span></span></li> </ul> <p></p>