Strategic Marketing Manager

Strategic Marketing Manager Req ID #:  165792 Location: 

US Charleston, SC, US, 29407 For 70 years, Charles River employees have worked together to assist in the discovery, development and safe manufacture of new drug therapies. When you join our family, you will have a significant impact on the health and well-being of people across the globe. Whether your background is in life sciences, finance, IT, sales or another area, your skills will play an important role in the work we perform. In return, we’ll help you build a career that you can feel passionate about. Job Summary  

We are seeking a Strategic Marketing Manager for our Microbial Solutions business unit to be located remotely. 

The following are responsibilities related to the Strategic Marketing Manager:

  Responsible for designing, developing, and implementing global marketing strategies to support business goals and objectives, execute tactical plans, analyze key results and report on outcomes. Identify new opportunities to optimize products and services positioning to increase market share and to communicate the optimal end-to-end customer experience within the target markets we serve. Conduct and translate market research into comprehensive product/portfolio campaign strategies driving business/brand goals and supporting the customer buying journey. Develop, implement, track, and optimize multi-channel marketing campaigns based on in depth analysis of data, brochures, insights and customer behavior and personas. Help develop event plans, achieve deadlines and budget, assist in the organization of trade show duties and representation for global marketing. Measure and report performance of all marketing campaigns, to assess against goals (ROI and KPIs) and adjust strategic direction as needed. Identify and provide market trends and insights with stakeholders to evaluate business impact; optimize spend and performance in alignment with budget as needed. Through business analytics, help research and understand the market dynamics and market potential in assigned areas. Own assigned web-based content residing on criver.com including the development of programs and initiatives to increase traffic to the site and support strategic marketing goals. Collaborate with Applications, Product Management, Marketing operations, R&D, Technical and Field Service and sales to synthesize and implement strategies, portfolio development plans, and positioning and messaging plans consistent with both corporate and business unit branding platforms. Participate in the design, development, and implementation of sales training programs. Possesses an end-to-end organizational mindset; identify and lead creating synergistic marketing programs that cross product portfolio and services and business unit lines Identify and lead evaluation of value-added opportunities to strengthen financial performance of business. Participate in VOC/Customer focus groups. Ability to lead, influence, and inspire stakeholders and drive progress amongst cross-functional teams. Develop and define content strategy and editorial calendars for key campaigns and product launches in collaboration with the broader marketing organization Partner with the Product Management team to gather market requirements for solutions using customers' needs, market dynamics, industry trends and the competitive landscape as inputs. Partner with the sales training team to deliver compelling training for our global sales teams and partners in support of new offering launches Work with corporate analytical services and others to prepare detailed competitive market analyses and strategic options to grow marketing share. Prepare detailed competitive market analyses and strategic options to grow marketing share including modeling of alternative business scenarios. Identify and create synergistic marketing programs that cross product and business unit lines. Perform all other related duties as assigned. Job Qualifications  

The following are minimum requirements related to the Strategic Marketing Manager position:

  Education: Bachelor’s Degree (B.A./B.S.) or equivalent in marketing or related discipline. MBA preferred. Experience: Five years related experience or equivalent in a combination of marketing, communications, and business management positions Digital marketing experience (including SEO/SEM) Other: Proven ability to creatively develop and execute business to business product (service) marketing strategies. Knowledge of marketing concepts and techniques. Proven ability to work both independently and in cross-functional teams to achieve established goals. Experience in key foundational elements such as agile planning and ceremonies, tracking team level metrics, and KPIs. Experience with market research and strategy development. Excellent verbal and written communication skills. Ability to adapt quickly as well as be able to prioritize and handle multiple tasks with competing deadlines.

PHYSICAL DEMANDS: Regularly operates a computer and other office productivity machinery, such as a calculator, copy machine, and computer printer. Regularly provides information to and receives information from/through various technologies, media, sources and contacts. Must be able to accurately exchange accurate information in these situations. Must occasionally move about inside the office to access file cabinets, office machinery, etc.

WORK ENVIRONMENT: General office working conditions. The noise level in the work environment is usually quiet.

About Microbial Solutions

Our Microbial Solutions business group has a comprehensive portfolio of endotoxin testing, microbial detection and microbial identification products and services is unlike any other, and has been purposefully designed to meet the complex and ever-changing needs of the industry. We help clients to ensure product safety and quality with easy-to-use yet robust testing solutions that satisfy regulatory requirements, support critical decision making and improve operational efficiencies.

About Charles River

Charles River is an early-stage contract research organization (CRO). We have built upon our foundation of laboratory animal medicine and science to develop a diverse portfolio of discovery and safety assessment services, both Good Laboratory Practice (GLP) and non-GLP, to support clients from target identification through preclinical development. Charles River also provides a suite of products and services to support our clients’ clinical laboratory testing needs and manufacturing activities. Utilizing this broad portfolio of products and services enables our clients to create a more flexible drug development model, which reduces their costs, enhances their productivity and effectiveness to increase speed to market.

With over 17,000 employees within 90 facilities in 20 countries around the globe, we are strategically positioned to coordinate worldwide resources and apply multidisciplinary perspectives in resolving our client’s unique challenges. Our client base includes global pharmaceutical companies, biotechnology companies, government agencies and hospitals and academic institutions around the world. And in 2019, revenue increased to $2.62 billion.

At Charles River, we are passionate about our role in improving the quality of people’s lives. Our mission, our excellent science and our strong sense of purpose guide us in all that we do, and we approach each day with the knowledge that our work helps to improve the health and well-being of many across the globe. We have proudly supported the development of ~85% of the drugs approved by the FDA in 2019.

Equal Employment Opportunity

Charles River Laboratories is an Equal Opportunity Employer - M/F/Disabled/Vet.

If you are interested in applying to Charles River Laboratories and need special assistance or an accommodation due to a disability to complete any forms or to otherwise participate in the resume submission process, please contact a member of our Human Resources team by sending an e-mail message to crrecruitment_US@crl.com. This contact is for accommodation requests for individuals with disabilities only and cannot be used to inquire about the status of applications.

For more information, please visit www.criver.com.

Job Segment: Pharmaceutical, Laboratory, MBA, Biotech, Science, Research, Management