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Senior Manager, Integrated Marketing (Raleigh/Princeton/Madison/Indianapolis)

Laboratory Corporation of America Holdings (Covance)

Durham, North Carolina, United States

<div> <p><span style="font-size: 12.0pt;font-family: "Arial Narrow" , sans-serif;">The Integrated Marketing team develops campaigns across the buyer's journey with the key objective of increasing awareness and driving demand for Labcorp's full portfolio of products and services across diagnostics and drug development. Labcorp is seeking a <strong>Senior Manager,</strong> <strong>Integrated Marketing</strong> for our consumer and patient audience to lead our global marketing campaigns in partnership with our Product & Segment Marketing team. This key role will focus on orchestrating the execution of our global integrated marketing programs, assist in directing our agency relationship, and ensure our sales teams are enabled with the right tools to effectively leverage our marketing programs. </span></p> <p><strong><span style="font-size: 12.0pt;font-family: "Arial Narrow" , sans-serif;">Key responsibilities include: </span></strong></p> <ul> <li><span style="font-size: 10.0pt;font-family: Symbol;"><span style="font: 7.0pt "Times New Roman";"> </span></span><span style="font-size: 12.0pt;font-family: "Arial Narrow" , sans-serif;background: white;color: black;">Drive integrated marketing campaigns from inception to optimization with a cross-functional marketing team (content, creative, social, digital, marketing operations and media)</span></li> <li><span style="font-size: 10.0pt;font-family: Symbol;"><span style="font: 7.0pt "Times New Roman";"> </span></span><span style="font-size: 12.0pt;font-family: "Arial Narrow" , sans-serif;background: white;color: black;">Work with audience, therapeutic, digital, product and research marketing teams to identify and define strategies to support the brand awareness and demand generation needs of our global business</span></li> <li><span style="font-size: 10.0pt;font-family: Symbol;"><span style="font: 7.0pt "Times New Roman";"> </span></span><span style="font-size: 12.0pt;font-family: "Arial Narrow" , sans-serif;background: white;color: black;">Track campaign performance of global programs and provide feedback to the business to optimize effectiveness of future campaigns</span></li> <li><span style="font-size: 10.0pt;font-family: Symbol;"><span style="font: 7.0pt "Times New Roman";"> </span></span><span style="font-size: 12.0pt;font-family: "Arial Narrow" , sans-serif;background: white;color: black;">Work with internal stakeholders to ensure appropriate prioritization and enablement for effective follow up on Integrated Marketing campaigns</span></li> </ul> <ul> <li><span style="font-size: 12.0pt;font-family: "Arial Narrow" , sans-serif;">Guide content strategy and messaging architecture (including advertising, landing pages, websites, emails, collateral, and other external-facing assets) in collaboration with Product & Segment Marketers</span></li> <li><span style="font-size: 12.0pt;font-family: "Arial Narrow" , sans-serif;">Project manage a diverse content array on time and within budget</span></li> <li><span style="font-size: 12.0pt;font-family: "Arial Narrow" , sans-serif;">Lead minimum of one (1) direct report, and successfully manage their functions and timelines as needed</span></li> <li><span style="font-size: 12.0pt;font-family: "Arial Narrow" , sans-serif;">Perform other marketing support functions as needed</span></li> </ul> </div>

Job posted: 2022-01-07

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