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Marketing Communications Manager

IQVIA Holdings Inc.

Kanata, Canada

The Marketing Communication Manager role at DMD serves as the lead content developer, editor and proofreader for the company. Responsible for supporting the execution and delivery of digital and print content across all channels, playing a key role in the success of sales enablement and marketing campaigns. Will work closely with the Director of Marketing to develop and execute editorial and content production calendars, and to support marketing campaigns. Owns the trafficking and execution of content marketing efforts. Will be an enthusiastic team contributor serving as the go-to resource for writing and communication, and with the ability to balance between structure and flexibility.

Candidates will need to supply a portfolio of work and will be asked to complete a skills assessment specific to this role.

JOB DUTIES/RESPONSIBILITIES

Oversee content strategy and execute on creating and publishing marketing collateral and communications.

Identify, write and curate content for DMD’s blog and social media posts, as well as create and oversee the editorial calendar for both.

Manage the distribution of content across all channels, with particular focus on blog and social media, and including assisting with social listening.

Serve as the lead copywriter and proofreader on DMD’s The Lab Report, a monthly white paper series delivering email thought leadership on trends, insights, innovations and more.

Obtain necessary reviews and approvals on all content.

Manage the development of sales enablement assets.

Write and edit content for product sheets, client guides and onboarding documents and other materials.

Assist in the production of client-facing sales presentations.

Support and guide product and sales leads through the content development process as they identify materials needed for the company or their teams.

Collaborate with cross-functional teams to produce effective, accurate marketing, product and sales materials.

Support other content needs within Marketing and across DMD:

Serve as the organization’s “proofreader-in-chief” on an as-needed basis

Maintain content inventory, adding new materials when published and assessing relevancy and accuracy of existing, older materials

Assist with copywriting and proofreading for website and landing pages, promotional emails, print and digital advertisements, webinar copy, and other marketing-related assets

Monitor, evaluate and report on competitive environment as it pertains to message and materials.

Understand DMD’s place in the healthcare market and serve as a steward of our message and brand identity.

Assist with client projects and related deliverables; as needed, copywrite emails and subject lines for client campaigns

JOB COMPETENCIES

This individual will have experience in one or more of the following areas (more is better):

Copywriting: Able to write compelling copy to engage a variety of internal and external audiences.

Editing and proofreading: Ensure clean, error-free copy across all content.

Research: Capable of engaging in journalistic-level research and investigation in the pursuit of developing marketing content.

Content marketing: Leverage knowledge of content marketing to identify content needs, implement content strategies, and guide development and distribution process.

The successful candidate must have excellent project management skills and flawless execution. Accuracy and follow through are key aspects of this role. This person should have a passion for the written word and persuading through copy. Solid understanding of content strategy and development best practices are important to this role. The person in this role will be able to interact with all levels within the organization.

EDUCATION, EXPERIENCE, LICENSES/CERTIFICATES, TESTING REQUIREMENTS

Bachelor’s degree required 5+ years relevant professional experience Excellent written and verbal communication skills Proficient in AP Stylebook or comparable style guide Strong understanding of Microsoft Office programs

At IQVIA, we believe in pushing the boundaries of human science and data science to make the biggest impact possible – to help our customers create a healthier world. The advanced analytics, technology solutions and contract research services we provide to the life sciences industry are made possible by our 70,000+ employees around the world who apply their insight, curiosity and intellectual courage every step of the way. Learn more at jobs.iqvia.com.

Job posted: 1970-01-01

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