Marketing Manager, APAC

<h2>Job Overview:</h2><p style="margin: 0px;"><span style="font-size: 12.0pt; font-family: 'Arial Narrow',sans-serif; color: black;">This role primarily supports APAC marketing director to drive the business growth of Labcorp Drug Development in Japan, secondarily provide support to the broader marketing initiatives in Asia-Pacific region. The Marketing Manager develops in-country marketing strategy and positioning message and implements marketing campaigns aligned with the strategy and messaging with specified initiatives across the organization. This includes working cross-functionally to effectively drive awareness of key differentiation attributes within Japan market via omni-channel campaigns and track subsequent metrics. The successful candidate is proactive and creative, and is able to negotiate, influence and meet aggressive deadlines with a variety of stakeholders.<br /><br />In addition to multi-channel campaigns, the Marketing Manager also develops sales tools in conjunction with marketing, sales and regional leadership, to be used by sales to execute key positioning strategies to promote the brand and enhance relationships with our customers and help increase the win rate.</span></p><p style="margin: 0px;"><span style="font-size: 12.0pt; font-family: 'Arial Narrow',sans-serif; color: red;"> </span></p><ul><li style="margin-left: .25in;"><span style="font-size: 12.0pt; font-family: 'Arial Narrow',sans-serif;">Develop, recommend and deploy marketing plan and strategy to drive business growth in Japan with an explicit marketing campaign calendar (with content and publishing strategies to deliver upon those goals)</span><ul><li style="margin-left: .75in;"><span style="font-size: 12.0pt; font-family: 'Arial Narrow',sans-serif;">Partner with business stakeholders to understand and define the market strategy, key initiatives, clear messaging, and conduct assessments to close the gap </span></li><li style="margin-left: .75in;"><span style="font-size: 12.0pt; font-family: 'Arial Narrow',sans-serif;">Collaborate with the sales team on key focused customer initiatives / presentations that align with brand and segment strategies that enhance relationships with customers and drive/strengthen the value proposition.</span></li><li style="margin-left: .75in;"><span style="font-size: 12.0pt; font-family: 'Arial Narrow',sans-serif;">Partner with insight team to map out the competitive landscape with key metrics, monitor trends/competition, collect VOC, and provide up-to-date market dynamics.</span></li></ul></li><li style="margin-left: .25in;"><span style="font-size: 12.0pt; font-family: 'Arial Narrow',sans-serif; color: black;">Create and execute campaign (content and publishing) launch plans that bring a segment-focused spotlight across Japan and spill over to the APAC region, including business units, service lines and therapeutic areas. </span><ul><li style="margin-left: .75in;"><span style="font-size: 12.0pt; font-family: 'Arial Narrow',sans-serif; color: black;">Understand customer insights and be able to apply within campaign strategies</span></li><li style="margin-left: .75in;"><span style="font-size: 12.0pt; font-family: 'Arial Narrow',sans-serif; color: black;">Understand key campaign metrics and analyze information to track success and proactively make recommendations to optimize campaign performance.</span></li><li style="margin-left: .75in;"> </li></ul></li><li style="margin-left: .25in;"><span style="font-size: 12.0pt; font-family: 'Arial Narrow',sans-serif; color: black;">Edit local language content for service line collateral, presentations, websites and other customer communications.</span></li><li style="margin-left: .25in;"><span style="font-size: 12.0pt; font-family: 'Arial Narrow',sans-serif; color: black;">Identify and Leverage effective social media, paid media, paid search and similar platforms / channels to drive brand recognition, awareness of Labcorp capabilities and brand differentiation, and to generate qualified leads. Master channel usage and proactively explore new channel options with local market proficiency.</span></li><li style="margin-left: .25in;"><span style="font-size: 12.0pt; font-family: 'Arial Narrow',sans-serif; color: black;">Partner with global PR to generate opportunities to enhance brand social impact in Japan.</span></li><li style="margin-left: .25in;"><span style="font-size: 12.0pt; font-family: 'Arial Narrow',sans-serif; color: black;">Effectively explore, onboard and manage agency partners (event partner, translation partner, PR partner, etc..) and provide them clear direction using creative briefs.</span></li><li style="margin-left: .25in;"><span style="font-size: 12.0pt; font-family: 'Arial Narrow',sans-serif; color: black;">Schedule flexibility to occasionally accommodate meetings / commitments in other time zones (outside of core business hours)</span></li><li style="margin-left: .25in;"><span style="font-size: 12.0pt; font-family: 'Arial Narrow',sans-serif; color: black;">Work across organizational structures gracefully, including the marketing team, sales and operations in decision making.</span></li></ul><h2>Education/Qualifications:</h2><ul><li style="margin-left: .25in;"><span style="font-size: 11.0pt;">A minimum of a BA/BS; MBA degree a plus</span></li></ul><p style="margin: 0px;"> </p><h2>Experience:</h2><ul><li style="margin-left: .25in;"><span style="font-size: 11.0pt;">5+ years prior work experience in marketing, preferably in healthcare or pharma</span></li><li style="margin-left: .25in;"><span style="font-size: 11.0pt;">Excellent written, project management, presentation and oral communication skills</span></li><li style="margin-left: .25in;"><span style="font-size: 11.0pt;">Must be a self-motivator – willing/able to influence events and people to achieve goals</span></li><li style="margin-left: .25in;"><span style="font-size: 11.0pt;">Demonstrated teamwork, communication (written and verbal), and organizational skills</span></li><li style="margin-left: .25in;"><span style="font-size: 11.0pt;">Ability to work to deadlines and problem-solve; Positive attitude and sense of urgency; Passionate; </span></li><li style="margin-left: .25in;"><span style="font-size: 11.0pt;">Strong analytical, time management and interpersonal skills</span></li><li style="margin-left: .25in;"><span style="font-size: 11.0pt;">Willingness to travel – potential travel commitment to be determined</span></li><li style="margin-left: .25in;"><span style="font-size: 11.0pt; color: black;">Demonstrated </span><span style="font-size: 11.0pt;">digital marketing (particularly social media) and content strategy experience, including omni-channel marketing experience.</span></li><li style="margin-left: .25in;"><span style="font-size: 11.0pt;">Experience in online/internet marketing, knowledge of print production and media</span></li><li style="margin-left: .25in;"><span style="font-size: 11.0pt;">Strong editorial skills</span><span style="font-size: 11.0pt;">.</span></li><li style="margin-left: .25in;"><span style="font-size: 11.0pt;">Ability to prioritize and balance workload to meet aggressive deadlines.</span></li><li style="margin-left: .25in;"><span style="font-size: 11.0pt; color: black;">Ability to influence and collaborate with colleagues at all levels of the organization. </span></li><li style="margin-left: .25in;"><span style="font-size: 11.0pt; color: black;">Experience with vendor oversight / management.</span></li><li style="margin-left: .25in;"><span style="font-size: 11.0pt; color: black;">History of data-driven decision making and the ability to analyze reporting to measure and optimize campaign performance</span></li><li style="margin-left: .25in;"><span style="font-size: 11.0pt; color: black;">Demonstrated skill in message development and channel execution.</span></li></ul><p style="margin: 0px;"><span style="font-size: 11.0pt;"> </span></p><p style="margin: 0px;"><strong><span style="font-size: 11.0pt;">Additional Preferences </span></strong></p><ul><li style="margin-left: .25in;"><span style="font-size: 11.0pt;">Proficient understanding of scientific principles. </span></li><li style="margin-left: .25in;"><span style="font-size: 11.0pt;">Technical/scientific editing skills. </span></li><li style="margin-left: .25in;"><span style="font-size: 11.0pt;">Working knowledge of Marketing Automation platforms and CRMs.</span></li></ul><p style="margin: 0px;"><span style="font-size: 11.0pt;"> </span></p>