Marketing and Client Engagement Specialist (Asia Pacific)

Marketing and Client Engagement Specialist (Asia Pacific) Req ID #:  179842 Location: 

Singapore, SG For nearly 70 years, Charles River employees have worked together to assist in the discovery, development and safe manufacture of new drug therapies. When you join our family, you will have a significant impact on the health and well-being of people across the globe. Whether your background is in life sciences, finance, IT, sales or another area, your skills will play an important role in the work we perform. In return, we’ll help you build a career that you can feel passionate about. Job Summary Plan, develop and implement targeted account-based marketing programs to generate marketing qualified leads through account specific materials, data-mining, account intel, virtual and in-person seminars Work closely with Marketing, Sales and Operations to define the scope of the materials and need of customers and support the implementation Support Marketing and Sales to launch and promote the materials Continuously gather account intel and data-mine new marketing leads Organization, promotion of virtual and in-person seminars or events and follow-ups Plan, develop and implement targeted lead generation programs to generate marketing qualified leads through frequent customer contact and prospecting (i.e. data-mining and net new lead generation through ZoomInfo, LinkedIn etc) Collaborate with Marketing and Sales managers to develop inbound marketing and account-based marketing campaigns (i.e. advertising, website inquiries, webinars, tradeshows, social media campaigns, seminars and workshops) Work and maintain a cooperative relationship with Asia Pacific sales team to optimize the conversion to sales qualified leads when outside of scope, domain or function Utilize SalesForce  to monitor, advance opportunity status progression and review/report on completed projects Create and manage lead acquisition campaigns, monitor performance, evaluate effectiveness, quantify ROI and optimize for future projects Create and optimize lead nurturing programs for inbound and outbound marketing initiatives through email content and other online and offline channels Work with agency partners and Regional Marketing Manager on SEO/SEM initiatives (Google Ads and other Search Engine Marketing tools), implement content marketing strategies to build brand awareness and increase web conversions Collaborate with Market Research team to research and develop Lead gen projects for new and niche markets (compounding pharmacy, consumer care, dialysis, etc). Work with business analytics to help research and understand the market dynamics and market potential in assigned areas to identify market growth opportunities and incorporate into marketing program development (competitive landscape, Market trends etc) Create, manage and report on Engagement studios (lead nurturing marketing automated campaigns) and content, with the guidance of Marketing Manager Coordinate and manage event logistics with organizers, venue booking, price negotiation, handle the collateral and publicity for virtual and in-person events pre-dominantly for Singapore, Malaysia, Indonesia, secondarily to other Asia Pacific countries (webinars, seminars, workshops, chapter events, conferences etc) Ensure a competent and professional image to the customer and an accurate portrayal of business strategies both on the phone, email and at customer events Maintain a working knowledge of all company product lines with more in-depth knowledge of business segment that is being supported Work with Marketing Manager to update business specific materials with direction Organise relevant tradeshows, conferences and Charles River events, as needed and supported by Events Specialist Manage translations activities and/or local language support for marketing materials where required Manage vendors (advertising, 3rd party contracts etc) where required Perform all other related duties as assigned Job Qualifications Diploma/Bachelor's degree in Marketing, Business or any related discipline At least 3 years experience in marketing or customer service Excellent written and verbal communication skills Strong interpersonal skills to cultivate long-term relationship with customers and stakeholders Organization and time management skills A combination of education and experience can be considered

About Charles River

Charles River is an early-stage contract research organization (CRO). We have built upon our foundation of laboratory animal medicine and science to develop a diverse portfolio of discovery and safety assessment services, both Good Laboratory Practice (GLP) and non-GLP, to support clients from target identification through preclinical development. Charles River also provides a suite of products and services to support our clients’ clinical laboratory testing needs and manufacturing activities. Utilizing this broad portfolio of products and services enables our clients to create a more flexible drug development model, which reduces their costs, enhances their productivity and effectiveness to increase speed to market.

With over 17,000 employees within 90 facilities in 20 countries around the globe, we are strategically positioned to coordinate worldwide resources and apply multidisciplinary perspectives in resolving our client’s unique challenges. Our client base includes global pharmaceutical companies, biotechnology companies, government agencies and hospitals and academic institutions around the world. And in 2019, revenue increased  to $2.62 billion.

At Charles River, we are passionate about our role in improving the quality of people’s lives. Our mission, our excellent science and our strong sense of purpose guide us in all that we do, and we approach each day with the knowledge that our work helps to improve the health and well-being of many across the globe. We have proudly supported the development of ~85% of the drugs approved by the FDA in 2019.

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