Associate Integrated Marketing Manager

<h2>Job Overview:</h2><p style="margin: 0px;"><span style="font-size: 12.0pt; font-family: 'Arial Narrow' , sans-serif;">The Integrated Marketing team develops campaigns across the buyer's journey with the key objective of increasing awareness and driving demand for Labcorp's full portfolio of products and services across diagnostics and drug development. </span></p><p style="margin: 0px;"> </p><p style="margin: 0px;"><span style="font-size: 12.0pt; font-family: 'Arial Narrow' , sans-serif; color: black;">Labcorp is seeking an <strong>Associate Integrated Marketing Manager</strong> to partner closely with the Product & Segment Marketing team to assist in the development and implementation of marketing campaigns </span><span style="font-size: 12.0pt; font-family: 'Arial Narrow' , sans-serif;">for strategic focus areas. This includes assisting the team to effectively position messaging and differentiators via multi-channel campaigns and track campaign metrics. The successful candidate will be a quick learning agile marketer who's highly organized, proactive and creative, and able to assist the team to coordinate deliverables and meet aggressive deadlines with stakeholders.</span></p><p style="margin: 0px;"> </p><p style="margin: 0px;"><strong><span style="font-size: 12.0pt; font-family: 'Arial Narrow' , sans-serif;">Key responsibilities include: </span></strong></p><ul><li><span style="font-size: 12.0pt; font-family: 'Arial Narrow' , sans-serif; background: white; color: black;">Help develop global integrated marketing campaigns from inception to optimization with a cross-functional marketing team (content, creative, social, digital, marketing operations and media)</span></li><li><span style="font-size: 12.0pt; font-family: 'Arial Narrow' , sans-serif; background: white; color: black;">Work with both segment, therapeutic, digital, product and research marketing teams to identify and define strategies to support the brand awareness and demand generation needs of our global business</span></li><li><span style="font-size: 12.0pt; font-family: 'Arial Narrow' , sans-serif; background: white; color: black;">Track campaign performance of global programs and provide feedback to the business to optimize effectiveness of future campaigns</span></li><li><span style="font-size: 12.0pt; font-family: 'Arial Narrow' , sans-serif; background: white; color: black;">Work with internal stakeholders to ensure appropriate prioritization and enablement for effective follow up on Integrated Marketing campaigns</span></li><li><span style="font-size: 12.0pt; font-family: 'Arial Narrow' , sans-serif;">Help conceive strategic content that can be deployed via omnichannel marketing (e.g., webinars, social media, paid search, podcasts, etc.) to showcase our thought leadership and create differentiation </span></li><li><span style="font-size: 12.0pt; font-family: 'Arial Narrow' , sans-serif;">Perform other marketing and sales support functions, as needed</span></li></ul><h2>Education/Qualifications:</h2><ul><li><span style="font-size: 12.0pt; font-family: 'arial narrow';">Bachelor's degree in Marketing, Communications, Science, or Business preferred</span></li></ul><p style="margin: 0px;"> </p><h2>Experience:</h2><ul><li><span style="font-size: 12.0pt; font-family: 'arial narrow';">3-5 years' prior work experience in marketing </span></li><li><span style="font-size: 12.0pt; font-family: 'arial narrow';">Demonstrated understanding of the digital marketing technology landscape and best practices </span></li><li><span style="font-size: 12.0pt; font-family: 'arial narrow';">Excellent internal and external customer service skills, attention to detail and ability to be persistent while maintaining tact</span></li><li><span style="font-size: 12.0pt; font-family: 'arial narrow';">Demonstrated ability to plan, multi-task and prioritize</span></li><li><span style="font-size: 12.0pt; font-family: 'arial narrow';">Demonstrated teamwork, communication (written and verbal), and organizational skills</span></li><li><span style="font-size: 12.0pt; font-family: 'arial narrow';">Ability to work to deadlines and problem-solve</span></li><li><span style="font-size: 12.0pt; font-family: 'arial narrow';">Strong analytical, time management and interpersonal skills</span></li><li><span style="font-size: 12.0pt; font-family: 'arial narrow';">Ability to communicate appropriately and effectively at all levels of an organization </span></li><li><span style="font-size: 12.0pt; font-family: 'arial narrow';">Positive attitude and sense of urgency</span></li></ul><p style="margin: 0px;"><span style="font-size: 12.0pt; font-family: 'Arial Narrow' , sans-serif;"><span style="font-family: 'arial narrow';">In this pandemic we are flexible on location. However, as our workplaces open, there are specific hub locations we will expect our ideal candidate to work from: Princeton, NJ; Research Triangle Park, NC; Indianapolis, IN; Madison, WI</span></span></p>