Omnichannel Marketing Campaign Manager

Omnichannel Marketing Campaign Manager

Location: Remote

Responsibilities:

• Leverage Salesforce Marketing cloud/exact target knowledge to run and optimize Marketing campaigns
• Creating Email/Direct mail/SMS complex journeys & performance tracking
• Creating and managing Data extensions efficiently
• Creating/scheduling tasks in Automation studios
• Lead and deliver client projects
• Develop client/stakeholder relationships and serve as key point of contact on aspects of projects
• Create project deliverables, Project documentation/charter and implement solutions
• Guide and mentor Associates on teams

Job Skill:

• Ideal candidate will possess the technical knowledge to lead as an SME with the ability to communicate to non-technical team members.
• Marketing cloud developer experience
• SFMC experience a must (Email & SMS)
• Strong analytical skills
• Problem-solving and team skills

Tools/Technologies:

• SQL work experience (must be proficient, coding/debugging/reviewing/testing)
• AMP Script
• Marketing Cloud APIs
• SFMC Certifications:
• Salesforce Marketing Cloud Developer and/or Salesforce Marketing Cloud Email Specialist – Preferred
• Salesforce Marketing Cloud Consultant – Great to have but not mandatory
• Certification should not be a blocker; we need someone hands-on with a mix of Technical &
• Functional/Business analysis skills

Experience:

• 3+ years of hands on experience in executing marketing campaigns, preferably in pharma/Medical Devices/healthcare industry
• Ability to interpret BRDs, playbooks and translate into building Email / SMS campaigns in SFMC
• Creating Email/Direct mail/SMS journeys & performance tracking
• Creating and managing Data extensions efficiently
• Comfortable with managing consumer & HCP data across SFMC and IQVIA CDP platforms
• Experience with creating complex journeys using activities and scheduling tasks in Automation studios
• Experience in writing technical BRD or specifications for campaigns

Requirements:

• Strong verbal and written communication skills
• Strong organizational skills with the ability to multitask and work independently and efficiently in managing the assigned projects
• Coordinate with team members in performing quality checks for the delivery of projects with tight turnaround times
• Self-motivated towards achieving individual goals as part of organizational goal
• Capability to work in individual capacity as well as in a team.

At IQVIA, we believe in pushing the boundaries of human science and data science to make the biggest impact possible – to help our customers create a healthier world. The advanced analytics, technology solutions and contract research services we provide to the life sciences industry are made possible by our 70,000+ employees around the world who apply their insight, curiosity and intellectual courage every step of the way. Learn more at jobs.iqvia.com.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other status protected by applicable law.

IQVIA, Inc. provides reasonable accommodations for applicants with disabilities.  Applicants who require reasonable accommodation to submit an application for employment or otherwise participate in the application process should contact IQVIA’s Talent Acquisition team at workday_recruiting@iqvia.com to arrange for such an accommodation.