Manager, Marketing Operations (Remote Capable)

PPD is seeking a proactive, experienced, data-driven Marketing Operations Manager to be based in our Morrisville, NC, Wilmington, NC office, or a remote location.

The position will lead marketing operations as part of the Go-to-Market team within the Global Marketing and Sales Enablement department. This individual will own, develop and execute key data-driven marketing programs, processes, technologies and analyses to ensure the architectural and operational foundation for PPD’s market and sales funnel is in place to efficiently generate brand awareness and drive qualified demand that maximizes pipeline revenue. Key objectives to ensure this happens include measuring overall marketing effectiveness, maximizing database health, optimizing email response, operationalizing lead management and developing marketing insights.

Responsibilities:

Oversees the marketing automation/email platform for the Marketing team to maximize its impact upon PPD’s brand awareness, demand generation and sales prospecting efforts.Builds and maintains the contact database with the marketing team and 3rd party vendors to maximize reach and engagement for PPD’s outbound directed campaigns.Partners with marketing and sales enablement to ensure leads and contacts captured from marketing programs are uploaded correctly into the marketing automation system.Manages and executes email campaigns, including topics, copywriting, template designs, calls-to-action, and content used in our email sends.Partners with the Digital Corporate Communications team on email production and deployment to optimize their design, functionality, deliverability and interoperability with the corporate website.Drives the lead management process across Marketing, Account Development, and Commercial Operations including scoring and routing leads from the Marketing Automation System to CRM.Interfaces regularly with marketing, sales enablement, and business development to gather business requirements with a view to creating supporting marketing data analyses, reports and dashboardsPerforms cross-channel marketing key performance indicator (KPI) reporting and dashboarding for key campaigns, focus areas, initiatives, programs, etc.

PPD is seeking a proactive, experienced, data-driven Marketing Operations Manager to be based in our Morrisville, NC, Wilmington, NC office, or a remote location.

The position will lead marketing operations as part of the Go-to-Market team within the Global Marketing and Sales Enablement department. This individual will own, develop and execute key data-driven marketing programs, processes, technologies and analyses to ensure the architectural and operational foundation for PPD’s market and sales funnel is in place to efficiently generate brand awareness and drive qualified demand that maximizes pipeline revenue. Key objectives to ensure this happens include measuring overall marketing effectiveness, maximizing database health, optimizing email response, operationalizing lead management and developing marketing insights.

Responsibilities:

Oversees the marketing automation/email platform for the Marketing team to maximize its impact upon PPD’s brand awareness, demand generation and sales prospecting efforts.Builds and maintains the contact database with the marketing team and 3rd party vendors to maximize reach and engagement for PPD’s outbound directed campaigns.Partners with marketing and sales enablement to ensure leads and contacts captured from marketing programs are uploaded correctly into the marketing automation system.Manages and executes email campaigns, including topics, copywriting, template designs, calls-to-action, and content used in our email sends.Partners with the Digital Corporate Communications team on email production and deployment to optimize their design, functionality, deliverability and interoperability with the corporate website.Drives the lead management process across Marketing, Account Development, and Commercial Operations including scoring and routing leads from the Marketing Automation System to CRM.Interfaces regularly with marketing, sales enablement, and business development to gather business requirements with a view to creating supporting marketing data analyses, reports and dashboardsPerforms cross-channel marketing key performance indicator (KPI) reporting and dashboarding for key campaigns, focus areas, initiatives, programs, etc.

Education & ExperienceBA/BS in Marketing, Business Management, or related field.MBA highly preferred but not required.5 years of relevant experience -- such as, B2B marketing, marketing operations, sales operations and/or marketing/sales analytics, preferably for a CRO, life sciences or health care company.Knowledge, Skills & Abilities:Extensive experience using marketing and sales technology, including marketing automation, CRM, web analytics, and reporting platforms.Best practice knowledge of B2B data management, marketing automation, email marketing and lead management.Extensive experience using marketing and sales technology, including Marketing Automation, CRM, Web Content Management Systems, and Reporting Platforms.Strong analytical and quantitative capability to determine marketing funnel effectiveness, program ROI, etc.Ability to think strategically, but also have exceptional attention to detailStrong leadership, teamwork, and interpersonal skills and the ability to deal with both internal marketing/sales stakeholders and external agencies.Excellent organizational and project management skills with ability to operate on a wide range of topics and projects at one time.

PPD values the health and wellbeing of our employees. We support and encourage individuals to create a healthy and balanced environment where they can thrive. Below is listed the working environment/requirements for this role:

Able to communicate, receive, and understand information and ideas with diverse groups of people in a comprehensible and reasonable manner.Able to work upright and stationary for typical working hours. Ability to use and learn standard office equipment and technology with proficiency.Able to perform successfully under pressure while prioritizing and handling multiple projects or activities. May require travel. (Recruiter will provide more details.)

Education & ExperienceBA/BS in Marketing, Business Management, or related field.MBA highly preferred but not required.5 years of relevant experience -- such as, B2B marketing, marketing operations, sales operations and/or marketing/sales analytics, preferably for a CRO, life sciences or health care company.Knowledge, Skills & Abilities:Extensive experience using marketing and sales technology, including marketing automation, CRM, web analytics, and reporting platforms.Best practice knowledge of B2B data management, marketing automation, email marketing and lead management.Extensive experience using marketing and sales technology, including Marketing Automation, CRM, Web Content Management Systems, and Reporting Platforms.Strong analytical and quantitative capability to determine marketing funnel effectiveness, program ROI, etc.Ability to think strategically, but also have exceptional attention to detailStrong leadership, teamwork, and interpersonal skills and the ability to deal with both internal marketing/sales stakeholders and external agencies.Excellent organizational and project management skills with ability to operate on a wide range of topics and projects at one time.

PPD values the health and wellbeing of our employees. We support and encourage individuals to create a healthy and balanced environment where they can thrive. Below is listed the working environment/requirements for this role:

Able to communicate, receive, and understand information and ideas with diverse groups of people in a comprehensible and reasonable manner.Able to work upright and stationary for typical working hours. Ability to use and learn standard office equipment and technology with proficiency.Able to perform successfully under pressure while prioritizing and handling multiple projects or activities. May require travel. (Recruiter will provide more details.)