Sr. Digital Marketing Strategist

Job overview

IQVIA Technologies is seeking a Digital Marketing Strategist to join the IQVIA Technologies Marketing team. This individual will leverage their digital expertise to create a compelling and differentiated web experience across iqvia.com/technologies. He or she will be responsible for the digital strategy, creating and maintaining web copy, content and visual look and feel to create an exceptional web presence.  

The individual in this role will help guide best practices in digital marketing to optimize the user experience across the digital funnel on the Technologies website and beyond. This role requires proven experience managing large digital projects, integration of campaign activities, SEO, social media, digital metrics and design methods. 

The Digital Marketing Strategist will provide strategic and tactical support for a variety of campaign activities, have a clear understanding of digital best practices, and make data-driven recommendations to drive continuous improvement. This role requires matrixed collaboration and integration to work in concert with a number of marketing, operations, and go-to-market stakeholders to ensure alignment with branding, campaign, and digital marketing strategies. Must have prior experience creating and executing digital strategies within the B2B and enterprise space with a strong preference within life sciences and healthcare. The candidate must also have experience with digital, social and other innovative community influencer channels, monitor competitive and industry trends, and regularly suggest new technologies, capabilities, and approaches to enhance and optimize customer engagement and drive lead generation.

Main responsibilities

• Manage web pages, digital experience and content strategy for IQVIA Technologies web pages.
• Proactively A/B test web designs, digital content and drive-to for greatest impact.
• Execute on digital marketing strategies ensuring alignment with brand and marketing objectives while integrating buyer’s journey requirements, campaigns, and social media into the mix.
• Develop content requirements, identify and create web and campaign copy, and fine-tune digital messaging and positioning with Portfolio Marketers and other key stakeholders.
• Monitor and analyze website and campaign metrics, maintain and update KPI dashboards, and make data-driven recommendations to increase web traffic volume, duration of visits, content engagement and conversion.
• Drive SEO/SEM requirements and partner with operations to optimize website, social media marketing and campaign performance metrics
• Collaborate with product, enterprise, and performance marketing, design, and marketing automation teams to drive coordinated marketing activities such as launches and campaigns.

The position will be fully home-based (remote) and can be located anywhere in Argentina.

Requirements

• Proven work experience as a Digital Marketing Strategist or Digital Marketing Manager with preference for B2B and/or enterprise environment.
• Experience within life sciences/healthcare/technology industry a plus.
• BA in Marketing or relevant field.
• Experience optimizing web page design, content, and SEO/SEM strategies.
• Working knowledge of analytics, campaign execution, and marketing program optimization.
• Hands on experience with online marketing tools, practices, and campaign execution.
• Ability to prioritize and drive large digital projects working with multiple stakeholders.
• At least 4 years of expertise in these functions at large companies, preferably international with a multi-cultural environment.
• Excellent command of the English language, including direct experience performing these functions in English.
• Excellent verbal and written communication skills.
• Strong analytical and project management skills.

At IQVIA, we believe in pushing the boundaries of human science and data science to make the biggest impact possible – to help our customers create a healthier world. The advanced analytics, technology solutions and contract research services we provide to the life sciences industry are made possible by our 70,000+ employees around the world who apply their insight, curiosity and intellectual courage every step of the way. Learn more at jobs.iqvia.com.