Assoc Mgr, Market Devl

IQVIA™ is the leading human data science company focused on helping healthcare clients find unparalleled insights and better solutions for patients. Formed through the merger of IMS Health and Quintiles, IQVIA offers a broad range of solutions that harness the power of healthcare data, domain expertise, transformative technology, and advanced analytics to drive healthcare forward.

About Us

At IQVIA, we look for the very best people, and then give them meaningful work to do. We don’t simply think about careers, we think about contributions.

To join IQVIA means you’ll be part of a worldwide organization where one person can make a difference, and where collaboration and innovation rule. The key to our success is our people, whose experience, talent, commitment and diversity set the standard for the health information industry.

The Position

We are looking for an Associate Manager, Market Development who will assist in the development and execution of the go-to-market (GTM) strategy for the Real-World Technology Solutions (RWTS) business unit, which includes innovative technology platforms and service offerings. This position will be part of the GTM team to positively impact sales outcomes by driving awareness and adoption of RWTS offerings/capabilities both internally and externally. This includes developing captivating key messaging and content, delivering creative customer-facing assets, implementing strategic marketing campaigns for lead generation, preparing sales enablement materials for client meetings and conferences, and supporting thought leadership initiatives.

Our ideal candidate is creative, can think outside the box, and has demonstrated success in marketing and sales enablement across a global footprint. We have a strong entrepreneurial culture and seek an individual who can excel in a growth-oriented, global enterprise business.

This position will report to the Director, GTM Strategy & Sales Enablement, RWTS

Key Responsibilities

• Assist in the development and execution of a comprehensive go-to-market (GTM) strategy in alignment with IQVIA positioning to drive awareness and adoption of RWTS offerings/capabilities both internally and externally.
• Create captivating content to power digital channels (website, blog, social media, email, etc.); develop and manage key messaging and content to support business strategies.
• Maintain strong relationships with creative agencies and other third-party vendors to maximize investment and output of creative assets including video, graphics, copy, advertising spend, etc.
• Work with the business development and operational teams to prepare sales enablement materials for client meetings, external conferences, presentations, workshops, etc.
• Partner with corporate teams on thought leadership initiatives and secure opportunities to increase external exposure for RWTS through media placements and awards.
• Create and maintain a repository of GTM assets for internal and external audiences; track and measure results on a regular cadence and identify areas for improvement.

Experience Required:

• Bachelor’s degree required in a related field
• Minimum of 3-5 years related experience in GTM, Marketing, and/or Sales
• Experience in healthcare or tech industries preferred
• Ability to create value propositions and messaging strategies
• Self-starter with a “take charge” attitude and the ability to work with minimal direction
• Strong writing, communication, presentation development and delivery skills
• Skilled in designing creative PowerPoint decks, comfortable working in excel, experience with Adobe Creative Suite
• Ability to build solid cross-functional relationships and work effectively within all levels a highly-matrixed organization
• Comfortable working in a fast-paced changing environment with a certain level of ambiguity
• Innovative thinker with a desire for continuous learning

Join Us

Making a positive impact on human health takes insight, curiosity, and intellectual courage. It takes brave minds, pushing the boundaries to transform healthcare. Regardless of your role, you will have the opportunity to play an important part in helping our clients drive healthcare forward and ultimately improve outcomes for patients.

Forge a career with greater purpose, make an impact, and never stop learning.

IQVIA is an EEO Employer - Minorities/Females/Protected Veterans/Disabled

IQVIA, Inc. provides reasonable accommodations for applicants with disabilities.  Applicants who require reasonable accommodation to submit an application for employment or otherwise participate in the application process should contact IQVIA’s Talent Acquisition team at workday_recruiting@iqvia.com to arrange for such an accommodation.