Associate Director of Marketing -- Oncology Thought Leadership

<div> <p style="background: white;"><strong><em><span style="font-size: 12.0pt;font-family: "Arial Narrow" , sans-serif;">Labcorp Oncology believes in harnessing science to improve health and the lives of people with cancer. We work day and night, around the world to support the delivery of more treatment options to improve patient outcomes. </span></em></strong></p> <p style="background: white;"><span style="font-size: 12.0pt;font-family: "Arial Narrow" , sans-serif;">One of our strategic goals is to continue to advance therapeutics and diagnostics by partnering with Key Opinion Leaders (KOLs) to stay ahead of the rapidly evolving science. <span style="color: rgb(51,51,51);">Successful KOL engagement in oncology is complex due to the multiple different types and stages of cancer, trends in biomarkers and genes to personalize medicine, strong pipeline/approval of oncologic therapeutics and continuously changing guidelines to drive the standard of the care. </span></span></p> <p style="background: white;"><span style="font-size: 12.0pt;font-family: "Arial Narrow" , sans-serif;color: rgb(51,51,51);">The KOL engagement lead will provide strategic direction in collaboration with key stakeholders across Labcorp Drug Development and Labcorp Diagnostics to understand insights needed from KOLs and to create an executable KOL roadmap. Success will be measured by the execution of the roadmap, gaining and sharing key insights and then developing resources/tactics that meet customers as well as patient's unmet needs to bring the promise of precision medicine with reach for all.</span></p> <p style="background: white;"><strong><span style="font-size: 12.0pt;font-family: "Arial Narrow" , sans-serif;color: rgb(51,51,51);">Responsibilities:</span></strong></p> <ul> <li style="background: white;color: rgb(51,51,51);"><span style="font-size: 12.0pt;font-family: "Arial Narrow" , sans-serif;">Lead the development of the Labcorp Oncology key opinion leader (KOL) engagement strategy by defining the KOL strategy and engagement planning, refining the approach to academic and community accounts, tradeshow/congress engagement and strategic projects with KOLs and other key stakeholders</span></li> <li style="background: white;color: rgb(51,51,51);"><span style="font-size: 12.0pt;font-family: "Arial Narrow" , sans-serif;">Develop advisory committee and organize engagements based on key strategic initiatives to gain KOL insights</span></li> <li style="background: white;color: rgb(51,51,51);"><span style="font-size: 12.0pt;font-family: "Arial Narrow" , sans-serif;">Conduct and create content for advisory boards in conjunction with medical, commercial, regulatory and other key internal stakeholders.</span></li> <li style="background: white;color: rgb(51,51,51);"><span style="font-size: 12.0pt;font-family: "Arial Narrow" , sans-serif;">Improve existing tools and develop novel capabilities for KOL identification, profiling, and engagement</span></li> <li style="background: white;color: rgb(51,51,51);"><span style="font-size: 12.0pt;font-family: "Arial Narrow" , sans-serif;">Create process for KOL speaking engagements to share key insights with other community or academic based professionals</span></li> <li style="background: white;color: rgb(51,51,51);"><span style="font-size: 12.0pt;font-family: "Arial Narrow" , sans-serif;">Partner with integrated marketing and other cross-functional partners to drive tradeshow/conference KOL engagement planning </span></li> <li style="background: white;color: rgb(51,51,51);"><span style="font-size: 12.0pt;font-family: "Arial Narrow" , sans-serif;">Develop process for KOL ad-hoc consulting to gain insights into highly specialized areas</span></li> <li style="background: white;color: rgb(51,51,51);"><span style="font-size: 12.0pt;font-family: "Arial Narrow" , sans-serif;">Develop community and academic KOL strategy in conjunction with Medical Science Liaisons in alignment with key initiatives. </span></li> <li style="background: white;color: rgb(51,51,51);"><span style="font-size: 12.0pt;font-family: "Arial Narrow" , sans-serif;">Collaborate with internal cross-functional teams and develop novel strategies to understand and impact strategic KOL thinking on critical areas of disease state and product need </span></li> <li style="background: white;color: rgb(51,51,51);"><span style="font-size: 12.0pt;font-family: "Arial Narrow" , sans-serif;">Develop scorecard to report metrics to key internal stakeholders</span></li> <li style="background: white;color: rgb(51,51,51);"><span style="font-size: 12.0pt;font-family: "Arial Narrow" , sans-serif;">Share KOL best practices across the organization to elevate other key therapeutic areas</span></li> <li style="background: white;color: rgb(51,51,51);"><span style="font-size: 12.0pt;font-family: "Arial Narrow" , sans-serif;">Proactively lead the development of digital tools and technology to enhance KOL strategy and external facing activities </span></li> </ul> </div>