Manager, Consumer Direct Marketing _ Remote

IQVIA is changing an entire industry through inspired innovation. Our People make the difference. We believe that great ideas can come from anywhere. Great products come from great ideas. And great ideas come from great people. We look for the very best people and then give them meaningful work to do. Join IQVIA and help us make the world a better place.

PURPOSE

Manages the Consumer Marketing Team for activities with an assigned channel.

RESPONSIBILITIES

• Develop comprehensive strategic plans for increasing trial enrollment via marketing partnerships.
• Recommend and implement promotional strategies to achieve goals; part of the decision-making team to determine the optimal marketing partner vendor selection based on each study’s inclusion/exclusion criteria.
• Develop and oversee budget, ensuring that financial parameters are maintained
• Track and analyze variances from budget; assist with development of new or modified strategies as needed to recover from unfavorable budget variances and/or to respond to market opportunities
• Establish vendor strategy, manage vendor relationships, and negotiate contracts for service.
• Identify new partnership opportunities with Patient Advocacy Groups, Biomarker Vendors, and Online Health Communities.  
• Manage outreach to potential partners and complete onboarding activities including all partnership legal requirements. 
• Establish procedures that ensure expediated partnership launches for studies and monitor performance.
• Optimize partnership campaigns throughout the life of the study.
• Develop and maintain product/program/service knowledge and regularly reviews product line for market needs and financial goals.
• Develop SOPs, Business Requirement Documents (BRDs) and/or work instructions for vendor management.

REQUIREMENTS

• Minimum 7 years of marketing experience
• International/global experience preferred but not essential
• Experience with strategy and execution of marketing partnership campaigns
• Strong vendor management skills
• Excellent analytic, quantitative and problem-solving skills.
• Proven ability to influence others at all levels of an organization and external customers.
• A Bachelor’s degree would be a plus

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At IQVIA, we believe in pushing the boundaries of human science and data science to make the biggest impact possible – to help our customers create a healthier world. The advanced analytics, technology solutions and contract research services we provide to the life sciences industry are made possible by our 70,000+ employees around the world who apply their insight, curiosity and intellectual courage every step of the way. Learn more at jobs.iqvia.com.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other status protected by applicable law.

IQVIA, Inc. provides reasonable accommodations for applicants with disabilities.  Applicants who require reasonable accommodation to submit an application for employment or otherwise participate in the application process should contact IQVIA’s Talent Acquisition team at workday_recruiting@iqvia.com to arrange for such an accommodation.