Integrated Marketing Manager

<h2>Job Overview:</h2><p style="margin: 0px;"><span style="font-size: 11.0pt; font-family: 'Calibri',sans-serif;">Labcorp, a leading global life sciences company, is committed to advancing health and powering clear, confident decisions through its diagnostics and drug development offerings. Our marketing team is passionate about bringing to life the products and offerings that improve health and lives of patients around the world.  </span></p><p style="margin: 0px;"><span style="font-size: 11.0pt; font-family: 'Calibri',sans-serif;"> </span></p><p style="margin: 0px;"><span style="font-size: 11.0pt; font-family: 'Calibri',sans-serif;">The Integrated Marketing Manager will work on Labcorp’s Brand, Media, and Marketing Communications Team aligned to the consumer audience. This individual will lead the design, development, execution and optimization of lifecycle campaigns and programs that support strategic products and therapeutic areas. A successful candidate is collaborative, proactive, creative, and is able to coordinate deliverables and meet aggressive deadlines with stakeholders. </span></p><p style="margin: 0px;"><span style="font-size: 11.0pt; font-family: 'Calibri',sans-serif;"> </span></p><p style="margin: 0px;"><span style="font-size: 11.0pt; font-family: 'Calibri',sans-serif;">Responsibilities include, but are not limited to the following: </span></p><ul><li style="margin-left: .25in;"><span style="font-size: 11.0pt; font-family: 'Calibri',sans-serif;">Develop omni-channel campaign strategy </span><ul><li style="margin-left: .75in;"><span style="font-size: 11.0pt; font-family: 'Calibri',sans-serif;">Collaborate with Product Marketers and other stakeholders to understand business goals, market sizing and insights, and product positioning</span></li><li style="margin-left: .75in;"><span style="font-size: 11.0pt; font-family: 'Calibri',sans-serif;">Perform consumer research (competitive, comparative, and keyword) to influence campaign strategies and budget</span></li><li style="margin: 0in 0in .0001pt .75in;">Create journey maps for key audiences to impact key messages and channel strategy</li><li style="margin: 0in 0in .0001pt .75in;">Knowing the customer: a deep understanding of customer segments, needs, channel preferences and profitability/life-time value</li></ul></li><li style="margin-left: .25in;"><span style="font-size: 11.0pt; font-family: 'Calibri',sans-serif;">Design and manage campaign execution </span><ul><li style="margin-left: .75in;"><span style="font-size: 11.0pt; font-family: 'Calibri',sans-serif;">Play an active role in delivering the brand experience, voice, and visuals across channels </span></li><li style="margin-left: .75in;"><span style="font-size: 11.0pt; font-family: 'Calibri',sans-serif;">Guide content strategy and messaging across paid, earned, and owned channels </span></li><li style="margin-left: .75in;"><span style="font-size: 11.0pt; font-family: 'Calibri',sans-serif;">Collaborate and manage agencies and external vendors to execute campaign initiatives and meet deadlines </span></li><li style="margin-left: .75in;"><span style="font-size: 11.0pt; font-family: 'Calibri',sans-serif;">Work closely with internal teams such as marketing, digital, consumer, IT, and others to execute campaign across channels</span></li></ul></li><li style="margin-left: .25in;"><span style="font-size: 11.0pt; font-family: 'Calibri',sans-serif;">Track, measure and optimize performance</span><ul><li style="margin-left: .75in;"><span style="font-size: 11.0pt; font-family: 'Calibri',sans-serif;">Understand key campaign metrics and analyze information to track success </span></li><li style="margin-left: .75in;"><span style="font-size: 11.0pt; font-family: 'Calibri',sans-serif;">Proactively make recommendations to optimize campaign, channel and tactical performance</span></li><li style="margin-left: .75in;"><span style="font-size: 11.0pt; font-family: 'Calibri',sans-serif;">Report campaign activity to product marketers and key stakeholders </span></li></ul></li></ul><h2>Education/Qualifications:</h2><ul><li style="margin-left: .25in;"><span style="font-size: 11.0pt; font-family: 'Calibri',sans-serif;">Bachelor’s degree in Marketing, Communications, or Business </span></li><li style="margin-left: .25in;"><span style="font-size: 11.0pt; font-family: 'Calibri',sans-serif;">Consumer lifecycle marketing experience </span></li><li style="margin-left: .25in;"><span style="font-size: 11.0pt; font-family: 'Calibri',sans-serif;">Master’s degree a strong plus</span></li><li style="margin-left: .25in;"><span style="font-size: 11.0pt; font-family: 'Calibri',sans-serif;">Working knowledge of Marketing Automation platforms and CRMs</span></li></ul><h2>Experience:</h2><ul><li style="margin-left: .25in;"><span style="font-size: 11.0pt; font-family: 'Calibri',sans-serif;">5-8 years related experience.</span></li><li style="margin-left: .25in;"><span style="font-size: 11.0pt; font-family: 'Calibri',sans-serif;">Demonstrated digital marketing and content strategy experience, including omni-channel marketing experience.</span></li><li style="margin-left: .25in;"><span style="font-size: 11.0pt; font-family: 'Calibri',sans-serif;">Outstanding communication skills</span><span style="font-size: 11.0pt; font-family: 'Calibri',sans-serif;">.</span></li><li style="margin-left: .25in;"><span style="font-size: 11.0pt; font-family: 'Calibri',sans-serif;">Ability to prioritize and balance workload to meet aggressive deadlines.</span></li><li style="margin-left: .25in;"><span style="font-size: 11.0pt; font-family: 'Calibri',sans-serif;">Ability to influence, negotiation and collaborate with colleagues at all levels of the organization</span></li><li style="margin-left: .25in;"><span style="font-size: 11.0pt; font-family: 'Calibri',sans-serif;">History of data-driven decision making and the ability to analyze reporting to measure and optimize campaign performance</span></li><li style="margin-left: .25in;"><span style="font-size: 11.0pt; font-family: 'Calibri',sans-serif;">Demonstrated skill in message development and channel execution.</span></li><li style="margin-left: .25in;"><span style="font-size: 11.0pt; font-family: 'Calibri',sans-serif;">Knowledge of communications, production, terminology and strategies.</span></li></ul>