Voice-Based vs. Text-Based WhatsApp Messaging for Maternal Health Knowledge and Attitudes Among Pregnant and Breastfeeding Women in Abuja, Nigeria
Voice-Based vs. Text-Based WhatsApp Messaging for Maternal Health Knowledge and Attitudes Among Pregnant and Breastfeeding Women in Abuja, Nigeria: A Three-Arm Pilot Randomized Controlled Trial
This pilot randomized controlled trial aims to evaluate whether sending maternal health information via voice-based WhatsApp messages is more effective than text-based WhatsApp messages. The study enrolled 79 pregnant and breastfeeding women in Abuja, Nigeria, who were assigned to receive weekly voice messages, text messages, or standard care over an eight-week period. The primary goal is to determine if voice messaging produces greater improvements in maternal health knowledge and attitudes, which could offer a scalable, low-literacy-friendly tool to improve maternal health outcomes in Nigeria.
Přehled studie
Postavení
Podmínky
Detailní popis
Maternal mortality remains unacceptably high in sub-Saharan Africa, and gaps in maternal health knowledge contribute to delayed care-seeking behavior. While mobile health (mHealth) interventions offer scalable solutions, evidence directly comparing voice-based and text-based delivery formats in African settings is lacking.
This three-arm pilot randomized controlled trial was designed to address this gap by evaluating the preliminary effectiveness of voice-based versus text-based WhatsApp messaging on maternal health knowledge and attitudes. The theoretical rationale for the intervention is grounded in media richness and social presence frameworks, which suggest that voice communication conveys paralinguistic cues and creates greater social presence than text alone, potentially reducing cognitive load for women with limited literacy.
Participants were randomized into three arms: voice-based WhatsApp messaging, text-based WhatsApp messaging, or a standard care control group. The intervention consisted of weekly maternal health messages delivered over an eight-week period. The educational content, adapted from WHO and UNICEF maternal health materials, covered topics including nutrition, danger signs, breastfeeding, and postnatal care. Messages were delivered by a trained research assistant via a WhatsApp broadcast list, with the voice arm receiving audio recordings and the text arm receiving written messages of equivalent content.
The primary objective is to determine if voice-based messaging results in greater improvements in maternal health knowledge and attitudes compared to text-based messaging and standard care. Secondary exploratory objectives include assessing changes in a binary knowledge battery. The results of this pilot trial are intended to establish preliminary effect sizes and inform the design of a definitive, multi-site randomized controlled trial to evaluate voice messaging at scale.
Typ studie
Zápis (Aktuální)
Fáze
- Nelze použít
Kontakty a umístění
Studijní místa
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Federal Capital Territory
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Abuja, Federal Capital Territory, Nigérie, 11101
- Kuchingoro Primary Health Care Centre
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Kritéria účasti
Kritéria způsobilosti
Věk způsobilý ke studiu
Přijímá zdravé dobrovolníky
Pohlaví způsobilá ke studiu
Popis
Inclusion Criteria:
Pregnant or breastfeeding women attending Kuchingoro Primary Health Care Centre.
Own a mobile phone with WhatsApp capability.
Willing to receive health messages over an eight-week period.
Able to provide informed consent.
Exclusion Criteria:
Inability to provide informed consent.
Any medical condition precluding participation.
Studijní plán
Jak je studie koncipována?
Detaily designu
- Primární účel: Výzkum zdravotnických služeb
- Přidělení: Randomizované
- Intervenční model: Paralelní přiřazení
- Maskování: Trojnásobný
Zbraně a zásahy
Skupina účastníků / Arm |
Intervence / Léčba |
|---|---|
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Experimentální: Voice-Based Messaging
Participants received weekly maternal health audio messages via WhatsApp for eight weeks. |
Participants received weekly maternal health written messages of equivalent content delivered over eight weeks via a WhatsApp broadcast list. Message content was adapted from WHO and UNICEF materials and covered nutrition, danger signs, breastfeeding, and postnatal care. |
|
Aktivní komparátor: Text-Based Messaging
Participants received weekly maternal health text messages via WhatsApp for eight weeks. |
Participants received weekly maternal health written messages of equivalent content delivered over eight weeks via a WhatsApp broadcast list. Message content was adapted from WHO and UNICEF materials and covered nutrition, danger signs, breastfeeding, and postnatal care. |
|
Žádný zásah: Standard Care
Participants received standard routine care at the health facility without the WhatsApp messaging intervention |
Co je měření studie?
Primární výstupní opatření
Měření výsledku |
Popis opatření |
Časové okno |
|---|---|---|
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Maternal Health Knowledge Score (Scale b2)
Časové okno: Baseline (T0) and 8-week follow-up (T2)
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Assessed using a Likert-type scale (Scale b2) to measure maternal health knowledge. Internal consistency was acceptable (α = .78 at baseline, .81 at follow-up). |
Baseline (T0) and 8-week follow-up (T2)
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Spolupracovníci a vyšetřovatelé
Sponzor
Publikace a užitečné odkazy
Termíny studijních záznamů
Hlavní termíny studia
Začátek studia (Aktuální)
Primární dokončení (Aktuální)
Dokončení studie (Aktuální)
Termíny zápisu do studia
První předloženo
První předloženo, které splnilo kritéria kontroly kvality
První zveřejněno (Aktuální)
Aktualizace studijních záznamů
Poslední zveřejněná aktualizace (Aktuální)
Odeslaná poslední aktualizace, která splnila kritéria kontroly kvality
Naposledy ověřeno
Více informací
Termíny související s touto studií
Další identifikační čísla studie
- MIVA/REC/2026/0042
- MIVA/REC/2026/0042 (Identifikátor registru: MIVA Open University Research Ethics Committee)
- MIVA/REC/2026/0042 (Jiný identifikátor: MIVA Open University)
Plán pro data jednotlivých účastníků (IPD)
Plánujete sdílet data jednotlivých účastníků (IPD)?
Popis plánu IPD
The datasets generated during and/or analysed during the current study are available from the corresponding author on reasonable request.
Typ podpůrných informací pro sdílení IPD
- MÍZA
- ANALYTIC_CODE
Informace o lécích a zařízeních, studijní dokumenty
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Studuje produkt zařízení regulovaný americkým úřadem FDA
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