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Messages for Increasing Dairy Consumption (MilkMessage)

22. oktober 2015 oppdatert av: Mary Jung, University of British Columbia

Testing the Effectiveness of Targeted, Framed, -Efficacy Enhancing Messages for Increasing Milk and Milk Product Consumption in Adults Aged 30--50 Years.

Over 35,000 Canadians, 65% of men and 72% of women aged 31-50 years fail to consume the recommended number of milk and milk product servings (≤2 servings per day). Given the wide range of health benefits associated with increased dietary intake of milk and milk products the objectives of this study were to conduct a prospective, 5-arm randomised controlled trial in order to test the effectiveness of a variety of messages for increasing milk and milk product consumption in men and women aged 30-50 years old. The five arms consisted of 4 messages that contained slightly different content specifically: 1) gain-framed message condition, 2) loss-framed message condition, 3) self-regulatory efficacy-enhancing message condition, 4) gain-framed and self-regulatory efficacy-enhancing message condition and 5) loss-framed plus self-regulatory efficacy-enhancing message condition. It was hypothesised that those who receive self-regulatory efficacy-enhancing information would consume more dairy than those who received messages without such information. Second, those who received gain-framed messages would consume more dairy as compared to those who received loss-framed messages. Third, those who received gain-framed messages that include self-regulatory efficacy-enhancing information would consume the most dairy in comparison to the other four conditions.

Studieoversikt

Studietype

Intervensjonell

Registrering (Faktiske)

732

Fase

  • Ikke aktuelt

Kontakter og plasseringer

Denne delen inneholder kontaktinformasjon for de som utfører studien, og informasjon om hvor denne studien blir utført.

Studiesteder

    • British Columbia
      • Kelowna, British Columbia, Canada, V1V 1V7
        • Health and Exercise Psychology Laboratory

Deltakelseskriterier

Forskere ser etter personer som passer til en bestemt beskrivelse, kalt kvalifikasjonskriterier. Noen eksempler på disse kriteriene er en persons generelle helsetilstand eller tidligere behandlinger.

Kvalifikasjonskriterier

Alder som er kvalifisert for studier

30 år til 50 år (Voksen)

Tar imot friske frivillige

Ja

Kjønn som er kvalifisert for studier

Alle

Beskrivelse

Inclusion Criteria:

  • Between 30 and 50 years of age
  • Consume less than 2 servings of milk or milk products per day
  • No health or religious reasons to avoid milk and milk products
  • Regular access to the internet
  • Can speak and read English

Exclusion Criteria:

  • Dietary restrictions, allergies, or medical reasons for limiting dairy intake will be excluded

Studieplan

Denne delen gir detaljer om studieplanen, inkludert hvordan studien er utformet og hva studien måler.

Hvordan er studiet utformet?

Designdetaljer

  • Primært formål: Støttende omsorg
  • Tildeling: Randomisert
  • Intervensjonsmodell: Parallell tildeling
  • Masking: Enkelt

Våpen og intervensjoner

Deltakergruppe / Arm
Intervensjon / Behandling
Eksperimentell: Gain-Framed
Participants receive messages that highlight the potential benefits of engaging in a specific behaviour (i.e., what positive outcomes they could experience from consuming milk and milk products).
Participants will be randomised to one of five message conditions. Each condition will receive a total of four emailed messages on four consecutive days (i.e., 1 message per day). Participants in the Gain-Framed message condition will receive message content that highlights the potential benefits of consuming milk and milk products (i.e., high protein content, stronger hair and nail etc.)
Eksperimentell: Loss-Framed
Participants receive messages that highlight the potentially loses of not engaging in a specific behaviour (i.e., what they could lose from not consuming milk and milk products).
Participants will be randomised to one of five message conditions. Each condition will receive a total of four emailed messages on four consecutive days (i.e., 1 message per day). Participants in the Loss-Framed message condition will receive message content that highlights the potential losses of not consuming milk and milk products (i.e., lack of essential nutrients, less calcium).
Eksperimentell: Self-Regulatory Efficacy
Participants receive messages that provide them with tips and strategies on how to engage in the consumption of milk and milk products (i.e., recipes, meal planning etc.)
Participants will be randomised to one of five message conditions. Each condition will receive a total of four emailed messages on four consecutive days (i.e., 1 message per day). Participants in the Self-Regulatory Efficacy message condition will receive information pertaining to how to include milk and milk products within their diet. This information will come in the form of recipes, meal planning, food combining etc.
Eksperimentell: Gain-Framed + Self-Regulatory Efficacy
Participants receive messages that highlight the potential benefits of engaging in a specific behaviour (i.e., what positive outcomes they could experience from consuming milk and milk products) and these messages also provide tips and strategies on how to engage in the consumption of milk and milk products (i.e., recipes, meal planning etc.).
Participants will be randomised to one of five message conditions. Each condition will receive a total of four emailed messages on four consecutive days (i.e., 1 message per day). Participants in the Gain-Framed message + Self-Regulatory Efficacy condition will receive message content that highlights the potential benefits of consuming milk and milk products (i.e., high protein content, stronger hair and nail etc.) and information pertaining to how to include milk and milk products within their diet.
Eksperimentell: Loss-Framed + Self-Regulatory Efficacy
Participants receive messages that highlight the potentially loses of not engaging in a specific behaviour (i.e., what they could lose from not consuming milk and milk products) and these messages also provide tips and strategies on how to engage in the consumption of milk and milk products (i.e., recipes, meal planning etc.).
Participants will be randomised to one of five message conditions. Each condition will receive a total of four emailed messages on four consecutive days (i.e., 1 message per day). Participants in the Loss-Framed message + Self-Regulatory Efficacy condition will receive message content that highlights the potential losses of not consuming milk and milk products (i.e., lack of essential nutrients, less calcium) and information pertaining to how to include milk and milk products within their diet.

Hva måler studien?

Primære resultatmål

Resultatmål
Tiltaksbeskrivelse
Tidsramme
Changes from baseline in calcium from dairy at 1 and 4-week follow up
Tidsramme: Baseline, 1-week follow-up, 4-week follow-up
Calcium consumed from dairy was assessed using a modified version of the "Calcium Calculator™" developed by the British Columbia Dairy Foundation. The original tool assesses consumption of calcium from a comprehensive list of 30 commonly consumed calcium containing products. For this study individuals were asked to indicate the portions they ate of 10 dairy products included in the list. An explanation of a portion was provided for each item. Milligrams of calcium consumed by participants on the previous day was determined for baseline, week 1 and week 4 follow-up.
Baseline, 1-week follow-up, 4-week follow-up

Sekundære resultatmål

Resultatmål
Tiltaksbeskrivelse
Tidsramme
Self-Regulatory Efficacy
Tidsramme: Baseline, Immedately after the Intervention (1-day), 4-Week Follow-Up
Changes in participants self-regulatory efficacy beliefs was assessed using an 18-item measure at baseline, 1-day after completion of the intervention and at 4-week follow-up. Self-regulatory efficacy beliefs items were context specific. Responses were scored on a scale of 0% (not at all) to 100% (extremely confident) with response options in 10% increments.
Baseline, Immedately after the Intervention (1-day), 4-Week Follow-Up
Outcome Expectations
Tidsramme: Baseline, Immedately after the Intervention (1-day), 4-Week Follow-Up
Changes in participants outcome expectations was assessed at baseline, 1-day after completion of the intervention and at 4-week follow-up. The perceived likelihood of positive (16 items) and negative (5 items) outcomes occurring as a result of consuming milk and milk products was assessed using a 21-item measure. Responses were scored on a 9-point scale from 1 (very unlikely) to 9 (very likely).
Baseline, Immedately after the Intervention (1-day), 4-Week Follow-Up
Outcome Values
Tidsramme: Baseline, Immedately after the Intervention (1-day), 4-Week Follow-Up
Changes in participants outcome values was assessed at baseline, 1-day after completion of the intervention and at 4-week follow-up. The perceived value of positive (16 items) and negative (5 items) outcomes occurring as a result of consuming milk and milk products was assessed using a 21-item measure. Responses were scored on a 9-point scale with a range of 1 (little value to me) to 9 (high value to me).
Baseline, Immedately after the Intervention (1-day), 4-Week Follow-Up

Samarbeidspartnere og etterforskere

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Publikasjoner og nyttige lenker

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Studierekorddatoer

Disse datoene sporer fremdriften for innsending av studieposter og sammendragsresultater til ClinicalTrials.gov. Studieposter og rapporterte resultater gjennomgås av National Library of Medicine (NLM) for å sikre at de oppfyller spesifikke kvalitetskontrollstandarder før de legges ut på det offentlige nettstedet.

Studer hoveddatoer

Studiestart

1. august 2013

Primær fullføring (Faktiske)

1. november 2013

Studiet fullført (Faktiske)

1. november 2013

Datoer for studieregistrering

Først innsendt

20. oktober 2015

Først innsendt som oppfylte QC-kriteriene

22. oktober 2015

Først lagt ut (Anslag)

26. oktober 2015

Oppdateringer av studieposter

Sist oppdatering lagt ut (Anslag)

26. oktober 2015

Siste oppdatering sendt inn som oppfylte QC-kriteriene

22. oktober 2015

Sist bekreftet

1. oktober 2015

Mer informasjon

Begreper knyttet til denne studien

Andre studie-ID-numre

  • H12-00332

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