Effectiveness of Distracted Driving Campaign

Effectiveness of Distracted Driving Campaign for Teenagers in the Emergency Department

The study will measure the effectiveness of a distracted driving campaign in the emergency department in teenagers, 15 to 18 years old, to determine if it changes their attitudes towards texting while driving. It will also assess previous knowledge and behaviors in this age group, regarding distracted driving and what educational tool (power point vs. videos vs. brochure) has the most impact changing the attitudes towards texting and driving.

Study Overview

• Status: Unknown
• Conditions: Trauma Prevention
• Intervention / Treatment: Behavioral: Video; Behavioral: Brochure; Behavioral: Power Point

Detailed Description

Distracted driving is defined by the National Highway Safety Administration (NHTSA) as any activity that could withdraw a person's attention away from the primary task of driving. It includes, talking or texting on a cell phone, grooming, eating or drinking, changing radio stations, or talking to passengers. Of all these activities text messaging is by far the most alarming distraction because it requires visual, manual, and cognitive attention from the driver.

The NHTSA Research Note on distracted driving found that in 2011, 10% percent of fatal crashes were reported as distraction-affected crashes. This research also showed that teens between 15 to 19 years old are currently the largest group with distracted driving affected crashes, with 21% percent of them getting distracted while using their cell phones.

During the last few years, multiple public awareness campaigns have been launched in attempt to reduce this problem. These massive campaigns have included television, radio and internet campaigns, posters, billboards and brochures among others. Nevertheless, there are no studies assessing the success of these methods.

The research project will use visual and verbal educational tools to engage this population in order to maximize the learning process. The project will include brochures, video presentations and power point presentations. The investigators intend to test a potentially new and effective way to teach our teenagers about the dangers of distracted driving. The project primary goal is to assess if a distracting driving campaign in the emergency department is effective in changing the attitudes towards texting while driving. The investigator also intends to assess the current knowledge about distracted driving and to determine which tool (visual vs. verbal) is most effective to deliver this message.

• Study Type: Interventional
• Enrollment (Anticipated): 273
• Phase: Not Applicable

Contacts and Locations

Study Locations

• United States
  • Florida
    • Miami, Florida, United States, 33155
      • Nicklaus Children's Hospital f/k/a Miami Children's Hospital

Participation Criteria

Eligibility Criteria

• Ages Eligible for Study: 15 years to 18 years (Child, Adult)
• Accepts Healthy Volunteers: No
• Genders Eligible for Study: All

Description

Inclusion Criteria:

• Adolescents between the ages of 15 to 18 years

Exclusion Criteria:

• Adolescents refusing to participate in the Distracted Driving Campaign.
• Adolescents visiting the emergency department with a chief complaint related to mental illness, suicide ideation or attempt, or any complaint limiting the ability to complete the questionnaire.
• Adolescents with diagnosis of developmental delay that could affect his or her ability to complete the questionnaire.
• Adolescents that do not speak English (the videos about real people who have had accidents while texting and driving found at http://www.distraction.gov/faces/index.html are available only in English.

Study Plan

How is the study designed?

Design Details

• Primary Purpose: Prevention
• Allocation: Randomized
• Interventional Model: Parallel Assignment
• Masking: None (Open Label)

Number of Arms

3

Arms and Interventions

Participant Group / Arm	Intervention / Treatment
Experimental: Video and Brochure; Real stories video presentation and a brochure with information about distracted driving will be given to the participant.	Behavioral: Video; Real stories video presentation about distracted driving. Produced by the National Highway Traffic Safety Administration.; Behavioral: Brochure; Brochure with the National Highway Traffic Safety Administration information about distracting driving.
Experimental: Power Point and Brochure; Brief power point presentation and a brochure with information about distracted driving will be given to the participant.	Behavioral: Brochure; Brochure with the National Highway Traffic Safety Administration information about distracting driving.; Behavioral: Power Point; Brief power point presentation with information about distracted driving. Produced by the National Highway Traffic Safety Administration.
Experimental: Brochure Only; Only a brochure with information about distracting driving will be given to the participant.	Behavioral: Brochure; Brochure with the National Highway Traffic Safety Administration information about distracting driving.

What is the study measuring?

Primary Outcome Measures

Outcome Measure	Measure Description	Time Frame
Previous knowledge and attitudes towards distracted driving	A "Pre Campaign Survey" will be given to every participant before the intervention. The survey is a validated questionnaire that assess previous knowledge and attitudes towards distracted driving and demographic variables.	6 months

Secondary Outcome Measures

Outcome Measure	Measure Description	Time Frame
Short Term Effectiveness of the Distracted Driving Campaign	A validated post campaign survey will be given, to each participant, immediately after the intervention. The "Post Campaign Survey 1" will assess the short term effectiveness of the campaign.	6 months
Long Term Effectiveness of the Distracted Driving Campaign	A "Post Campaign Survey 2" will be obtain by phone call, at least one month after the intervention is done, to assess long term effectiveness of the campaign.	6 months

Collaborators and Investigators

• Sponsor: Nicklaus Children's Hospital f/k/a Miami Children's Hospital
• Investigators: Principal Investigator: Michelle Blumstein, MD, Nicklaus Children's Hospital f/k/a Miami Children's Hospital

Study record dates

Study Major Dates

• Study Start: June 1, 2015
• Primary Completion (Actual): December 1, 2016
• Study Completion (Anticipated): June 1, 2017

Study Registration Dates

• First Submitted: April 23, 2015
• First Submitted That Met QC Criteria: May 4, 2015
• First Posted (Estimate): May 7, 2015

Study Record Updates

• Last Update Posted (Actual): May 5, 2017
• Last Update Submitted That Met QC Criteria: May 4, 2017
• Last Verified: May 1, 2017

More Information

Terms related to this study

• Keywords: Texting and driving; Teenager and driving; Distracted Driving Campaign
• Other Study ID Numbers: 20150548

Plan for Individual participant data (IPD)

• Plan to Share Individual Participant Data (IPD)?: Undecided