Increasing Individualism and Collectivism

February 11, 2018 updated by: Yale-NUS College

Increasing Individualism or Collectivism on Amazon Mechanical Turk Participants

An online survey is conducted on MTurk populations from India and USA. Participants were assigned either a condition with primes of individualism or one with primes of collectivism, before responding to a scale on culture and indicating details of their demographics.

Study Overview

Status

Completed

Conditions

Intervention / Treatment

Study Type

Interventional

Enrollment (Actual)

495

Phase

  • Not Applicable

Contacts and Locations

This section provides the contact details for those conducting the study, and information on where this study is being conducted.

Study Locations

  • Singapore
      • Singapore, Singapore, 138527
        • Yale-NUS College

Participation Criteria

Researchers look for people who fit a certain description, called eligibility criteria. Some examples of these criteria are a person's general health condition or prior treatments.

Eligibility Criteria

Ages Eligible for Study

21 years and older (Adult, Older Adult)

Accepts Healthy Volunteers

Yes

Genders Eligible for Study

All

Description

Inclusion Criteria:

  • above age 21

Exclusion Criteria:

  • below age 21
  • not able to make decisions for self

Study Plan

This section provides details of the study plan, including how the study is designed and what the study is measuring.

How is the study designed?

Design Details

  • Primary Purpose: Health Services Research
  • Allocation: Randomized
  • Interventional Model: Parallel Assignment
  • Masking: Double

Arms and Interventions

Participant Group / Arm
Intervention / Treatment
Experimental: Individualism
Participant will be randomly allocated to either the individualism condition or the collectivism condition. For individualism condition, participant is tasked to write statements relating to his/her differences from the his/her immediate community, circle pronouns that relate to the self, and read passages related to individualism.
Other: Online prime (statements writing)
Participants to write statements describing themselves or their similarities to their community.
Other: Online prime (circling)
Participants to circle either pronouns denoting themselves or pronouns denoting others.
Other: Online prime (Sumarian Warrior)
Participants read a passage which described the factors that led to his success in a war.
Other: Online prime (all)
Participants wrote statements, circled pronouns, as well as read the Sumarian Warrior passage.
Experimental: Collectivism
Participant will be randomly allocated to either the individualism condition or the collectivism condition. For collectivism condition, participant is tasked to write statements relating to his/her similarities to the his/her immediate community, circle collective pronouns, and read passages related to collectivism.
Other: Online prime (statements writing)
Participants to write statements describing themselves or their similarities to their community.
Other: Online prime (circling)
Participants to circle either pronouns denoting themselves or pronouns denoting others.
Other: Online prime (Sumarian Warrior)
Participants read a passage which described the factors that led to his success in a war.
Other: Online prime (all)
Participants wrote statements, circled pronouns, as well as read the Sumarian Warrior passage.

What is the study measuring?

Primary Outcome Measures

Outcome Measure
Measure Description
Time Frame
Higher collectivism or individualism level
Time Frame: 10 minutes

Individualism and collectivism levels will be measured by Triandis & Gelfand (1998)'s "Culture Orientation Scale". This is a 16-item scale designed to measure: 1) Vertical Collectivism (VC) - seeing the self as a part of a collective and accepting hierarchy and inequality within that collective; 2) Vertical Individualism (VI) - seeing the self as fully autonomous, but recognizing and accepting the existence of inequality; 3) Horizontal Collectivism (HC) - seeing the self as part of a collective but viewing all the members of that collective as equal counterparts; and 4) Horizontal Individualism (HI) - seeing the self as fully autonomous, and believing in equality amongst individuals.

All items are answered on a 5-point scale, ranging from 1= never or definitely no and 5 = always or definitely yes. Each dimension's items are summed up separately to create a VC, VI, HC, and HI score to reflect the level of collectivism and individualism in the sampled group.
10 minutes

Collaborators and Investigators

This is where you will find people and organizations involved with this study.

Sponsor

Yale-NUS College

Study record dates

These dates track the progress of study record and summary results submissions to ClinicalTrials.gov. Study records and reported results are reviewed by the National Library of Medicine (NLM) to make sure they meet specific quality control standards before being posted on the public website.

Study Major Dates

Study Start (Actual)

September 17, 2017

Primary Completion (Actual)

October 23, 2017

Study Completion (Actual)

October 23, 2017

Study Registration Dates

First Submitted

November 24, 2017

First Submitted That Met QC Criteria

February 9, 2018

First Posted (Actual)

February 12, 2018

Study Record Updates

Last Update Posted (Actual)

February 13, 2018

Last Update Submitted That Met QC Criteria

February 11, 2018

Last Verified

February 1, 2018

More Information

Terms related to this study

Other Study ID Numbers

  • HSS-1502-P02-03

Plan for Individual participant data (IPD)

Plan to Share Individual Participant Data (IPD)?

UNDECIDED

Drug and device information, study documents

Studies a U.S. FDA-regulated drug product

No

Studies a U.S. FDA-regulated device product

No

This information was retrieved directly from the website clinicaltrials.gov without any changes. If you have any requests to change, remove or update your study details, please contact register@clinicaltrials.gov. As soon as a change is implemented on clinicaltrials.gov, this will be updated automatically on our website as well.

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