Add a Legume to Your Cart
Add a Legume to Your Cart: The Role of Tailored Communication in Promoting Healthier and More Sustainable Food Purchasing - A Study Within the Framework of the PNRR 10 ON FOODS Partnership
Tutkimuksen yleiskatsaus
Tila
Interventio / Hoito
Yksityiskohtainen kuvaus
This study investigates the effects of different communication strategies on behavioral change. The intervention is designed to promote legume consumption. After compiling different profiling and assessment questionnaires, participants watch one of three different possible type of brief video performed by professional actors that discuss the benefits of eating more legumes in terms of health and environmental benefits. Then, with an ad-hoc designed task, they do a simulated grocery shopping and an automatic task to assess approach-avoidance tendency towards meat vs. legumes dishes. Finally, explicit attitudes are assessed.
Group differences are explored across three experimental conditions, which vary in the communication strategies. Group 1 watches a video with an educational communicative style and content (EDUCATIONAL), group watches a video presented with a persuasive style, and general content (PERSUASIVE), while group 3 watches a persuasive video with tailored content, based on the profiling phase (TAILORED).
The primary aim of the study is to evaluate the impact of these different communication strategies on attitudes and legume purchase. Secondary aims include the investigation of differences in other unspecific purchases.
Opintotyyppi
Ilmoittautuminen (Todellinen)
Vaihe
- Ei sovellettavissa
Yhteystiedot ja paikat
Opiskelupaikat
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Milan, Italia, 20126
- Piazza dell'Ateneo Nuovo 1
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Osallistumiskriteerit
Kelpoisuusvaatimukset
Opintokelpoiset iät
- Aikuinen
Hyväksyy terveitä vapaaehtoisia
Kuvaus
Inclusion Criteria:
- be university students (enrolled in a bachelor's degree, master's degree/specialized degree/single-cycle degree program, or postgraduate education);
- own a smartphone.
Exclusion Criteria:
- consume an adequate amount of legumes (> 3 servings);
- suffer from one or more conditions that could represent a contraindication to the consumption of certain specific categories of legumes, such as favism, allergies, irritable bowel syndrome, short bowel syndrome and/or leaky gut, forms of intestinal dysbiosis, or other intestinal disorders.
Opintosuunnitelma
Miten tutkimus on suunniteltu?
Suunnittelun yksityiskohdat
- Ensisijainen käyttötarkoitus: Ennaltaehkäisy
- Jako: Satunnaistettu
- Inventiomalli: Rinnakkaistehtävä
- Naamiointi: Kaksinkertainen
Aseet ja interventiot
Osallistujaryhmä / Arm |
Interventio / Hoito |
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Kokeellinen: Educational
Participants watch a video with an educational content and communicative style about the benefits of eating legumes
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Participants watch an educational video about the benefits of eating legumes.
Then, they perform the grocery shopping simulation and the automatic task for approach/avoidance assessment
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Kokeellinen: Persuasive
Participants watch a video with an educational content and a persuasive communicative style about the benefits of eating legumes
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Participants watch a persuasive video with educational content about the benefits of eating legumes.
Then, they perform the grocery shopping simulation
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Kokeellinen: Tailored
Participants watch a video with a persuasive communicative style and tailored content about the benefits of eating legumes
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Participants watch a persuasive video with a tailored content about the benefits of eating legumes.
Then, they perform the grocery shopping simulation
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Mitä tutkimuksessa mitataan?
Ensisijaiset tulostoimenpiteet
Tulosmittaus |
Toimenpiteen kuvaus |
Aikaikkuna |
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Portions of purchased legumes - task 1 - simulation on online grocery shopping
Aikaikkuna: T1 - day 3. After compiling the baseline assessment (T0) at day 1, participants received the link to complete the second part of the survey at day 3, which was to be completed by the end of the day.
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In the first task, specifically designed for the present study, participants are asked to complete a simulated online grocery shopping for the following week. The task is structured to closely resemble a real shopping experience: each item can be added to the virtual cart in a potentially unlimited number of units, with higher values indicating larger quantities purchased and a value of zero indicating that the item was not selected. The primary outcome will consist of the total number of legume-based items selected, subsequently converted into servings. This conversion process will be carried out by the nutrition research team. |
T1 - day 3. After compiling the baseline assessment (T0) at day 1, participants received the link to complete the second part of the survey at day 3, which was to be completed by the end of the day.
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Explicit attitudes about legumes
Aikaikkuna: T1 - day 3. After compiling the baseline assessment (T0) at day 1, participants received the link to complete the second part of the survey at day 3, which was to be completed by day 3.
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Participants were asked to express their opinions about legumes using six different bipolar scales, introduced with the following instruction: "Now think about legumes (e.g., chickpeas, peas, beans, lentils, broad beans). Which adjectives do you consider most appropriate to describe them? Please respond to each pair of adjectives without overthinking your answer." The bipolar adjective pairs were as follows: negative-positive; bland-tasty; isolating-convivial; unsatisfying-satiating; difficult-easy; loser-winner. Responses were recorded on 7-point scales ranging from 1 (indicating the negative pole of each adjective pair) to 7 (indicating the positive pole of each adjective pair). |
T1 - day 3. After compiling the baseline assessment (T0) at day 1, participants received the link to complete the second part of the survey at day 3, which was to be completed by day 3.
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Swipe Approach-Avoidance Task (SwipeAAT)
Aikaikkuna: T1 - day 3. After compiling the baseline assessment (T0) at day 1, participants received the link to complete the second part of the survey at day 3, which was to be completed by day 3.
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The Swipe Approach-Avoidance Task (SwipeAAT) is a smartphone-based version of the Approach-Avoidance Task, in which participants interact with visual stimuli according to specific instructions. Stimuli must either be "approached" (by swiping upward) or "avoided" (by swiping downward) depending on the instructions provided. Reaction times recorded during task performance are analyzed to infer spontaneous behavioral tendencies of approach or avoidance toward the presented stimuli. To assess spontaneous approach and avoidance tendencies toward legumes and meat, two scores were computed for each participant: Legume SwipeAAT score, calculated as the difference between the mean of all valid latencies (see Data Exclusion) for the "Avoid legumes" trials and the "Approach legumes" trials. Meat SwipeAAT score, calculated as the difference between the mean of all valid latencies (see Data Exclusion) for the "Avoid meat" trials and the "Approach meat" trials. |
T1 - day 3. After compiling the baseline assessment (T0) at day 1, participants received the link to complete the second part of the survey at day 3, which was to be completed by day 3.
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Intention to increase legumes portions in the future - single ad hoc item
Aikaikkuna: T1 - day 3. After compiling the baseline assessment (T0) at day 1, participants received the link to complete the second part of the survey at day 3, which was to be completed by day 3.
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Participants were asked to report their future intention to increase their weekly consumption of legumes using a single-item measure ("Do you intend to increase your consumption of legumes in the near future?").
Responses were provided on a 5-point scale ranging from 1 ("absolutely not") to 5 ("absolutely yes").
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T1 - day 3. After compiling the baseline assessment (T0) at day 1, participants received the link to complete the second part of the survey at day 3, which was to be completed by day 3.
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Toissijaiset tulostoimenpiteet
Tulosmittaus |
Toimenpiteen kuvaus |
Aikaikkuna |
|---|---|---|
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Portions of other purchased items - task 1 - simulation on online grocery shopping
Aikaikkuna: T1 - day 3. After compiling the baseline assessment (T0) at day 1, participants received the link to complete the second part of the survey at day 3, which was to be completed by day 3.
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In addition to legumes, purchases made during the online grocery shopping simulation task will also be analyzed for other categories of interest, including meat, fruit and vegetables, processed foods, and related product categories.
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T1 - day 3. After compiling the baseline assessment (T0) at day 1, participants received the link to complete the second part of the survey at day 3, which was to be completed by day 3.
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Yhteistyökumppanit ja tutkijat
Sponsori
Tutkijat
- Opintojohtaja: Patrizia Steca, University of Milan-Bicocca
- Päätutkija: Maria Elide Vanutelli, University of Milan-Bicocca
Julkaisuja ja hyödyllisiä linkkejä
Yleiset julkaisut
- Igartua JJ, Rodriguez-Contreras L. Narrative Voice Matters! Improving Smoking Prevention with Testimonial Messages through Identification and Cognitive Processes. Int J Environ Res Public Health. 2020 Oct 5;17(19):7281. doi: 10.3390/ijerph17197281.
- Cheng G, Li W, He M, Liao L. Exploring consumer responses to official endorsement: roles of credibility and attractiveness attributes in live streaming. Front Psychol. 2024 May 20;15:1371343. doi: 10.3389/fpsyg.2024.1371343. eCollection 2024.
Opintojen ennätyspäivät
Opi tärkeimmät päivämäärät
Opiskelun aloitus (Todellinen)
Ensisijainen valmistuminen (Todellinen)
Opintojen valmistuminen (Todellinen)
Opintoihin ilmoittautumispäivät
Ensimmäinen lähetetty
Ensimmäinen toimitettu, joka täytti QC-kriteerit
Ensimmäinen Lähetetty (Todellinen)
Tutkimustietojen päivitykset
Viimeisin päivitys julkaistu (Todellinen)
Viimeisin lähetetty päivitys, joka täytti QC-kriteerit
Viimeksi vahvistettu
Lisää tietoa
Tähän tutkimukseen liittyvät termit
Muut tutkimustunnusnumerot
- RM-2025-1014
- PE00000003;CUP D93C22000890001 (Muu apuraha/rahoitusnumero: Italian Ministry of University and Research funded by the European Union - NextGenerationEU)
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