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Add a Legume to Your Cart

9 juni 2026 bijgewerkt door: University of Milano Bicocca

Add a Legume to Your Cart: The Role of Tailored Communication in Promoting Healthier and More Sustainable Food Purchasing - A Study Within the Framework of the PNRR 10 ON FOODS Partnership

This study aims to evaluate the efficacy of a healthy diet promotion intervention focused on increasing legume consumption. The intervention is delivered via mobile application in a sample drawn from the healthy adult population.

Studie Overzicht

Gedetailleerde beschrijving

This study investigates the effects of different communication strategies on behavioral change. The intervention is designed to promote legume consumption. After compiling different profiling and assessment questionnaires, participants watch one of three different possible type of brief video performed by professional actors that discuss the benefits of eating more legumes in terms of health and environmental benefits. Then, with an ad-hoc designed task, they do a simulated grocery shopping and an automatic task to assess approach-avoidance tendency towards meat vs. legumes dishes. Finally, explicit attitudes are assessed.

Group differences are explored across three experimental conditions, which vary in the communication strategies. Group 1 watches a video with an educational communicative style and content (EDUCATIONAL), group watches a video presented with a persuasive style, and general content (PERSUASIVE), while group 3 watches a persuasive video with tailored content, based on the profiling phase (TAILORED).

The primary aim of the study is to evaluate the impact of these different communication strategies on attitudes and legume purchase. Secondary aims include the investigation of differences in other unspecific purchases.

Studietype

Ingrijpend

Inschrijving (Werkelijk)

682

Fase

  • Niet toepasbaar

Contacten en locaties

In dit gedeelte vindt u de contactgegevens van degenen die het onderzoek uitvoeren en informatie over waar dit onderzoek wordt uitgevoerd.

Studie Locaties

      • Milan, Italië, 20126
        • Piazza dell'Ateneo Nuovo 1

Deelname Criteria

Onderzoekers zoeken naar mensen die aan een bepaalde beschrijving voldoen, de zogenaamde geschiktheidscriteria. Enkele voorbeelden van deze criteria zijn iemands algemene gezondheidstoestand of eerdere behandelingen.

Geschiktheidscriteria

Leeftijden die in aanmerking komen voor studie

  • Volwassen

Accepteert gezonde vrijwilligers

Ja

Beschrijving

Inclusion Criteria:

  • be university students (enrolled in a bachelor's degree, master's degree/specialized degree/single-cycle degree program, or postgraduate education);
  • own a smartphone.

Exclusion Criteria:

  • consume an adequate amount of legumes (> 3 servings);
  • suffer from one or more conditions that could represent a contraindication to the consumption of certain specific categories of legumes, such as favism, allergies, irritable bowel syndrome, short bowel syndrome and/or leaky gut, forms of intestinal dysbiosis, or other intestinal disorders.

Studie plan

Dit gedeelte bevat details van het studieplan, inclusief hoe de studie is opgezet en wat de studie meet.

Hoe is de studie opgezet?

Ontwerpdetails

  • Primair doel: Preventie
  • Toewijzing: Gerandomiseerd
  • Interventioneel model: Parallelle opdracht
  • Masker: Dubbele

Wapens en interventies

Deelnemersgroep / Arm
Interventie / Behandeling
Experimenteel: Educational
Participants watch a video with an educational content and communicative style about the benefits of eating legumes
Participants watch an educational video about the benefits of eating legumes. Then, they perform the grocery shopping simulation and the automatic task for approach/avoidance assessment
Experimenteel: Persuasive
Participants watch a video with an educational content and a persuasive communicative style about the benefits of eating legumes
Participants watch a persuasive video with educational content about the benefits of eating legumes. Then, they perform the grocery shopping simulation
Experimenteel: Tailored
Participants watch a video with a persuasive communicative style and tailored content about the benefits of eating legumes
Participants watch a persuasive video with a tailored content about the benefits of eating legumes. Then, they perform the grocery shopping simulation

Wat meet het onderzoek?

Primaire uitkomstmaten

Uitkomstmaat
Maatregel Beschrijving
Tijdsspanne
Portions of purchased legumes - task 1 - simulation on online grocery shopping
Tijdsspanne: T1 - day 3. After compiling the baseline assessment (T0) at day 1, participants received the link to complete the second part of the survey at day 3, which was to be completed by the end of the day.

In the first task, specifically designed for the present study, participants are asked to complete a simulated online grocery shopping for the following week. The task is structured to closely resemble a real shopping experience: each item can be added to the virtual cart in a potentially unlimited number of units, with higher values indicating larger quantities purchased and a value of zero indicating that the item was not selected.

The primary outcome will consist of the total number of legume-based items selected, subsequently converted into servings. This conversion process will be carried out by the nutrition research team.

T1 - day 3. After compiling the baseline assessment (T0) at day 1, participants received the link to complete the second part of the survey at day 3, which was to be completed by the end of the day.
Explicit attitudes about legumes
Tijdsspanne: T1 - day 3. After compiling the baseline assessment (T0) at day 1, participants received the link to complete the second part of the survey at day 3, which was to be completed by day 3.

Participants were asked to express their opinions about legumes using six different bipolar scales, introduced with the following instruction:

"Now think about legumes (e.g., chickpeas, peas, beans, lentils, broad beans). Which adjectives do you consider most appropriate to describe them? Please respond to each pair of adjectives without overthinking your answer."

The bipolar adjective pairs were as follows: negative-positive; bland-tasty; isolating-convivial; unsatisfying-satiating; difficult-easy; loser-winner.

Responses were recorded on 7-point scales ranging from 1 (indicating the negative pole of each adjective pair) to 7 (indicating the positive pole of each adjective pair).

T1 - day 3. After compiling the baseline assessment (T0) at day 1, participants received the link to complete the second part of the survey at day 3, which was to be completed by day 3.
Swipe Approach-Avoidance Task (SwipeAAT)
Tijdsspanne: T1 - day 3. After compiling the baseline assessment (T0) at day 1, participants received the link to complete the second part of the survey at day 3, which was to be completed by day 3.

The Swipe Approach-Avoidance Task (SwipeAAT) is a smartphone-based version of the Approach-Avoidance Task, in which participants interact with visual stimuli according to specific instructions. Stimuli must either be "approached" (by swiping upward) or "avoided" (by swiping downward) depending on the instructions provided. Reaction times recorded during task performance are analyzed to infer spontaneous behavioral tendencies of approach or avoidance toward the presented stimuli.

To assess spontaneous approach and avoidance tendencies toward legumes and meat, two scores were computed for each participant:

Legume SwipeAAT score, calculated as the difference between the mean of all valid latencies (see Data Exclusion) for the "Avoid legumes" trials and the "Approach legumes" trials.

Meat SwipeAAT score, calculated as the difference between the mean of all valid latencies (see Data Exclusion) for the "Avoid meat" trials and the "Approach meat" trials.

T1 - day 3. After compiling the baseline assessment (T0) at day 1, participants received the link to complete the second part of the survey at day 3, which was to be completed by day 3.
Intention to increase legumes portions in the future - single ad hoc item
Tijdsspanne: T1 - day 3. After compiling the baseline assessment (T0) at day 1, participants received the link to complete the second part of the survey at day 3, which was to be completed by day 3.
Participants were asked to report their future intention to increase their weekly consumption of legumes using a single-item measure ("Do you intend to increase your consumption of legumes in the near future?"). Responses were provided on a 5-point scale ranging from 1 ("absolutely not") to 5 ("absolutely yes").
T1 - day 3. After compiling the baseline assessment (T0) at day 1, participants received the link to complete the second part of the survey at day 3, which was to be completed by day 3.

Secundaire uitkomstmaten

Uitkomstmaat
Maatregel Beschrijving
Tijdsspanne
Portions of other purchased items - task 1 - simulation on online grocery shopping
Tijdsspanne: T1 - day 3. After compiling the baseline assessment (T0) at day 1, participants received the link to complete the second part of the survey at day 3, which was to be completed by day 3.
In addition to legumes, purchases made during the online grocery shopping simulation task will also be analyzed for other categories of interest, including meat, fruit and vegetables, processed foods, and related product categories.
T1 - day 3. After compiling the baseline assessment (T0) at day 1, participants received the link to complete the second part of the survey at day 3, which was to be completed by day 3.

Medewerkers en onderzoekers

Hier vindt u mensen en organisaties die betrokken zijn bij dit onderzoek.

Onderzoekers

  • Studie directeur: Patrizia Steca, University of Milan-Bicocca
  • Hoofdonderzoeker: Maria Elide Vanutelli, University of Milan-Bicocca

Publicaties en nuttige links

De persoon die verantwoordelijk is voor het invoeren van informatie over het onderzoek stelt deze publicaties vrijwillig ter beschikking. Dit kan gaan over alles wat met het onderzoek te maken heeft.

Studie record data

Deze datums volgen de voortgang van het onderzoeksdossier en de samenvatting van de ingediende resultaten bij ClinicalTrials.gov. Studieverslagen en gerapporteerde resultaten worden beoordeeld door de National Library of Medicine (NLM) om er zeker van te zijn dat ze voldoen aan specifieke kwaliteitscontrolenormen voordat ze op de openbare website worden geplaatst.

Bestudeer belangrijke data

Studie start (Werkelijk)

17 november 2025

Primaire voltooiing (Werkelijk)

13 maart 2026

Studie voltooiing (Werkelijk)

13 maart 2026

Studieregistratiedata

Eerst ingediend

6 mei 2026

Eerst ingediend dat voldeed aan de QC-criteria

13 mei 2026

Eerst geplaatst (Werkelijk)

20 mei 2026

Updates van studierecords

Laatste update geplaatst (Werkelijk)

11 juni 2026

Laatste update ingediend die voldeed aan QC-criteria

9 juni 2026

Laatst geverifieerd

1 mei 2026

Meer informatie

Termen gerelateerd aan deze studie

Andere studie-ID-nummers

  • RM-2025-1014
  • PE00000003;CUP D93C22000890001 (Ander subsidie-/financieringsnummer: Italian Ministry of University and Research funded by the European Union - NextGenerationEU)

Plan Individuele Deelnemersgegevens (IPD)

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NEE

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