Impact Evaluation of GAIN Egg Campaign in Two Nigerian States
연구 개요
상세 설명
The Global Alliance for Improved Nutrition (GAIN) seeks to improve dietary quality among children under-five years of age in Kaduna by increasing the demand for eggs through above-the-line and below-the-line behavior change interventions incorporating mass media, social media, and point-of-sale (POS) marketing. Above-the-line (ATL) interventions include television, radio, celebrity ambassadors and out-of-home (OOH) advertising (e.g., billboards). Below-the-line interventions (BTL) include interpersonal communication (IPC) activation, trade promotions, point-of-sale materials, food demonstrations and giveaways and door-to-door activation.
GAIN conducted a quasi-experimental longitudinal study of a demand creation campaign, using ATL and BTL interventions, among families of children 6-59 months of age to determine the impact on egg consumption among children and egg acquisition. Kaduna state was chosen as the intervention arm, and Kano state as the comparison arm. Within Kaduna state, the Kaduna North and Chikun local government areas (LGAs) were selected to receive ATL and BTL demand creation interventions. The comparison state, Kano, received no demand creation campaign.
The principal comparison for measuring the effect of demand creation interventions will be across states, comparing the combined effects of ATL and BTL interventions with the comparison areas which received no intervention.
Investigators also set out to determine the impact of this intervention on mediating outcomes in the hypothesized causal framework. Proximal mediators included caregivers' attitudes and beliefs toward eggs and willingness to pay for eggs.
연구 유형
등록 (실제)
단계
- 해당 없음
연락처 및 위치
연구 장소
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Ibadan, 나이지리아
- University of Ibadan
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참여기준
자격 기준
공부할 수 있는 나이
건강한 자원 봉사자를 받아들입니다
연구 대상 성별
설명
Inclusion Criteria:
- Living in the project areas
Exclusion Criteria:
- Vulnerable families (i.e., families headed by children, homeless families living on the street in the community, families with a severely mentally unstable head of household)
공부 계획
연구는 어떻게 설계됩니까?
디자인 세부사항
- 주 목적: 방지
- 할당: 무작위화되지 않음
- 중재 모델: 병렬 할당
- 마스킹: 하나의
무기와 개입
참가자 그룹 / 팔 |
개입 / 치료 |
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실험적: Egg demand creation campaign
Egg demand creation campaign using Above-the-line and Below-the-line methods for 14 months.
Above-the-line interventions include television, radio, celebrity ambassadors and out-of-home advertising (e.g., billboards).
Below-the-line interventions include interpersonal communication activation, trade promotions, point-of-sale materials, food demonstrations and giveaways and door-to-door activation.
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Egg demand creation campaign including 14 months of above-the-line and below-the-line messaging.
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간섭 없음: Comparison
Comparison arm with no campaign
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연구는 무엇을 측정합니까?
주요 결과 측정
결과 측정 |
측정값 설명 |
기간 |
|---|---|---|
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Change in the times eggs were consumed by children 6-59 months of age from baseline to endline
기간: From baseline to 14 months
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Change in the average number of times eggs were consumed in the past 7 days from baseline to endline in the two study arms
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From baseline to 14 months
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Change in the consumption of two or more eggs by children 6-59 months of age from baseline to endline
기간: From baseline to 14 months
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Change in the proportion of children consuming at least two eggs in the past 7 days from baseline to endline in the two study arms
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From baseline to 14 months
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Change in the availability of eggs by families of children 6-59 months of age from baseline to endline
기간: From baseline to 14 months
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Change in the proportion of households purchasing eggs and the change in the proportion of households acquiring eggs from baseline to endline in the two study arms
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From baseline to 14 months
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2차 결과 측정
결과 측정 |
측정값 설명 |
기간 |
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Change in the consumption of any eggs by children 6-59 months from baseline to endline in the two study arms
기간: From baseline to 14 months
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Change in the consumption of one or more eggs by children 6-59 months of age from baseline to endline
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From baseline to 14 months
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Change in caregivers' (of children 6-59 months) attitudes, beliefs, and knowledge of eggs from baseline to endline
기간: From baseline to 14 months
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Change in the mean factor score created from Likert scales of attitudes (attitudes scale, higher score reflects better attitudes towards eggs), perceived benefits (benefits scale, higher score reflects better perceived benefits towards eggs), norms (norms scale, higher score reflects better norms towards eggs), self-efficacy (self-efficacy scale, higher score reflects better self-efficacy), and intention towards eggs (intent to feed eggs to child, higher score reflects more intent to feed eggs) from baseline to endline between the two study arms; change will be examined for a meta factor score combining all scales and each scale separately.
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From baseline to 14 months
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Change in caregivers' willingness to pay for eggs from baseline to endline
기간: From baseline to 14 months
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Change in willingness to pay for eggs, using for example the change in mean maximum price that caregivers would be willing to pay for eggs from baseline to endline between the two study arms.
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From baseline to 14 months
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공동 작업자 및 조사자
수사관
- 수석 연구원: Edward A Frongillo, PhD, University of South Carolina
연구 기록 날짜
연구 주요 날짜
연구 시작 (실제)
기본 완료 (실제)
연구 완료 (실제)
연구 등록 날짜
최초 제출
QC 기준을 충족하는 최초 제출
처음 게시됨 (실제)
연구 기록 업데이트
마지막 업데이트 게시됨 (실제)
QC 기준을 충족하는 마지막 업데이트 제출
마지막으로 확인됨
추가 정보
이 연구와 관련된 용어
기타 연구 ID 번호
- 101 (Hamilton Integrated Research Ethics Board)
개별 참가자 데이터(IPD) 계획
개별 참가자 데이터(IPD)를 공유할 계획입니까?
IPD 계획 설명
IPD 공유 지원 정보 유형
- CSR
약물 및 장치 정보, 연구 문서
미국 FDA 규제 의약품 연구
미국 FDA 규제 기기 제품 연구
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