Impact Evaluation of GAIN Egg Campaign in Two Nigerian States
研究概览
详细说明
The Global Alliance for Improved Nutrition (GAIN) seeks to improve dietary quality among children under-five years of age in Kaduna by increasing the demand for eggs through above-the-line and below-the-line behavior change interventions incorporating mass media, social media, and point-of-sale (POS) marketing. Above-the-line (ATL) interventions include television, radio, celebrity ambassadors and out-of-home (OOH) advertising (e.g., billboards). Below-the-line interventions (BTL) include interpersonal communication (IPC) activation, trade promotions, point-of-sale materials, food demonstrations and giveaways and door-to-door activation.
GAIN conducted a quasi-experimental longitudinal study of a demand creation campaign, using ATL and BTL interventions, among families of children 6-59 months of age to determine the impact on egg consumption among children and egg acquisition. Kaduna state was chosen as the intervention arm, and Kano state as the comparison arm. Within Kaduna state, the Kaduna North and Chikun local government areas (LGAs) were selected to receive ATL and BTL demand creation interventions. The comparison state, Kano, received no demand creation campaign.
The principal comparison for measuring the effect of demand creation interventions will be across states, comparing the combined effects of ATL and BTL interventions with the comparison areas which received no intervention.
Investigators also set out to determine the impact of this intervention on mediating outcomes in the hypothesized causal framework. Proximal mediators included caregivers' attitudes and beliefs toward eggs and willingness to pay for eggs.
研究类型
注册 (实际的)
阶段
- 不适用
联系人和位置
学习地点
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Ibadan、尼日利亚
- University of Ibadan
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参与标准
资格标准
适合学习的年龄
接受健康志愿者
有资格学习的性别
描述
Inclusion Criteria:
- Living in the project areas
Exclusion Criteria:
- Vulnerable families (i.e., families headed by children, homeless families living on the street in the community, families with a severely mentally unstable head of household)
学习计划
研究是如何设计的？
设计细节
- 主要用途：预防
- 分配：非随机化
- 介入模型：并行分配
- 屏蔽：单身的
武器和干预
参与者组/臂 |
干预/治疗 |
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实验性的：Egg demand creation campaign
Egg demand creation campaign using Above-the-line and Below-the-line methods for 14 months.
Above-the-line interventions include television, radio, celebrity ambassadors and out-of-home advertising (e.g., billboards).
Below-the-line interventions include interpersonal communication activation, trade promotions, point-of-sale materials, food demonstrations and giveaways and door-to-door activation.
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Egg demand creation campaign including 14 months of above-the-line and below-the-line messaging.
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无干预：Comparison
Comparison arm with no campaign
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研究衡量的是什么？
主要结果指标
结果测量 |
措施说明 |
大体时间 |
|---|---|---|
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Change in the times eggs were consumed by children 6-59 months of age from baseline to endline
大体时间：From baseline to 14 months
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Change in the average number of times eggs were consumed in the past 7 days from baseline to endline in the two study arms
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From baseline to 14 months
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Change in the consumption of two or more eggs by children 6-59 months of age from baseline to endline
大体时间：From baseline to 14 months
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Change in the proportion of children consuming at least two eggs in the past 7 days from baseline to endline in the two study arms
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From baseline to 14 months
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Change in the availability of eggs by families of children 6-59 months of age from baseline to endline
大体时间：From baseline to 14 months
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Change in the proportion of households purchasing eggs and the change in the proportion of households acquiring eggs from baseline to endline in the two study arms
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From baseline to 14 months
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次要结果测量
结果测量 |
措施说明 |
大体时间 |
|---|---|---|
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Change in the consumption of any eggs by children 6-59 months from baseline to endline in the two study arms
大体时间：From baseline to 14 months
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Change in the consumption of one or more eggs by children 6-59 months of age from baseline to endline
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From baseline to 14 months
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Change in caregivers' (of children 6-59 months) attitudes, beliefs, and knowledge of eggs from baseline to endline
大体时间：From baseline to 14 months
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Change in the mean factor score created from Likert scales of attitudes (attitudes scale, higher score reflects better attitudes towards eggs), perceived benefits (benefits scale, higher score reflects better perceived benefits towards eggs), norms (norms scale, higher score reflects better norms towards eggs), self-efficacy (self-efficacy scale, higher score reflects better self-efficacy), and intention towards eggs (intent to feed eggs to child, higher score reflects more intent to feed eggs) from baseline to endline between the two study arms; change will be examined for a meta factor score combining all scales and each scale separately.
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From baseline to 14 months
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Change in caregivers' willingness to pay for eggs from baseline to endline
大体时间：From baseline to 14 months
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Change in willingness to pay for eggs, using for example the change in mean maximum price that caregivers would be willing to pay for eggs from baseline to endline between the two study arms.
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From baseline to 14 months
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合作者和调查者
调查人员
- 首席研究员：Edward A Frongillo, PhD、University of South Carolina
研究记录日期
研究主要日期
学习开始 (实际的)
初级完成 (实际的)
研究完成 (实际的)
研究注册日期
首次提交
首先提交符合 QC 标准的
首次发布 (实际的)
研究记录更新
最后更新发布 (实际的)
上次提交的符合 QC 标准的更新
最后验证
更多信息
与本研究相关的术语
其他研究编号
- 101 (Hamilton Integrated Research Ethics Board)
计划个人参与者数据 (IPD)
计划共享个人参与者数据 (IPD)？
IPD 计划说明
IPD 共享支持信息类型
- 企业社会责任
药物和器械信息、研究文件
研究美国 FDA 监管的药品
研究美国 FDA 监管的设备产品
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