Social Marketing in Prevention Actions

Impact of Social Marketing in Collective Prevention Actions : Case of Fall Prevention Workshop Among Elderly Living in Three French Departments.

Physical Activity (PA) is recognized as the most effective method to prevent falls in the elderly. Yet despite there being a consensus now that Physical Activity (PA) is effective in practice, there remain many obstacles to participation and attendance resulting in Physical Activity (PA) approaches designed to prevent falls actually only benefiting a limited number of elderly subjects. Social marketing has already shown its utility in the construction of prevention programs.

Study Overview

• Status: Completed
• Conditions: Aging; Sedentary Behavior
• Intervention / Treatment: Other: Social marketing campaign

Detailed Description

This study uses the social marketing approach to improve a fall prevention program. The intervention territory will receive social marketing campaign while the territory controls will not have a campaign.

The main goal is to improve attendance at our fall prevention program.

• Study Type: Observational
• Enrollment (Actual): 210

Contacts and Locations

Study Locations

• France
  • Saint-etienne, France
    • CHU Saint-Etienne

Participation Criteria

Eligibility Criteria

• Ages Eligible for Study: 56 years and older (Adult, Older Adult)
• Accepts Healthy Volunteers: Yes

• Sampling Method: Non-Probability Sample

Study Population

People aged 60 and over.

Description

Inclusion Criteria:

• People living in the one of the territories of the study
• People without medical contraindications to participate in moderate physical activity
• People who has received information about the study and its rights to its data

Exclusion Criteria:

• People unable to attend workshops
• People already registered for adapted physical activity
• People who refused to participate to the study.

Study Plan

How is the study designed?

Design Details

• Observational Models: Cohort
• Time Perspectives: Prospective

Number of groups / cohorts

2

Cohorts and Interventions

Group / Cohort	Intervention / Treatment
Intervention group (social marketing campaign); People aged 60 and over will be included. They will receive a social marketing campaign.	Other: Social marketing campaign; A social marketing campaign of prevention workshop sessions will be performed.
Control group; People aged 60 and over will be included.

What is the study measuring?

Primary Outcome Measures

Outcome Measure	Measure Description	Time Frame
Rate of attendance rate of participants at social marketing campaign (%)	Comparison rate of attendance rate of participants at prevention workshop sessions (%) between interventional and control group.	Years: 1

Secondary Outcome Measures

Outcome Measure	Measure Description	Time Frame
Rate of attendance rate of participants at fall prevention workshop sessions (%)	Comparison rate of attendance rate of participants at prevention workshop sessions (%) between interventional and control group.	Years: 1
Life quality of participants measured by SF-36 questionnaire score	The SF-36 is a self-questionnaire to assess the quality of life and contains 36 items with minimum score 0 (bad quality life) and maximum score at 100 (good quality life).	Years: 0, 1
Physical activity level of participants measured by IPAQ questionnaire	The International Physical Activity Questionnaire (IPAQ): short version for elderly people is a self-questionnaire to assess the Physical Activity and contains 7 items. Computation of the total score for the short form requires summation of the duration (in minutes) and frequency (days) of walking, moderate-intensity and vigorous-intensity activities.	Years: 0, 1

Collaborators and Investigators

• Sponsor: Centre Hospitalier Universitaire de Saint Etienne
• Collaborators: Crédit Agricole Loire / Haute-Loire; Jean Monnet University
• Investigators: Principal Investigator: Luc GOETHALS, PhD student, Jean Monnet University

Publications and helpful links

General Publications

• Goethals L, Barth N, Hupin D, Chapoton B, Guyot J, Celarier T, Roche F, Gallopel-Morvan K, Bongue B. Social Marketing Intervention to Engage Older Adults in Balance Workshops for Fall Prevention: A Multicenter Quasi-Experimental Protocol Study. Front Public Health. 2021 Jul 14;9:614119. doi: 10.3389/fpubh.2021.614119. eCollection 2021.

Study record dates

Study Major Dates

• Study Start (Actual): March 9, 2020
• Primary Completion (Actual): July 1, 2021
• Study Completion (Actual): July 1, 2021

Study Registration Dates

• First Submitted: October 18, 2019
• First Submitted That Met QC Criteria: October 21, 2019
• First Posted (Actual): October 23, 2019

Study Record Updates

• Last Update Posted (Actual): July 10, 2024
• Last Update Submitted That Met QC Criteria: July 9, 2024
• Last Verified: July 1, 2024

More Information

Terms related to this study

• Keywords: Physical activity; Prevention; Seniors; Fall
• Other Study ID Numbers: IRBN622019/CHUSTE

Plan for Individual participant data (IPD)

• Plan to Share Individual Participant Data (IPD)?: NO

Drug and device information, study documents

• Studies a U.S. FDA-regulated drug product: No
• Studies a U.S. FDA-regulated device product: No