Front-of-package Marketing on Fruit Drinks: Online RCT
Testing the Impact of Front-of-package Claims, Imagery, Nutrition Disclosures, and Added Sugar Warning Labels on Fruit Drinks in an Online Store: A Randomized Controlled Trial
調査の概要
詳細な説明
Fruit drinks are widely consumed by 0-5-year-olds. Parents purchase these drinks for their children in part due to misperceptions that they are healthful, which may be driven by front-of-package (FOP) marketing. The FDA is considering changes to FOP marketing regulations but lacks data on how label elements influence consumer behavior. Our study will test the independent and combined effects of FOP claims, imagery, nutrition disclosures, and added sugar warning labels on parents' purchases and perceptions of beverages for their children.
We will conduct an online randomized controlled trial with 5,000 racially/ethnically diverse primary caregivers of children aged 0-5 years. Participants will choose a beverage for their child in an online store and rate health perceptions of different fruit drinks. Participants will be randomized to see high-added-sugar beverages (>20% DV added sugar/serving) with 1 of 7 FOP label conditions: 1) vitamin C claim and fruit imagery (control); 2) imagery only; 3) claim only; 4) no claim or imagery; 5) claim, imagery, and % juice disclosure; 6) claim, imagery, and added sugar warning; or 7) claim, imagery, and added sugar warning w/teaspoons of added sugar.
Primary outcomes will include total calories and added sugar (grams) from chosen online store beverages. Secondary outcomes will include health perceptions and knowledge of added sugar and % juice content in low- and high-added-sugar fruit drinks.
This research will inform federal regulation to correct health misperceptions of sugary drinks.
研究の種類
入学 (実際)
段階
- 適用できない
連絡先と場所
研究場所
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Massachusetts
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Boston、Massachusetts、アメリカ、02115
- Online Recruitment, run via Harvard T.H. Chan School of Public Health
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参加基準
適格基準
就学可能な年齢
健康ボランティアの受け入れ
受講資格のある性別
説明
Inclusion Criteria:
- Primary caregiver of a child 0-5 years old
- >= 18 years old
- U.S. citizen
Exclusion Criteria:
- Participants who complete the survey in less than 1/3 of the median completion time
- Observations from duplicate IP addresses (keep first observation that is unique)
- Participants who answer data integrity check incorrectly
研究計画
研究はどのように設計されていますか？
デザインの詳細
- 主な目的：防止
- 割り当て：ランダム化
- 介入モデル：並列代入
- マスキング：独身
武器と介入
参加者グループ / アーム |
介入・治療 |
|---|---|
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実験的：claim and imagery
control condition (status quo) showing a front-of-package (FOP) vitamin C claim and fruit imagery on all fruit-flavored drinks.
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testing front-of-package changes to claims, imagery, disclosures, and added sugar warning labels on fruit-flavored drinks
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実験的：imagery only
FOP fruit imagery on all fruit-flavored drinks, no vitamin C claim on drinks high in added sugars (>=20 %DV)
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testing front-of-package changes to claims, imagery, disclosures, and added sugar warning labels on fruit-flavored drinks
|
|
実験的：claim only
FOP vitamin C claim on all fruit-flavored drinks, no fruit imagery on drinks high in added sugars
|
testing front-of-package changes to claims, imagery, disclosures, and added sugar warning labels on fruit-flavored drinks
|
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実験的：no claim or imagery
No FOP vitamin C claim or fruit imagery on drinks high in added sugars
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testing front-of-package changes to claims, imagery, disclosures, and added sugar warning labels on fruit-flavored drinks
|
|
実験的：claim, imagery, and % juice disclosure
FOP fruit imagery, vitamin C claim, and % juice disclosure on all fruit-flavored drinks
|
testing front-of-package changes to claims, imagery, disclosures, and added sugar warning labels on fruit-flavored drinks
|
|
実験的：claim, imagery, and added sugar warning
FOP fruit imagery and vitamin C claim on all fruit-flavored drinks; added sugar warning on drinks high in added sugar
|
testing front-of-package changes to claims, imagery, disclosures, and added sugar warning labels on fruit-flavored drinks
|
|
実験的：claim, imagery, and added sugar warning with teaspoons of added sugar disclosure
FOP fruit imagery and vitamin C claim on all fruit-flavored drinks; added sugar warning with teaspoons of added sugar disclosure on drinks high in added sugar
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testing front-of-package changes to claims, imagery, disclosures, and added sugar warning labels on fruit-flavored drinks
|
この研究は何を測定していますか？
主要な結果の測定
結果測定 |
メジャーの説明 |
時間枠 |
|---|---|---|
|
Calories in beverage chosen in online store task
時間枠：through study completion, an average of 15 minutes
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Calories in beverage chosen in online store task
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through study completion, an average of 15 minutes
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Added sugar content (grams) of beverage chosen in online store task
時間枠：through study completion, an average of 15 minutes
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Added sugar content (grams) of beverage chosen in online store task
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through study completion, an average of 15 minutes
|
二次結果の測定
結果測定 |
メジャーの説明 |
時間枠 |
|---|---|---|
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Percentage of participants that chose a drink high in added sugars in online store task
時間枠：through study completion, an average of 15 minutes
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Percentage of participants that chose a drink high in added sugars (>=20%DV) in online store task
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through study completion, an average of 15 minutes
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Percentage of participants that chose each drink category in online store task
時間枠：through study completion, an average of 15 minutes
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Percentage of participants that chose each drink category (e.g., 100% juice, fruit drinks) in online store task
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through study completion, an average of 15 minutes
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Fruit drink perceptions: likelihood to purchase for child, how healthy for child, how appealing to child, disease risk perceptions for child
時間枠：through study completion, an average of 15 minutes
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Fruit drink perceptions: likelihood to purchase for child, how healthy for child, how appealing to child, disease risk perceptions for child
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through study completion, an average of 15 minutes
|
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Knowledge of juice and added sugar content in beverage
時間枠：through study completion, an average of 15 minutes
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Knowledge of % juice and added sugar content (categorical and continuous in grams) in beverage
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through study completion, an average of 15 minutes
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協力者と研究者
捜査官
- 主任研究者：Eric Rimm, ScD、Harvard School of Public Health (HSPH)
出版物と役立つリンク
研究記録日
主要日程の研究
研究開始 (実際)
一次修了 (実際)
研究の完了 (実際)
試験登録日
最初に提出
QC基準を満たした最初の提出物
最初の投稿 (実際)
学習記録の更新
投稿された最後の更新 (実際)
QC基準を満たした最後の更新が送信されました
最終確認日
詳しくは
本研究に関する用語
その他の研究ID番号
- 76336
個々の参加者データ (IPD) の計画
個々の参加者データ (IPD) を共有する予定はありますか?
医薬品およびデバイス情報、研究文書
米国FDA規制医薬品の研究
米国FDA規制機器製品の研究
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