Front-of-package Marketing on Fruit Drinks: Online RCT
Testing the Impact of Front-of-package Claims, Imagery, Nutrition Disclosures, and Added Sugar Warning Labels on Fruit Drinks in an Online Store: A Randomized Controlled Trial
Panoramica dello studio
Stato
Intervento / Trattamento
Descrizione dettagliata
Fruit drinks are widely consumed by 0-5-year-olds. Parents purchase these drinks for their children in part due to misperceptions that they are healthful, which may be driven by front-of-package (FOP) marketing. The FDA is considering changes to FOP marketing regulations but lacks data on how label elements influence consumer behavior. Our study will test the independent and combined effects of FOP claims, imagery, nutrition disclosures, and added sugar warning labels on parents' purchases and perceptions of beverages for their children.
We will conduct an online randomized controlled trial with 5,000 racially/ethnically diverse primary caregivers of children aged 0-5 years. Participants will choose a beverage for their child in an online store and rate health perceptions of different fruit drinks. Participants will be randomized to see high-added-sugar beverages (>20% DV added sugar/serving) with 1 of 7 FOP label conditions: 1) vitamin C claim and fruit imagery (control); 2) imagery only; 3) claim only; 4) no claim or imagery; 5) claim, imagery, and % juice disclosure; 6) claim, imagery, and added sugar warning; or 7) claim, imagery, and added sugar warning w/teaspoons of added sugar.
Primary outcomes will include total calories and added sugar (grams) from chosen online store beverages. Secondary outcomes will include health perceptions and knowledge of added sugar and % juice content in low- and high-added-sugar fruit drinks.
This research will inform federal regulation to correct health misperceptions of sugary drinks.
Tipo di studio
Iscrizione (Effettivo)
Fase
- Non applicabile
Contatti e Sedi
Luoghi di studio
-
-
Massachusetts
-
Boston, Massachusetts, Stati Uniti, 02115
- Online Recruitment, run via Harvard T.H. Chan School of Public Health
-
-
Criteri di partecipazione
Criteri di ammissibilità
Età idonea allo studio
Accetta volontari sani
Sessi ammissibili allo studio
Descrizione
Inclusion Criteria:
- Primary caregiver of a child 0-5 years old
- >= 18 years old
- U.S. citizen
Exclusion Criteria:
- Participants who complete the survey in less than 1/3 of the median completion time
- Observations from duplicate IP addresses (keep first observation that is unique)
- Participants who answer data integrity check incorrectly
Piano di studio
Come è strutturato lo studio?
Dettagli di progettazione
- Scopo principale: Prevenzione
- Assegnazione: Randomizzato
- Modello interventistico: Assegnazione parallela
- Mascheramento: Separare
Armi e interventi
Gruppo di partecipanti / Arm |
Intervento / Trattamento |
|---|---|
|
Sperimentale: claim and imagery
control condition (status quo) showing a front-of-package (FOP) vitamin C claim and fruit imagery on all fruit-flavored drinks.
|
testing front-of-package changes to claims, imagery, disclosures, and added sugar warning labels on fruit-flavored drinks
|
|
Sperimentale: imagery only
FOP fruit imagery on all fruit-flavored drinks, no vitamin C claim on drinks high in added sugars (>=20 %DV)
|
testing front-of-package changes to claims, imagery, disclosures, and added sugar warning labels on fruit-flavored drinks
|
|
Sperimentale: claim only
FOP vitamin C claim on all fruit-flavored drinks, no fruit imagery on drinks high in added sugars
|
testing front-of-package changes to claims, imagery, disclosures, and added sugar warning labels on fruit-flavored drinks
|
|
Sperimentale: no claim or imagery
No FOP vitamin C claim or fruit imagery on drinks high in added sugars
|
testing front-of-package changes to claims, imagery, disclosures, and added sugar warning labels on fruit-flavored drinks
|
|
Sperimentale: claim, imagery, and % juice disclosure
FOP fruit imagery, vitamin C claim, and % juice disclosure on all fruit-flavored drinks
|
testing front-of-package changes to claims, imagery, disclosures, and added sugar warning labels on fruit-flavored drinks
|
|
Sperimentale: claim, imagery, and added sugar warning
FOP fruit imagery and vitamin C claim on all fruit-flavored drinks; added sugar warning on drinks high in added sugar
|
testing front-of-package changes to claims, imagery, disclosures, and added sugar warning labels on fruit-flavored drinks
|
|
Sperimentale: claim, imagery, and added sugar warning with teaspoons of added sugar disclosure
FOP fruit imagery and vitamin C claim on all fruit-flavored drinks; added sugar warning with teaspoons of added sugar disclosure on drinks high in added sugar
|
testing front-of-package changes to claims, imagery, disclosures, and added sugar warning labels on fruit-flavored drinks
|
Cosa sta misurando lo studio?
Misure di risultato primarie
Misura del risultato |
Misura Descrizione |
Lasso di tempo |
|---|---|---|
|
Calories in beverage chosen in online store task
Lasso di tempo: through study completion, an average of 15 minutes
|
Calories in beverage chosen in online store task
|
through study completion, an average of 15 minutes
|
|
Added sugar content (grams) of beverage chosen in online store task
Lasso di tempo: through study completion, an average of 15 minutes
|
Added sugar content (grams) of beverage chosen in online store task
|
through study completion, an average of 15 minutes
|
Misure di risultato secondarie
Misura del risultato |
Misura Descrizione |
Lasso di tempo |
|---|---|---|
|
Percentage of participants that chose a drink high in added sugars in online store task
Lasso di tempo: through study completion, an average of 15 minutes
|
Percentage of participants that chose a drink high in added sugars (>=20%DV) in online store task
|
through study completion, an average of 15 minutes
|
|
Percentage of participants that chose each drink category in online store task
Lasso di tempo: through study completion, an average of 15 minutes
|
Percentage of participants that chose each drink category (e.g., 100% juice, fruit drinks) in online store task
|
through study completion, an average of 15 minutes
|
|
Fruit drink perceptions: likelihood to purchase for child, how healthy for child, how appealing to child, disease risk perceptions for child
Lasso di tempo: through study completion, an average of 15 minutes
|
Fruit drink perceptions: likelihood to purchase for child, how healthy for child, how appealing to child, disease risk perceptions for child
|
through study completion, an average of 15 minutes
|
|
Knowledge of juice and added sugar content in beverage
Lasso di tempo: through study completion, an average of 15 minutes
|
Knowledge of % juice and added sugar content (categorical and continuous in grams) in beverage
|
through study completion, an average of 15 minutes
|
Collaboratori e investigatori
Collaboratori
Investigatori
- Investigatore principale: Eric Rimm, ScD, Harvard School of Public Health (HSPH)
Pubblicazioni e link utili
Studiare le date dei record
Studia le date principali
Inizio studio (Effettivo)
Completamento primario (Effettivo)
Completamento dello studio (Effettivo)
Date di iscrizione allo studio
Primo inviato
Primo inviato che soddisfa i criteri di controllo qualità
Primo Inserito (Effettivo)
Aggiornamenti dei record di studio
Ultimo aggiornamento pubblicato (Effettivo)
Ultimo aggiornamento inviato che soddisfa i criteri QC
Ultimo verificato
Maggiori informazioni
Termini relativi a questo studio
Altri numeri di identificazione dello studio
- 76336
Piano per i dati dei singoli partecipanti (IPD)
Hai intenzione di condividere i dati dei singoli partecipanti (IPD)?
Informazioni su farmaci e dispositivi, documenti di studio
Studia un prodotto farmaceutico regolamentato dalla FDA degli Stati Uniti
Studia un dispositivo regolamentato dalla FDA degli Stati Uniti
Queste informazioni sono state recuperate direttamente dal sito web clinicaltrials.gov senza alcuna modifica. In caso di richieste di modifica, rimozione o aggiornamento dei dettagli dello studio, contattare register@clinicaltrials.gov. Non appena verrà implementata una modifica su clinicaltrials.gov, questa verrà aggiornata automaticamente anche sul nostro sito web .