The Development of a Social Networking-Based Relatedness Intervention Among Young, First-Time Blood Donors: Pilot Study

Victoria Frye, Louisa Duffy, Janis L France, Debra A Kessler, Mark Rebosa, Beth H Shaz, Bruce W Carlson, Christopher R France, Victoria Frye, Louisa Duffy, Janis L France, Debra A Kessler, Mark Rebosa, Beth H Shaz, Bruce W Carlson, Christopher R France

Abstract

Background: Increasing repeat blood donation behavior is a critical public health goal. According to self-determination theory, the process of developing internal motivation to give blood and an associated self-identity as a blood donor may be promoted by feelings of “relatedness” or a connection to other donors, which may be enhanced through social relations and interactions.

Objective: The purpose of this report it to describe the development and pilot testing of a social networking-based (Facebook) intervention condition designed to increase feelings of relatedness via virtual social interaction and support.

Methods: To develop the intervention condition content, images, text, polls, and video content were assembled. Ohio University college students (N=127) rated the content (82 images/text) presented by computer in random order using a scale of one to five on various dimensions of relatedness. Mean ratings were calculated and analyses of variance were conducted to assess associations among the dimensions. Based on these results, the relatedness intervention was adapted and evaluated for feasibility, acceptability, and preliminary efficacy among 24 first-time donors, aged 18 to 24 years, in a 30-day pilot trial. Paired t-tests were conducted to examine change over time in relatedness and connectedness.

Results: The intervention condition that was developed was acceptable and feasible. Results of the uncontrolled, preintervention, and postintervention evaluation revealed that feelings of individual-level relatedness increased significantly after the intervention.

Conclusions: By promoting first-time blood donor relatedness, our goal is to enhance internal motivation for donating and the integration of the blood donor identity, thus increasing the likelihood of future repeat donation.

Trial registration: ClinicalTrials.gov NCT02717338; https://ichgcp.net/clinical-trials-registry/NCT02717338 (Archived by WebCite at http://www.webcitation.org/6ymHRBCwu)

Keywords: blood donation; social media intervention; donor identity; internal motivation.

Conflict of interest statement

None declared.

©Victoria Frye, Louisa Duffy, Janis L France, Debra A Kessler, Mark Rebosa, Beth H Shaz, Bruce W Carlson, Christopher R. France. Originally published in JMIR Public Health and Surveillance (http://publichealth.jmir.org), 26.04.2018.

Figures

Figure 1
Figure 1
Ratings of images by “like” quartile (N=127).
Figure 2
Figure 2
Top five most "liked" images, Facebook relatedness content evauation (N=127).
Figure 3
Figure 3
Next five most "liked" images, Facebook relatedness content evauation (N=127).

References

    1. Whitaker B, Henry R. Department of Health and Human Services. Washington, DC: 2013. [2018-04-11]. The 2011 national blood collection and utilization survey report .
    1. Gillespie TW, Hillyer CD. Blood donors and factors impacting the blood donation decision. Transfus Med Rev. 2002 Apr;16(2):115–30. doi: 10.1053/tmrv.2002.31461.
    1. Schreiber GB, Sanchez AM, Glynn SA, Wright DJ, Retrovirus Epidemiology Donor Study Increasing blood availability by changing donation patterns. Transfusion. 2003 May;43(5):591–7.
    1. Zuck TF, Thomson RA, Schreiber GB, Gilcher RO, Kleinman SH, Murphy EL, Ownby HE, Williams AE, Busch MP, Smith JW. The Retrovirus Epidemiology Donor Study (REDS): rationale and methods. Transfusion. 1995;35(11):944–51.
    1. Murphy EL, Shaz B, Hillyer CD, Carey P, Custer BS, Hirschler N, Fang J, Schreiber GB, NHLBI Retrovirus Epidemiology in Blood Donors Study-II (REDS-II) Minority and foreign-born representation among US blood donors: demographics and donation frequency for 2006. Transfusion. 2009 Oct;49(10):2221–8. doi: 10.1111/j.1537-2995.2009.02271.x.
    1. Shaz BH, James AB, Hillyer KL, Schreiber GB, Hillyer CD. Demographic patterns of blood donors and donations in a large metropolitan area. J Natl Med Assoc. 2011 Apr;103(4):351–7.
    1. Sanchez AM, Ameti DI, Schreiber GB, Thomson RA, Lo A, Bethel J, Williams AE, Retrovirus Epidemiology Donor Study The potential impact of incentives on future blood donation behavior. Transfusion. 2001 Feb;41(2):172–8.
    1. France J, France C, Himawan L. A path analysis of intention to redonate among experienced blood donors: an extension of the theory of planned behavior. Transfusion. 2007 Jun;47(6):1006–13. doi: 10.1111/j.1537-2995.2007.01236.x.
    1. France JL, France CR, Himawan LK. Re-donation intentions among experienced blood donors: does gender make a difference? Transfus Apher Sci. 2008 Apr;38(2):159–66. doi: 10.1016/j.transci.2008.01.001.
    1. Fernández Montoya A, de Dios Luna del Castillo J, López Berrio A, Rodríguez Fernández A. [Attitudes, beliefs, and motivations in blood donors and non-donors] Sangre (Barc) 1996 Dec;41(6):427–40.
    1. Moore R. Promoting blood donation: a study of the social profile, attitudes, motivation and experience of donors. Transfus Med. 1991 Dec;1(4):201–7.
    1. Steele WR, Schreiber GB, Guiltinan A, Nass C, Glynn SA, Wright DJ, Kessler D, Schlumpf KS, Tu Y, Smith JW, Garratty G, Retrovirus Epidemiology Donor Study The role of altruistic behavior, empathetic concern, and social responsibility motivation in blood donation behavior. Transfusion. 2008 Jan;48(1):43–54. doi: 10.1111/j.1537-2995.2007.01481.x.
    1. Sojka BN, Sojka P. The blood donation experience: self-reported motives and obstacles for donating blood. Vox Sang. 2008 Jan;94(1):56–63. doi: 10.1111/j.1423-0410.2007.00990.x.
    1. Giles M, McClenahan C, Cairns E, Mallet J. An application of the theory of planned behaviour to blood donation: the importance of self-efficacy. Health Educ Res. 2004 Aug;19(4):380–91. doi: 10.1093/her/cyg063.
    1. Schreiber GB, Sharma UK, Wright DJ, Glynn SA, Ownby HE, Tu Y, Garratty G, Piliavin J, Zuck T, Gilcher R, Retrovirus Epidemiology Donor Study First year donation patterns predict long-term commitment for first-time donors. Vox Sang. 2005 Feb;88(2):114–21. doi: 10.1111/j.1423-0410.2005.00593.x.
    1. Godin G, Conner M, Sheeran P, Bélanger-Gravel A, Germain M. Determinants of repeated blood donation among new and experienced blood donors. Transfusion. 2007 Sep;47(9):1607–15. doi: 10.1111/j.1537-2995.2007.01331.x.
    1. Fernández-Montoya A, López-Berrio A, Luna del Castillo JD. How some attitudes, beliefs and motivations of Spanish blood donors evolve over time. Vox Sang. 1998;74(3):140–7.
    1. Charng H, Piliavin J, Callero P. Role identity and reasoned action in the prediction of repeated behavior. Soc Psychol Q. 1988 Dec;51(4):303–17. doi: 10.2307/2786758.
    1. Stryker S. Identity salience and role performance: the relevance of symbolic interaction theory for family research. ‎J Marriage Fam. 1968 Nov;30(4):558–64. doi: 10.2307/349494.
    1. Turner RH. The role and the person. Am J Sociol. 1978 Jul;84(1):1–23. doi: 10.1086/226738.
    1. Tajfel H. Differentiation Between Social Groups: Studies in the Social Psychology of Intergroup Relations. London: Academic Press; 1978. p. A.
    1. Stets J, Burke P. Identity theory and social identity theory. Soc Psychol Q. 2000 Sep;63(3):224–37. doi: 10.2307/2695870.
    1. Deci E, Ryan R. The “what” and “why” of goal pursuits: human needs and the self-determination of behavior. Psychol Inq. 2000 Oct;11(4):227–268. doi: 10.1207/S15327965PLI1104_01.
    1. France CR, France JL, Carlson BW, Frye V, Duffy L, Kessler DA, Rebosa M, Shaz BH. Applying self-determination theory to the blood donation context: the blood donor competence, autonomy, and relatedness enhancement (Blood Donor CARE) trial. Contemp Clin Trials. 2017 Dec;53:44–51. doi: 10.1016/j.cct.2016.12.010.
    1. Facebook. 2017. Aug 17, [2018-04-11]. What are the privacy settings for groups? .
    1. Furrer C, Skinner E. Sense of relatedness as a factor in children's academic engagement and performance. ‎J Educ Psychol. 2003;95(1):148–162. doi: 10.1037/0022-0663.95.1.148.
    1. Sheldon K, Hilpert J. The balanced measure of psychological needs (BMPN) scale: an alternative domain general measure of need satisfaction. Motiv Emot. 2012 Mar 3;36(4):439–451. doi: 10.1007/s11031-012-9279-4.
    1. Vlachopoulos S, Michailidou S. Development and initial validation of a measure of autonomy, competence, and relatedness in exercise: the Basic Psychological Needs in Exercise Scale. Meas Phys Educ Exerc Sci. 2006 Sep;10(3):179–201. doi: 10.1207/s15327841mpee1003_4.
    1. Grieve R, Indian M, Witteveen K, Anne Tolan G, Marrington J. Face-to-face or Facebook: can social connectedness be derived online? Comput Human Behav. 2013 May;29(3):604–609. doi: 10.1016/j.chb.2012.11.017.
    1. Ryan RM, Deci EL. Self-determination theory and the facilitation of intrinsic motivation, social development, and well-being. American Psychologist. 2000 Jan;55(1):68–78. doi: 10.1037/0003-066X.55.1.68.

Source: PubMed

スポンサーと協力者

医学的状態

薬物療法

3
購読する