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Market Development Manager
Pharmaceutical Product Development (PPD)
Waltham, Massachusetts, United States of America
Job Description
Market Development Manager R-01242764
A Day in the life
We are looking for a result driven and innovative Global Market Development Manager to help build and implement marketing strategies and programs for a robust portfolio of single-use consumable solutions supporting a variety of modalities. This is an exciting and evolving market that requires dynamic and adaptable marketing efforts.
The candidate in this role will need to successfully work within a highly matrixed organization to develop global, multi-channel marketing campaigns, and build and manage tactical execution to achieve marketing and revenue targets. This individual should have a strong background in B2B marketing, with demonstrated ability to optimize marketing efforts by channel and funnel stage.
Key Responsibilities
- Collaborate with cross-functional teams to develop and implement global, multi-channel marketing campaigns for single-use bioprocessing technologies.
- Lead the creation and execution of engaging content to generate awareness and drive demand; measure and understand the customer experience through the buyers' journey with emphasis on digital channels.
- Collaborate and ensure alignment of marketing plans among Product Management, Regional Market Development, R&D, Commercial Leaders, and other collaborators.
- Conduct market research and analysis to identify customer needs, market trends, and competitive landscape, and use this information to define marketing strategies.
- Work closely with product management to ensure product positioning, messaging, and value propositions are aligned with customer needs.
- Partner with digital marketing colleagues to implement and optimize performance across digital channels.
- Ensure ongoing collaboration and alignment with regional counterparts as well as other cell therapy businesses and initiatives within the company.
- Track and analyze marketing campaign performance, provide insights, and recommend improvements to enhance marketing effectiveness and return on investment.
- Stay abreast of bioprocessing industry trends, emerging technologies, and competitive landscape.
- May perform other related duties as required and/or assigned.
Qualifications
- Bachelor's degree in marketing, business administration, life sciences, or a related field.
- At least 5+ years of marketing experience in developing marketing campaigns for the biopharma/biotech market segment
- Demonstrated experience in marketing strategy development and execution.
- Ability to work effectively in a matrixed organization.
- Results-oriented mindset, with a track record of achieving or exceeding targets.
- Ability to adapt to a fast-paced and evolving market.
- Strong organizational skills and ability to run multiple projects simultaneously.
- Exceptional verbal/written communication skills.
- B2B and life science/biopharma experience required.
- Ability to travel up to 10% of the time
Job posted: 2024-04-18