Exploring the Potential Campus-Level Impact of Online Universal Sexual Assault Prevention Education

Daniel Zapp, Robert Buelow, Lauren Soutiea, Alan Berkowitz, William DeJong, Daniel Zapp, Robert Buelow, Lauren Soutiea, Alan Berkowitz, William DeJong

Abstract

Campus sexual assault is a long-standing challenge and continues to be a severe problem for American higher education. The present study examines the short-term impact of a widely utilized sexual violence prevention course for matriculating college students as a population-level prevention approach. The course focuses on correcting misperceptions of normative behavior, increasing students' likelihood to intervene in disconcerting situations, and encouraging empathy and support for victims. Participants were 167,424 first-year college students from 80 four-year institutions who completed preintervention and postintervention surveys to assess changes in composite factor scores derived from 20 attitudinal, self-efficacy, and behavioral intention items. Employing the composite factor scores as dependent variables, individual ANOVAs were run for each of the institutions to test whether there were significant increases in mean factor scores. High percentages of institutions saw statistically significant increases (p < .05) in self-reported ability and intention to intervene to prevent sexual assault and relationship violence (98%), empathy and support for victims (84%), and corrected perceptions of social norms (75%). Fewer schools saw significant reductions in endorsement of sexual assault myths (34%). These findings suggest that when implemented as a population-level intervention for all first-year college students, the prevention course can foster accurate perceptions of positive social norms, increase empathy and support for victims, and increase students' stated ability and intention to intervene.

Keywords: bystander intervention; online intervention; sexual assault; social norms.

Conflict of interest statement

Declaration of Conflicting Interests: The author(s) declared no potential conflicts of interest with respect to the research, authorship, and/or publication of this article.

References

    1. Banyard V. L., Eckstein R. P., Moynihan M. M. (2009). Sexual violence prevention the role of stages of change. Journal of Interpersonal Violence, 25, 111-135.
    1. Banyard V. L., Moynihan M. M., Plante E. G. (2007). Sexual violence prevention through bystander education: An experimental evaluation. Journal of Community Psychology, 35, 463-481.
    1. Berkowitz A. D. (2005). An overview of the social norms approach. In Lederman L.C., Stewart L.P. (Eds.), Changing the culture of college drinking: A socially situated health communication campaign (pp. 193-214).Cresskill, NJ: Hampton Press.
    1. Berkowitz A. D. (2010). Fostering healthy norms to prevent violence and abuse: The social norms approach. In Kaufman K. (Ed.), The prevention of sexual violence: A practitioner’s sourcebook (pp. 147-171). Holyoke, MA: NEARI Press.
    1. Berkowitz A. D. (2013). A grassroots guide to fostering healthy norms to reduce violence in our communities: A social norms toolkit. New Jersey Coalition Against Sexual Assault. Available from
    1. Berkowitz A. D. (2016). Integrating social norms approach and bystander intervention in sexual assault and AOD prevention. Available from
    1. Brener N. D., Collins J. L., Kann L., Warren C. W., Williams B. I. (1995). Reliability of the youth risk behavior survey questionnaire. American Journal of Epidemiology, 141, 575-580.
    1. Brener N. D., Kann L., McManus T., Kinchen S. A., Sundberg E. C., Ross J. G. (2002). Reliability of the 1999 youth risk behavior survey questionnaire. Journal of Adolescent Health, 31, 336-342.
    1. Coker A. L., Bush H. M., Fisher B. S., Swan S. C., Williams C. M., Clear E. R., DeGue S. (2016). Multi-college bystander intervention evaluation for violence prevention. American Journal of Preventive Medicine, 50, 295-302.
    1. Coker A. L., Fisher B. S., Bush H. M., Swan S. C., Williams C. M., Clear E. R., DeGue S. (2015). Evaluation of the Green Dot bystander intervention to reduce interpersonal violence among college students across three campuses. Violence Against Women, 21, 1507-1527.
    1. Dardis C. M., Murphy M. J., Bill A. C., Gidycz C. A. (2016). An investigation of the tenets of social norms theory as they relate to sexually aggressive attitudes and sexual assault perpetration: A comparison of men and their friends. Psychology of Violence, 6, 163-171.
    1. DeGue S., Valle L. A., Holt M. K., Massetti G. M., Matjasko J. L., Tharp A. T. (2014). A systematic review of primary prevention strategies for sexual violence perpetration. Aggression and Violent Behavior, 19, 346-362.
    1. DeJong W. (2008). Methods for assessing college student use of alcohol and other drugs. Washington, DC: Office of Safe and Drug-Free Schools, U.S. Department of Education.
    1. Dockterman E. (2017, January 16). Politician arrested for pinching woman’s genitals “said he no longer had to be politically correct.” Time. Retrieved from
    1. Dowdall G. W., Wechsler H. (2002). Studying college alcohol use: Widening the lens, sharpening the focus. Journal of Studies on Alcohol, 14(Suppl.), 14-22.
    1. Elliott S. R. A., Pick L. H. (2015). Sexual assault experienced by deaf female undergraduates: Prevalence and characteristics. Violence and Victims, 30, 948-959.
    1. Eyssel F., Bohner G., Siebler F. (2006). Perceived rape myth acceptance of others predicts rape proclivity: Social norm or judgmental anchoring? Swiss Journal of Psychology, 65, 93-99.
    1. Gidycz C. A., Orchowski L. M., Berkowitz A. D. (2011). Preventing sexual aggression among college men: An evaluation of a social norms and bystander intervention program. Violence Against Women, 17, 720-742.
    1. Hoffman L. (2016). Sexual assault prevention on U.S. college campuses: A national scan. California Coalition Against Sexual Assault. Retrieved from
    1. Hustad J. T., Barnett N. P., Borsari B., Jackson K. M. (2010). Web-based alcohol prevention for incoming college students: A randomized controlled trial. Addictive Behaviors, 35, 183-189.
    1. Johnson L. M., Matthews T. L., Napper S. L. (2016). Sexual orientation and sexual assault victimization among US college students. The Social Science Journal, 53, 174-183.
    1. Koss M. P., Abbey A., Campbell R., Cook S., Norris J., Testa M., . . . White J. (2007). Revising the SES: A collaborative process to improve assessment of sexual aggression and victimization. Psychology of Women Quarterly, 31, 357-370.
    1. Kraft P. W., Lodge M., Taber C. S. (2015). Why people “don’t trust the evidence” motivated reasoning and scientific beliefs. The ANNALS of the American Academy of Political and Social Science, 658, 121-133.
    1. Krebs C. P., Lindquist C. H., Warner T. D., Fisher B. S., Martin S. L. (2008). The Campus Sexual Assault (CSA) Study. Washington, DC: U.S. Department of Justice.
    1. Langhinrichsen-Rohling J., Selwyn C., Rohling M. L. (2012). Rates of bidirectional versus unidirectional intimate partner violence across samples, sexual orientations, and race/ethnicities: A comprehensive review. Partner Abuse, 3, 199-230.
    1. Latané B., Darley J. M. (1989). The unresponsive bystander: Why doesn’t he help? Englewood Cliffs, NJ: Prentice Hall.
    1. Lonsway K. A., Banyard V. L., Berkowitz A. D., Gidycz C. A., Katz J. T., Ross M. P., . . . Edwards D. (2009). Rape prevention and risk reduction: Review of the research literature for practitioners. Harrisburg, PA: VAWnet.
    1. Lovecchio C. P., Wyatt T. M., DeJong W. (2010). Reductions in drinking and alcohol-related harms reported by first-year college students taking an online alcohol education course: A randomized trial. Journal of Health Communication, 15, 805-819.
    1. Mangan K. (2015, February 27). Senate’s revamped sexual-assault bill puts more pressure on colleges. The Chronicle of Higher Education. Retrieved from
    1. McMahon S., Farmer G. L. (2011). An updated measure for assessing subtle rape myths. Social Work Research, 35, 71-81.
    1. National Center for Education Statistics, U.S. Department of Education. (2016). Table 302.62: Percentage of 18- to 24-year-olds enrolled in degree-granting postsecondary institutions and percentage of distribution of those enrolled, by sex, race/ethnicity, and selected racial/ethnic subgroups: 2010 and 2015. In U.S. Department of Education, National Center for Education Statistics (Ed.), Digest of Education Statistics (2016 ed.). Retrieved from .
    1. Neighbors C., Lee C. M., Lewis M. A., Fossos N., Larimer M. E. (2007). Are social norms the best predictor of outcomes among heavy-drinking college students? Journal of Studies on Alcohol and Drugs, 68, 556-565.
    1. Osborne A., Sherry E., Nicholson M. (2016). Celebrity, scandal and the male athlete: A sport media analysis. European Sport Management Quarterly, 16, 255-273.
    1. Paschall M. J., Antin T., Ringwalt C. L., Saltz R. F. (2011. a). Effects of AlcoholEdu for college on alcohol-related problems among freshmen: A randomized multicampus trial. Journal of Studies on Alcohol and Drugs, 72, 642-650.
    1. Paschall M. J., Antin T., Ringwalt C. L., Saltz R. F. (2011. b). Evaluation of an Internet-based alcohol misuse prevention course for college freshmen: Findings of a randomized multi-campus trial. American Journal of Preventive Medicine, 41, 300-308.
    1. Payne D. L., Lonsway K. A., Fitzgerald L. F. (1999). Rape myth acceptance: Exploration of its structure and its measurement using the Illinois Rape Myth Acceptance Scale. Journal of Research in Personality, 33, 27-68.
    1. Perkins H. (2003). The social norms approach to preventing school and college age substance abuse: A handbook for educators, counselors, and clinicians. San Francisco, CA: Jossey-Bass.
    1. Ross L., Greene D., House P. (1977). The “false consensus effect”: An egocentric bias in social perception and attribution processes. Journal of Experimental Social Psychology, 13, 279-301.
    1. Salazar L. F., Vivolo-Kantor A., Hardin J., Berkowitz A. (2014). A web-based sexual violence bystander intervention for male college students: Randomized controlled trial. Journal of Medical Internet Research, 16(9), e203.
    1. Schroeder D. A., Penner L. A., Dovidio J. F., Piliavin J. A. (1995). The psychology of helping and altruism: Problems and puzzles. New York, NY: McGraw-Hill.
    1. Smith S. G., Basile K. C., Gilbert L. K., Merrick M. T., Patel N., Walling M., Jain A. (2017). National Intimate Partner and Sexual Violence Survey (NISVS): 2010-2012 state report. Atlanta, GA: National Center for Injury Prevention and Control, Centers for Disease Control and Prevention.
    1. Terán L., Emmers-Sommer T. M. (2018). “The destruction of a legacy”: Agenda Setting and the Bill Cosby sexual assault allegations. Sexuality & Culture, 22, 63-89.
    1. Toch H., Klofas J. (1984). Pluralistic ignorance, revisited. Progress in Applied Social Psychology, 2, 129-159.
    1. Wasco S. (2015). Social norms marketing project: Project end evaluation report. Pittsburgh, PA: Pittsburgh Action Against Rape.
    1. Wyatt T. M., DeJong W., Dixon E. (2013). Population-level administration of AlcoholEdu for College: An ARIMA time-series analysis. Journal of Health Communication, 18, 898-912.
    1. Zimmerman E. (2016, June 22). Campus sexual assault: A timeline of major events. The New York Times. Retrieved from

Source: PubMed

3
구독하다