IPAC Jnr SEM Specialist

About Company:

Thermo Fisher Scientific Inc. is the world leader in serving science, with revenues of more than $25 billion and approximately 75,000 employees globally. Our Mission is to enable our customers to make the world healthier, cleaner and safer. We help our customers accelerate life sciences research, solve complex analytical challenges, improve patient diagnostics, deliver medicines to market and increase laboratory productivity.

Through our world-class brands – Thermo Scientific, Applied Biosystems, Invitrogen, Fisher Scientific and Unity Lab Services – we offer an unmatched combination of innovative technologies, purchasing convenience and comprehensive services.

How will you make an impact?

At Thermo Fisher Scientific, we strive to deliver best-in-class customer experience and industry results. We have won several industry awards for web marketing and are looking for hard-working digital marketers to join our team.

The IPAC Jnr SEM Specialist has experience in automated paid search using scripts, dynamic search, and has a broad understanding of other related digital marketing channels. The individual will be passionate about digital marketing and is determined to continuously improve results as well as our customers’ digital experience. They will be eager to learn each country go to market strategy & implement priority focus campaigns through the SEM channel.

To be successful in this role, the you are comfortable working in a highly matrix environment in a global organization, collaborating with large teams across the IPAC region & aligning with our global SEM team in North America.

The IPAC Jnr SEM Specialist is eager to learn the nuisances of each country in the region, bioscience products and customers purchasing behaviors. Make a difference in the world through innovative and analytical campaign optimization which will have an impact across the life sciences landscape. This is an opportunity to work on multi-language results in a collaborative and strong digital marketing team using industry leading platforms.

High Level Role Responsibilities

• Keyword quality testing, ad copy & AB testing
• Competitive analysis
• Collaborate with other digital team members to optimize, implement and measure integrated digital marketing campaigns, aligned with business partner goals and KPIs.
• Contribute new ideas to the team, share and collaborate ideas with other like-minded people to create a best-in-class digital marketing strategy.
• Stay up to date with the digital marketing industry and trends.

Experience

• Bachelor’s Degree or similar or other related work experience preferred
• 4+ years experience in B2C or B2B customer focused digital marketing, advertising, or eCommerce.
• Experience in paid search using scripts, automation & dynamic search ads
• Additional experience with other digital channels like programmatic display, SEO, email or social is preferred
• Understanding of SEM using Google, Yahoo, Naver, Bing Ads or other paid search engines.
• Advanced experience with bid management platforms (e.g. Adobe Media Optimizer, Kenshoo, Marin or DoubleClick).
• Proven track record of creating, optimizing and reinventing campaigns to constantly improve results.
• Strong Excel skills, ability to manage and update campaigns via bulk upload process.
• Experience with analytics tools (e.g. PowerBI, Adobe Analytics).
• Occasional travel within the region, 10-15%

Knowledge, Skills, Abilities

• Excellent communication skills and ability to present to business partners on a regular basis.
• Strong time management, organizational, planning and prioritization skills.
• Strong collaboration skills
• Analytical and data-driven approach

This position has not been approved for Relocation Assistance.

At Thermo Fisher Scientific, each one of our 70,000 extraordinary minds has a unique story to tell. Join us and contribute to our singular mission—enabling our customers to make the world healthier, cleaner and safer.

Thermo Fisher Scientific is an EEO/Affirmative Action Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other legally protected status.