Evaluation of Marketing Interventions in Colombia

Evaluation Of The Effect Of Marketing Interventions For Women On Economic Empowerment And Risk Of Intimate Partner Violence In Colombia

The proposed project seeks to implement a cluster-randomized controlled trial (RCT) to measure the impact of increasing women´s incomes and providing gender equality trainings on women´s empowerment and risk of intimate partner violence (IPV) in Colombia. This project will be the first in Latin America to evaluate rigorously the impact of a marketing intervention, alone and combined with IPV prevention training. The knowledge generated from this evaluation has the potential to identify the most effective solutions to empower women, as well as to drive transformative change in current approaches to reduce IPV and promote gender equality in highly vulnerable populations in Colombia, and worldwide.

Study Overview

• Status: Completed
• Conditions: Intimate Partner Violence; Gender Based Violence
• Intervention / Treatment: Other: Smallholder Marketing; Other: Intimate Partner Violence (IPV) Prevention Training

Detailed Description

The proposed project seeks to implement a cluster-randomized controlled trial (RCT) to measure the impact of increasing women´s incomes and providing gender equality trainings on women´s empowerment and risk of intimate partner violence (IPV) in Colombia. This project will be the first in Latin America to evaluate rigorously the impact of a marketing intervention, alone and combined with IPV prevention training. The knowledge generated from this evaluation has the potential to identify the most effective solutions to empower women, as well as to drive transformative change in current approaches to reduce IPV and promote gender equality in highly vulnerable populations in Colombia, and worldwide.

The goal of the project is to estimate the impact of generating livelihood opportunities and providing gender-based violence (GBV) training to reduce IPV among women in Colombia. This will generate much needed evidence on the most effective approach to empower women smallholder farmers and reduce their exposure to IPV. Investigators will conduct a cluster randomized controlled trial targeting approximately 100 smallholder farmers' associations and approximately 2700 women. Results will inform and strengthen future programming of humanitarian assistance and can be replicated in humanitarian interventions in other parts of the world.

The experimental operational research will compare two programmatic modalities and their impact on women's risk of exposure to IPV, against a comparison group where no intervention takes place. The modalities will include: (1) providing a stable income for women, and (2) providing a stable income and IPV trainings to women. The evaluation will take place in five departments: Cauca, Valle de Cauca, Meta, Caquetá, and Nariño.

• Study Type: Interventional
• Enrollment (Actual): 1882
• Phase: Not Applicable

Contacts and Locations

Study Locations

• Colombia
  • Bogotá
    • Aurora, Bogotá, Colombia
      • World Food Programme Colombia

Participation Criteria

Eligibility Criteria

• Ages Eligible for Study: 18 years to 60 years (Adult)
• Accepts Healthy Volunteers: No
• Genders Eligible for Study: All

Description

Inclusion Criteria:

• Women currently married or living together with a man as if married
• Males or females who are active within the farmer's association are eligible to participate

Exclusion Criteria:

• Women who have a husband/partner who is living elsewhere permanently

Study Plan

How is the study designed?

Design Details

• Primary Purpose: Other
• Allocation: Randomized
• Interventional Model: Parallel Assignment
• Masking: None (Open Label)

Number of Arms

3

Arms and Interventions

Participant Group / Arm	Intervention / Treatment
Experimental: Treatment Group 1; Farmers associations, including men and women, will be randomized to receive the smallholder marketing intervention.	Other: Smallholder Marketing; The smallholder marketing intervention involves product purchasing (e.g., bananas, beans, goats, eggs) from smallholder farmers' associations through WFP's large procurement procedures. WFP is will also provide technical training on topics such as sustainable farming practices, quality control, and business practices.
Experimental: Treatment Group 2; Farmers associations, including men and women, will be randomized to receive the smallholder marketing intervention combined with the intimate partner violence (IPV) prevention training.	Other: Smallholder Marketing; The smallholder marketing intervention involves product purchasing (e.g., bananas, beans, goats, eggs) from smallholder farmers' associations through WFP's large procurement procedures. WFP is will also provide technical training on topics such as sustainable farming practices, quality control, and business practices.; Other: Intimate Partner Violence (IPV) Prevention Training; IPV prevention training involves 24 hours of gender training (gender equality and rights, economic empowerment, gender-based violence prevention), and 8 hours of nutrition and food security training (with a focus on gender).
No Intervention: Comparison Group 3; Women involved with farmers's associations that work independently of World Food Programmes (WFP's) assistance.

What is the study measuring?

Primary Outcome Measures

Outcome Measure	Measure Description	Time Frame
Incidence Physical and/or Sexual IPV	The number of new physical and/or sexual IPV encounters as reported in the study survey.	Post-Baseline (12 Months)
Change in Prevalence of Physical and/or Sexual IPV	The difference in the number of physical or sexual IPV encounters between baseline and post intervention as reported in the study survey.	Baseline, End-Line (12 Months Post Intervention)

Secondary Outcome Measures

Outcome Measure	Measure Description	Time Frame
Incidence Physical IPV	The number of new physical IPV encounters reported.	Post-Baseline (12 Months)
Incidence Sexual IPV	The number of new sexual IPV encounters as reported in the study survey.	Post-Baseline (12 Months)
Incidence Psychological IPV	The number of new physiological IPV encounters as reported in the study survey.	Post-Baseline (12 Months)
Incidence Economic Coercion	The number of new encounters of economic coercion as reported in the study survey.	Post-Baseline (12 Months)
Change in Prevalence of Physical IPV	The difference in the number of physical IPV encounters between baseline and post intervention as reported in the study survey.	Baseline, End-Line (12 Months Post Intervention)
Change in Prevalence of Sexual IPV	The difference in the number of sexual IPV encounters between baseline and post intervention as reported in the study survey.	Baseline, End-Line (12 Months Post Intervention)
Change in Prevalence of Psychological IPV	The difference in the number of psychological IPV encounters between baseline and post intervention as reported in the study survey.	Baseline, End-Line (12 Months Post Intervention)
Change in Prevalence of Economic Coercion	The difference in the number of economic coercion encounters between baseline and post intervention as reported in the study survey.	Baseline, End-Line (12 Months Post Intervention)

Other Outcome Measures

Outcome Measure	Measure Description	Time Frame
Women's Attitudes Towards Gender	General attitudes towards gender will be qualitatively collected via interview from women post intervention.	End-Line (12 Months Post Intervention)
Change in Women's Economic Empowerment	Changes in women's thoughts on economic empowerment will be qualitatively collected via interview.	Baseline, End-Line (12 Months Post Intervention)
Change in Women's Attitudes Towards Gender	Differences in general attitudes towards gender will be qualitatively collected via interview from women from baseline to post intervention.	Baseline, End-Line (12 Months Post Intervention)
Household Food Insecurity	Access to adequate amounts of food for the household will be assessed via interview.	End-Line (12 Months Post Intervention)
Change in Household Food Insecurity	Change in access to adequate amounts of food for the household from baseline to end-line will be assessed via interview.	Baseline, End-Line (12 Months Post Intervention)
Total Personal and Household Income	The total income generated for a household will be collected via interview.	End-Line (12 Months Post Intervention)
Change in Total Personal and Household Income	The difference in the total income generated for a household from baseline to end-line.	Baseline, End-Line (12 Months Post Intervention)

Collaborators and Investigators

• Sponsor: Emory University

Study record dates

Study Major Dates

• Study Start (Actual): April 2, 2016
• Primary Completion (Actual): July 31, 2017
• Study Completion (Actual): July 31, 2017

Study Registration Dates

• First Submitted: July 5, 2017
• First Submitted That Met QC Criteria: July 5, 2017
• First Posted (Actual): July 7, 2017

Study Record Updates

• Last Update Posted (Actual): August 22, 2017
• Last Update Submitted That Met QC Criteria: August 21, 2017
• Last Verified: August 1, 2017

More Information

Terms related to this study

• Other Study ID Numbers: IRB00083606

Drug and device information, study documents

• Studies a U.S. FDA-regulated drug product: No
• Studies a U.S. FDA-regulated device product: No