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Evaluation of Marketing Interventions in Colombia

21. august 2017 oppdatert av: Kathryn Yount, Emory University

Evaluation Of The Effect Of Marketing Interventions For Women On Economic Empowerment And Risk Of Intimate Partner Violence In Colombia

The proposed project seeks to implement a cluster-randomized controlled trial (RCT) to measure the impact of increasing women´s incomes and providing gender equality trainings on women´s empowerment and risk of intimate partner violence (IPV) in Colombia. This project will be the first in Latin America to evaluate rigorously the impact of a marketing intervention, alone and combined with IPV prevention training. The knowledge generated from this evaluation has the potential to identify the most effective solutions to empower women, as well as to drive transformative change in current approaches to reduce IPV and promote gender equality in highly vulnerable populations in Colombia, and worldwide.

Studieoversikt

Detaljert beskrivelse

The proposed project seeks to implement a cluster-randomized controlled trial (RCT) to measure the impact of increasing women´s incomes and providing gender equality trainings on women´s empowerment and risk of intimate partner violence (IPV) in Colombia. This project will be the first in Latin America to evaluate rigorously the impact of a marketing intervention, alone and combined with IPV prevention training. The knowledge generated from this evaluation has the potential to identify the most effective solutions to empower women, as well as to drive transformative change in current approaches to reduce IPV and promote gender equality in highly vulnerable populations in Colombia, and worldwide.

The goal of the project is to estimate the impact of generating livelihood opportunities and providing gender-based violence (GBV) training to reduce IPV among women in Colombia. This will generate much needed evidence on the most effective approach to empower women smallholder farmers and reduce their exposure to IPV. Investigators will conduct a cluster randomized controlled trial targeting approximately 100 smallholder farmers' associations and approximately 2700 women. Results will inform and strengthen future programming of humanitarian assistance and can be replicated in humanitarian interventions in other parts of the world.

The experimental operational research will compare two programmatic modalities and their impact on women's risk of exposure to IPV, against a comparison group where no intervention takes place. The modalities will include: (1) providing a stable income for women, and (2) providing a stable income and IPV trainings to women. The evaluation will take place in five departments: Cauca, Valle de Cauca, Meta, Caquetá, and Nariño.

Studietype

Intervensjonell

Registrering (Faktiske)

1882

Fase

  • Ikke aktuelt

Kontakter og plasseringer

Denne delen inneholder kontaktinformasjon for de som utfører studien, og informasjon om hvor denne studien blir utført.

Studiesteder

    • Bogotá
      • Aurora, Bogotá, Colombia
        • World Food Programme Colombia

Deltakelseskriterier

Forskere ser etter personer som passer til en bestemt beskrivelse, kalt kvalifikasjonskriterier. Noen eksempler på disse kriteriene er en persons generelle helsetilstand eller tidligere behandlinger.

Kvalifikasjonskriterier

Alder som er kvalifisert for studier

18 år til 60 år (Voksen)

Tar imot friske frivillige

Nei

Kjønn som er kvalifisert for studier

Alle

Beskrivelse

Inclusion Criteria:

  • Women currently married or living together with a man as if married
  • Males or females who are active within the farmer's association are eligible to participate

Exclusion Criteria:

  • Women who have a husband/partner who is living elsewhere permanently

Studieplan

Denne delen gir detaljer om studieplanen, inkludert hvordan studien er utformet og hva studien måler.

Hvordan er studiet utformet?

Designdetaljer

  • Primært formål: Annen
  • Tildeling: Randomisert
  • Intervensjonsmodell: Parallell tildeling
  • Masking: Ingen (Open Label)

Våpen og intervensjoner

Deltakergruppe / Arm
Intervensjon / Behandling
Eksperimentell: Treatment Group 1
Farmers associations, including men and women, will be randomized to receive the smallholder marketing intervention.
The smallholder marketing intervention involves product purchasing (e.g., bananas, beans, goats, eggs) from smallholder farmers' associations through WFP's large procurement procedures. WFP is will also provide technical training on topics such as sustainable farming practices, quality control, and business practices.
Eksperimentell: Treatment Group 2
Farmers associations, including men and women, will be randomized to receive the smallholder marketing intervention combined with the intimate partner violence (IPV) prevention training.
The smallholder marketing intervention involves product purchasing (e.g., bananas, beans, goats, eggs) from smallholder farmers' associations through WFP's large procurement procedures. WFP is will also provide technical training on topics such as sustainable farming practices, quality control, and business practices.
IPV prevention training involves 24 hours of gender training (gender equality and rights, economic empowerment, gender-based violence prevention), and 8 hours of nutrition and food security training (with a focus on gender).
Ingen inngripen: Comparison Group 3
Women involved with farmers's associations that work independently of World Food Programmes (WFP's) assistance.

Hva måler studien?

Primære resultatmål

Resultatmål
Tiltaksbeskrivelse
Tidsramme
Incidence Physical and/or Sexual IPV
Tidsramme: Post-Baseline (12 Months)
The number of new physical and/or sexual IPV encounters as reported in the study survey.
Post-Baseline (12 Months)
Change in Prevalence of Physical and/or Sexual IPV
Tidsramme: Baseline, End-Line (12 Months Post Intervention)
The difference in the number of physical or sexual IPV encounters between baseline and post intervention as reported in the study survey.
Baseline, End-Line (12 Months Post Intervention)

Sekundære resultatmål

Resultatmål
Tiltaksbeskrivelse
Tidsramme
Incidence Physical IPV
Tidsramme: Post-Baseline (12 Months)
The number of new physical IPV encounters reported.
Post-Baseline (12 Months)
Incidence Sexual IPV
Tidsramme: Post-Baseline (12 Months)
The number of new sexual IPV encounters as reported in the study survey.
Post-Baseline (12 Months)
Incidence Psychological IPV
Tidsramme: Post-Baseline (12 Months)
The number of new physiological IPV encounters as reported in the study survey.
Post-Baseline (12 Months)
Incidence Economic Coercion
Tidsramme: Post-Baseline (12 Months)
The number of new encounters of economic coercion as reported in the study survey.
Post-Baseline (12 Months)
Change in Prevalence of Physical IPV
Tidsramme: Baseline, End-Line (12 Months Post Intervention)
The difference in the number of physical IPV encounters between baseline and post intervention as reported in the study survey.
Baseline, End-Line (12 Months Post Intervention)
Change in Prevalence of Sexual IPV
Tidsramme: Baseline, End-Line (12 Months Post Intervention)
The difference in the number of sexual IPV encounters between baseline and post intervention as reported in the study survey.
Baseline, End-Line (12 Months Post Intervention)
Change in Prevalence of Psychological IPV
Tidsramme: Baseline, End-Line (12 Months Post Intervention)
The difference in the number of psychological IPV encounters between baseline and post intervention as reported in the study survey.
Baseline, End-Line (12 Months Post Intervention)
Change in Prevalence of Economic Coercion
Tidsramme: Baseline, End-Line (12 Months Post Intervention)
The difference in the number of economic coercion encounters between baseline and post intervention as reported in the study survey.
Baseline, End-Line (12 Months Post Intervention)

Andre resultatmål

Resultatmål
Tiltaksbeskrivelse
Tidsramme
Women's Attitudes Towards Gender
Tidsramme: End-Line (12 Months Post Intervention)
General attitudes towards gender will be qualitatively collected via interview from women post intervention.
End-Line (12 Months Post Intervention)
Change in Women's Economic Empowerment
Tidsramme: Baseline, End-Line (12 Months Post Intervention)
Changes in women's thoughts on economic empowerment will be qualitatively collected via interview.
Baseline, End-Line (12 Months Post Intervention)
Change in Women's Attitudes Towards Gender
Tidsramme: Baseline, End-Line (12 Months Post Intervention)
Differences in general attitudes towards gender will be qualitatively collected via interview from women from baseline to post intervention.
Baseline, End-Line (12 Months Post Intervention)
Household Food Insecurity
Tidsramme: End-Line (12 Months Post Intervention)
Access to adequate amounts of food for the household will be assessed via interview.
End-Line (12 Months Post Intervention)
Change in Household Food Insecurity
Tidsramme: Baseline, End-Line (12 Months Post Intervention)
Change in access to adequate amounts of food for the household from baseline to end-line will be assessed via interview.
Baseline, End-Line (12 Months Post Intervention)
Total Personal and Household Income
Tidsramme: End-Line (12 Months Post Intervention)
The total income generated for a household will be collected via interview.
End-Line (12 Months Post Intervention)
Change in Total Personal and Household Income
Tidsramme: Baseline, End-Line (12 Months Post Intervention)
The difference in the total income generated for a household from baseline to end-line.
Baseline, End-Line (12 Months Post Intervention)

Samarbeidspartnere og etterforskere

Det er her du vil finne personer og organisasjoner som er involvert i denne studien.

Studierekorddatoer

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Studer hoveddatoer

Studiestart (Faktiske)

2. april 2016

Primær fullføring (Faktiske)

31. juli 2017

Studiet fullført (Faktiske)

31. juli 2017

Datoer for studieregistrering

Først innsendt

5. juli 2017

Først innsendt som oppfylte QC-kriteriene

5. juli 2017

Først lagt ut (Faktiske)

7. juli 2017

Oppdateringer av studieposter

Sist oppdatering lagt ut (Faktiske)

22. august 2017

Siste oppdatering sendt inn som oppfylte QC-kriteriene

21. august 2017

Sist bekreftet

1. august 2017

Mer informasjon

Begreper knyttet til denne studien

Andre studie-ID-numre

  • IRB00083606

Legemiddel- og utstyrsinformasjon, studiedokumenter

Studerer et amerikansk FDA-regulert medikamentprodukt

Nei

Studerer et amerikansk FDA-regulert enhetsprodukt

Nei

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