Evaluation of "C'Est La Vie!" Digital Health Education

C'Est la Vie: Measurement, Learning, and Evaluation

The University of California, Los Angeles (UCLA) will lead the online evaluation of four digital health campaigns developed by a non-governmental organization (NGO), Réseau Africain de l'Éducation pour la Santé (RAES), or African Network for Health Education in English, from West Africa and delivered via social media. The full evaluation study will begin enrolling participants in Fall 2023 and will conclude in Winter 2026. Approximately 3,000 participants will be recruited for each of the four campaigns (n=12,000), and each campaign will last approximately 2 months. The four campaigns are scheduled to take place in Fall 2023, Winter 2025, Fall 2025, and Winter 2026, corresponding to evaluation activities including baseline and follow-up data collection.

The scope of work for UCLA will center around evaluation activities related to program activities developed and implemented by the non-governmental organization. The digital and online programming will be developed and implemented by the non-governmental organization with the goal of strengthening sexual and reproductive health among young people in Senegal, Burkina Faso, and Cote d'Ivoire. UCLA will lead the evaluation, examining if health education programming contributes to this goal by developing and implementing an evaluation design for digital and online programming.

Study Overview

• Status: Completed
• Conditions: Health Education; Health Communication
• Intervention / Treatment: Behavioral: Evaluating how to deliver messages to young people online

• Study Type: Interventional
• Enrollment (Actual): 492
• Phase: Not Applicable

Contacts and Locations

Study Locations

• Burkina Faso
  • Ouagadougou, Burkina Faso
    • ONG RAES Facebook Account
• Côte d’Ivoire
  • Abidjan, Côte d’Ivoire
    • ONG RAES Facebook Account
• Senegal
  • Dakar, Senegal
    • ONG RAES Facebook Account

Participation Criteria

Eligibility Criteria

• Ages Eligible for Study: Child; Adult
• Accepts Healthy Volunteers: Yes

Description

Inclusion Criteria:

• Between the ages of 15-24 years, residing in Burkina Faso, Côte d'Ivoire, or Senegal, having a verifiable Facebook account, having access to the internet, and speak French.

Exclusion Criteria:

• No meeting inclusion criteria.

Study Plan

How is the study designed?

Design Details

• Primary Purpose: Other
• Allocation: Randomized
• Interventional Model: Factorial Assignment
• Masking: Single

Number of Arms

4

Arms and Interventions

Participant Group / Arm	Intervention / Treatment
Experimental: Peer role model educator; Trained young people to serve as online peer influencers to the participants. The online peer influencers were young people who would be considered peers or contemporaries of the study participants, similar in age, gender, and country. Similar to the online marketers, the online peer influencers were trained by RAES to ensure the information shared through their personal experiences was correct and accurate as it related to the content themes of preventing early pregnancy, contraceptive knowledge and use, community norms, and services. Study participants did not know the peer influencers personally.	Behavioral: Evaluating how to deliver messages to young people online; Study content for the 2-week Facebook-based intervention was developed by West African non-governmental organization, Réseau Africain de l'Éducation pour la Santé (RAES), or African Network for Health Education in English. RAES created culturally relevant SRH information tailored to the target population of young adults, taking the form of educational materials and personal stories and building off of their social communication campaign that promotes health and social change, entitled C'est la Vie! (CLV). Content themes centered around preventing early pregnancy, contraceptive knowledge and use, community norms pertaining to sexual and reproductive health, and available online services. All content was in French.
Experimental: Marketing influencer educator; Marketing influencers were individuals who had a network of followers on social media and were regarded as digital opinion leaders with significant social influence on their network of followers. We trained these influencers and worked closely with them to develop and share SRH information that highlighted the content themes of preventing early pregnancy, contraceptive knowledge and use, community norms, and available online services.	Behavioral: Evaluating how to deliver messages to young people online; Study content for the 2-week Facebook-based intervention was developed by West African non-governmental organization, Réseau Africain de l'Éducation pour la Santé (RAES), or African Network for Health Education in English. RAES created culturally relevant SRH information tailored to the target population of young adults, taking the form of educational materials and personal stories and building off of their social communication campaign that promotes health and social change, entitled C'est la Vie! (CLV). Content themes centered around preventing early pregnancy, contraceptive knowledge and use, community norms pertaining to sexual and reproductive health, and available online services. All content was in French.
Experimental: Role model and marketing influencer; Combined health education content from the peer role model arm and the marketing influencer arm.	Behavioral: Evaluating how to deliver messages to young people online; Study content for the 2-week Facebook-based intervention was developed by West African non-governmental organization, Réseau Africain de l'Éducation pour la Santé (RAES), or African Network for Health Education in English. RAES created culturally relevant SRH information tailored to the target population of young adults, taking the form of educational materials and personal stories and building off of their social communication campaign that promotes health and social change, entitled C'est la Vie! (CLV). Content themes centered around preventing early pregnancy, contraceptive knowledge and use, community norms pertaining to sexual and reproductive health, and available online services. All content was in French.
Active Comparator: Standard content; The comparison group, standard SRH information was shared with participants, serving as a comparison (i.e., the typical information that is shared online).	Behavioral: Evaluating how to deliver messages to young people online; Study content for the 2-week Facebook-based intervention was developed by West African non-governmental organization, Réseau Africain de l'Éducation pour la Santé (RAES), or African Network for Health Education in English. RAES created culturally relevant SRH information tailored to the target population of young adults, taking the form of educational materials and personal stories and building off of their social communication campaign that promotes health and social change, entitled C'est la Vie! (CLV). Content themes centered around preventing early pregnancy, contraceptive knowledge and use, community norms pertaining to sexual and reproductive health, and available online services. All content was in French.

What is the study measuring?

Primary Outcome Measures

Outcome Measure	Measure Description	Time Frame
Self-reported 12-item knowledge scale	A 12-item knowledge score taken from the Phase 8 version of the Demographic and Health Surveys Program woman's questionnaire. Participants answer Yes or No to if they know 12 common contraceptive methods. Scores range from 0-12 with 12 indicating higher knowledge.	From enrollment to follow-up assessment after 2-week intervention.
Self-reported 3-item self-efficacy scale	3 item scale adapted from the Contraceptive Self-Efficacy among women in sub-Saharan Africa (CSESSA), a scale found to be reliable among population samples in sub-Saharan Africa. Scales range from 0 (not at all confident) to 10 (completely confident).	From enrollment to follow-up assessment after 2-week intervention.
Self-reported 3-item awareness scale of online services.	3-item scale. Participants are asked if they are aware of three specific providers that provide online services throughout West African mentioned in the study content. Scores ranged from 0 (unaware of any service providers) to 3 (aware of all three service providers).	From enrollment to the end of the 2-week intervention
Self-reported 6-item use of online services scale.	6-item scale. Participants are asked to self-report if they used any of six online services that were highlighted in the study content, including using websites for advice, using a chat-bot, and communicating with organizations through WhatsApp. Scores range from 0 (no services used) to 6 (six services used).	From enrollment to follow-up assessment after 2-week intervention.

Collaborators and Investigators

• Sponsor: University of California, Los Angeles

Study record dates

Study Major Dates

• Study Start (Actual): October 1, 2023
• Primary Completion (Actual): January 15, 2026
• Study Completion (Actual): January 31, 2026

Study Registration Dates

• First Submitted: June 1, 2026
• First Submitted That Met QC Criteria: June 4, 2026
• First Posted (Actual): June 9, 2026

Study Record Updates

• Last Update Posted (Actual): June 9, 2026
• Last Update Submitted That Met QC Criteria: June 4, 2026
• Last Verified: June 1, 2026

More Information

Terms related to this study

• Additional Relevant MeSH Terms: Behavior; Treatment Adherence and Compliance; Health Behavior; Patient Compliance; Patient Acceptance of Health Care; Adherence Interventions; Medication Adherence; Health Education
• Other Study ID Numbers: UCLA IRB-23-0752

Plan for Individual participant data (IPD)

• Plan to Share Individual Participant Data (IPD)?: NO
• IPD Plan Description: The datasets analyzed during the current study are available from the corresponding author upon reasonable request.

Drug and device information, study documents

• Studies a U.S. FDA-regulated drug product: No
• Studies a U.S. FDA-regulated device product: No