Young Adult Food Messaging Experiment
An Experiment Evaluating the Effectiveness of Counter-marketing Food Messages Among Young Adults
Studieoversikt
Status
Intervensjon / Behandling
Detaljert beskrivelse
Participants will complete a within-subjects, randomized experiment in which they view and rate messages describing deceptive marketing tactics used by food companies to sell unhealthy products.
Messages cover five topics: (1) lying about unhealthy products being healthy, (2) engineering foods to be addictive, (3) covering up evidence about the harms of consuming unhealthy products, (4) targeting groups, (5) piggybacking on social causes to promote products. Each topic is presented in five framing variants: an unframed version and four values-based frames that connect the message to a value (e.g., authenticity, fairness). Participants also view one control message, for a total of 26 messages (5 topics × 5 framing variants, plus 1 control).
Topic order is randomized across participants; within each topic, the five framing variants are presented consecutively in random order.
Studietype
Registrering (Antatt)
Fase
- Ikke aktuelt
Kontakter og plasseringer
Studiekontakt
- Navn: Amanda Food Policy Lab Study Team
- Telefonnummer: 408-598-2672
- E-post: foodpolicylab@stanford.edu
Studiesteder
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California
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Palo Alto, California, Forente stater, 94304
- Stanford School of Medicine
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Ta kontakt med:
- Amanda Zeitlin
- Telefonnummer: 408-598-2672
- E-post: foodpolicylab@stanford.edu
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Deltakelseskriterier
Kvalifikasjonskriterier
Alder som er kvalifisert for studier
- Voksen
Tar imot friske frivillige
Beskrivelse
Inclusion Criteria:
- Age between 18-29 years
- Reside in the United States
- Consume at least 5-6 servings per week of sugary drinks and 5-6 servings per week of sweet and salty snacks
Exclusion Criteria:
- Younger than 18 or older than 29 years
- Reside outside of the United States
- Consume less than 5-6 servings per week of sugary drinks or less than 5-6 servings per week of sweet and salty snacks
Studieplan
Hvordan er studiet utformet?
Designdetaljer
- Primært formål: Forebygging
- Tildeling: N/A
- Intervensjonsmodell: Enkeltgruppeoppdrag
- Masking: Ingen (Open Label)
Våpen og intervensjoner
Deltakergruppe / Arm |
Intervensjon / Behandling |
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Eksperimentell: Experimental: Counter-marketing food messages
Participants view 26 messages. Messages cover five counter-marketing topics: (1) lying about unhealthy products being healthy, (2) engineering foods to be addictive, (3) covering up evidence about the harms of consuming unhealthy products, (4) targeting groups, (5) piggybacking on social causes to promote products. Each topic is presented in five framing variants: an unframed version and four values-based frames that connect the message to a value (e.g., authenticity, fairness). Participants also view one control message, for a total of 26 messages (5 topics × 5 framing variants, plus 1 control). Topic order is randomized across participants; within each topic, the five framing variants are presented consecutively in random order. |
Participants will view 5 messages about how food companies promote unhealthy foods as healthy.
Participants will view 5 messages about how food companies engineer foods to be addictive.
Participants will view 5 messages about how food companies target some groups to sell their unhealthy products.
Participants will view 5 messages about how food companies promote their unhealthy products by piggybacking on popular social causes.
Participants will view 5 messages about how food companies cover up evidence about the harms of their unhealthy products.
Participants will view 1 control message about fire safety.
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Hva måler studien?
Primære resultatmål
Resultatmål |
Tiltaksbeskrivelse |
Tidsramme |
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Perceived message effectiveness for discouraging consumption of unhealthy foods
Tidsramme: The survey will take up to 15 minutes
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The study will assess perceived message effectiveness for discouraging consumption of sugary drinks and processed snacks with 1 item: "This message discourages me from wanting to consume sugary drinks and processed snacks."
Response options for all items will range from "Not at all" (coded as 1) to "A great deal" (coded as 5).
Higher scores indicate higher perceived message effectiveness.
The survey will measure perceived message effectiveness immediately after participants are exposed to each message.
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The survey will take up to 15 minutes
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Samarbeidspartnere og etterforskere
Sponsor
Samarbeidspartnere
Etterforskere
- Hovedetterforsker: Anna H. Grummon, Stanford School of Medicine
Studierekorddatoer
Studer hoveddatoer
Studiestart (Antatt)
Primær fullføring (Antatt)
Studiet fullført (Antatt)
Datoer for studieregistrering
Først innsendt
Først innsendt som oppfylte QC-kriteriene
Først lagt ut (Faktiske)
Oppdateringer av studieposter
Sist oppdatering lagt ut (Faktiske)
Siste oppdatering sendt inn som oppfylte QC-kriteriene
Sist bekreftet
Mer informasjon
Begreper knyttet til denne studien
Ytterligere relevante MeSH-vilkår
Andre studie-ID-numre
- 85135
- R01DK142823 (U.S. NIH-stipend/kontrakt)
Plan for individuelle deltakerdata (IPD)
Planlegger du å dele individuelle deltakerdata (IPD)?
IPD-planbeskrivelse
IPD-delingstidsramme
Tilgangskriterier for IPD-deling
IPD-deling Støtteinformasjonstype
- STUDY_PROTOCOL
- SEVJE
- ANALYTIC_CODE
Legemiddel- og utstyrsinformasjon, studiedokumenter
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