Young Adult Food Messaging Experiment
An Experiment Evaluating the Effectiveness of Counter-marketing Food Messages Among Young Adults
Studie Overzicht
Toestand
Interventie / Behandeling
Gedetailleerde beschrijving
Participants will complete a within-subjects, randomized experiment in which they view and rate messages describing deceptive marketing tactics used by food companies to sell unhealthy products.
Messages cover five topics: (1) lying about unhealthy products being healthy, (2) engineering foods to be addictive, (3) covering up evidence about the harms of consuming unhealthy products, (4) targeting groups, (5) piggybacking on social causes to promote products. Each topic is presented in five framing variants: an unframed version and four values-based frames that connect the message to a value (e.g., authenticity, fairness). Participants also view one control message, for a total of 26 messages (5 topics × 5 framing variants, plus 1 control).
Topic order is randomized across participants; within each topic, the five framing variants are presented consecutively in random order.
Studietype
Inschrijving (Geschat)
Fase
- Niet toepasbaar
Contacten en locaties
Studiecontact
- Naam: Amanda Food Policy Lab Study Team
- Telefoonnummer: 408-598-2672
- E-mail: foodpolicylab@stanford.edu
Studie Locaties
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California
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Palo Alto, California, Verenigde Staten, 94304
- Stanford School of Medicine
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Contact:
- Amanda Zeitlin
- Telefoonnummer: 408-598-2672
- E-mail: foodpolicylab@stanford.edu
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Deelname Criteria
Geschiktheidscriteria
Leeftijden die in aanmerking komen voor studie
- Volwassen
Accepteert gezonde vrijwilligers
Beschrijving
Inclusion Criteria:
- Age between 18-29 years
- Reside in the United States
- Consume at least 5-6 servings per week of sugary drinks and 5-6 servings per week of sweet and salty snacks
Exclusion Criteria:
- Younger than 18 or older than 29 years
- Reside outside of the United States
- Consume less than 5-6 servings per week of sugary drinks or less than 5-6 servings per week of sweet and salty snacks
Studie plan
Hoe is de studie opgezet?
Ontwerpdetails
- Primair doel: Preventie
- Toewijzing: NVT
- Interventioneel model: Opdracht voor een enkele groep
- Masker: Geen (open label)
Wapens en interventies
Deelnemersgroep / Arm |
Interventie / Behandeling |
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Experimenteel: Experimental: Counter-marketing food messages
Participants view 26 messages. Messages cover five counter-marketing topics: (1) lying about unhealthy products being healthy, (2) engineering foods to be addictive, (3) covering up evidence about the harms of consuming unhealthy products, (4) targeting groups, (5) piggybacking on social causes to promote products. Each topic is presented in five framing variants: an unframed version and four values-based frames that connect the message to a value (e.g., authenticity, fairness). Participants also view one control message, for a total of 26 messages (5 topics × 5 framing variants, plus 1 control). Topic order is randomized across participants; within each topic, the five framing variants are presented consecutively in random order. |
Participants will view 5 messages about how food companies promote unhealthy foods as healthy.
Participants will view 5 messages about how food companies engineer foods to be addictive.
Participants will view 5 messages about how food companies target some groups to sell their unhealthy products.
Participants will view 5 messages about how food companies promote their unhealthy products by piggybacking on popular social causes.
Participants will view 5 messages about how food companies cover up evidence about the harms of their unhealthy products.
Participants will view 1 control message about fire safety.
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Wat meet het onderzoek?
Primaire uitkomstmaten
Uitkomstmaat |
Maatregel Beschrijving |
Tijdsspanne |
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Perceived message effectiveness for discouraging consumption of unhealthy foods
Tijdsspanne: The survey will take up to 15 minutes
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The study will assess perceived message effectiveness for discouraging consumption of sugary drinks and processed snacks with 1 item: "This message discourages me from wanting to consume sugary drinks and processed snacks."
Response options for all items will range from "Not at all" (coded as 1) to "A great deal" (coded as 5).
Higher scores indicate higher perceived message effectiveness.
The survey will measure perceived message effectiveness immediately after participants are exposed to each message.
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The survey will take up to 15 minutes
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Medewerkers en onderzoekers
Sponsor
Onderzoekers
- Hoofdonderzoeker: Anna H. Grummon, Stanford School of Medicine
Studie record data
Bestudeer belangrijke data
Studie start (Geschat)
Primaire voltooiing (Geschat)
Studie voltooiing (Geschat)
Studieregistratiedata
Eerst ingediend
Eerst ingediend dat voldeed aan de QC-criteria
Eerst geplaatst (Werkelijk)
Updates van studierecords
Laatste update geplaatst (Werkelijk)
Laatste update ingediend die voldeed aan QC-criteria
Laatst geverifieerd
Meer informatie
Termen gerelateerd aan deze studie
Aanvullende relevante MeSH-voorwaarden
Andere studie-ID-nummers
- 85135
- R01DK142823 (Subsidie/contract van de Amerikaanse NIH)
Plan Individuele Deelnemersgegevens (IPD)
Bent u van plan om gegevens van individuele deelnemers (IPD) te delen?
Beschrijving IPD-plan
IPD-tijdsbestek voor delen
IPD-toegangscriteria voor delen
IPD delen Ondersteunend informatietype
- LEERPROTOCOOL
- SAP
- ANALYTIC_CODE
Informatie over medicijnen en apparaten, studiedocumenten
Bestudeert een door de Amerikaanse FDA gereguleerd geneesmiddel
Bestudeert een door de Amerikaanse FDA gereguleerd apparaatproduct
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