Effects of Racial Congruence, "Likes", and Food Images in Social Media Ads on Adolescents' Caloric Intake - Study 3

Comparing the Effects of Racial Congruence, "Likes," and Food Images in Social Media Ads on Adolescents' Caloric Intake - Study 3

This is a randomized trial to to test the degree to which visual attention to unhealthy foods, racially congruent people, and/or "likes" in social media ads explains the relationship between ad exposure and calorie intake.

Study Overview

• Status: Recruiting
• Conditions: Calorie Consumption
• Intervention / Treatment: Behavioral: Black-Food; Behavioral: White-Food; Behavioral: Black-Non Food; Behavioral: White-Non Food; Behavioral: Food-Many Likes; Behavioral: Non Food-Many Likes; Behavioral: Food-Few Likes; Behavioral: Non Food-Few

Detailed Description

This is a randomized trial to to test the degree to which visual attention to unhealthy foods, racially congruent people, and/or "likes" in social media ads explains the relationship between ad exposure and calorie intake.

• Study Type: Interventional
• Enrollment (Estimated): 480
• Phase: Not Applicable

Contacts and Locations

• Study Contact: Name: Program Manager; Phone Number: 6465013880; Email: krystle.tsai@nyulangone.org
• Study Contact Backup: Name: Zora Hall; Email: zora.hall@nyulangone.org

Study Locations

• United States
  • New York
    • New York, New York, United States, 10016
      • Recruiting
      • NYU Langone Health
      • Contact: Program Manager; Phone Number: 646-501-3394; Email: krystle.tsai@nyulangone.org

Participation Criteria

Eligibility Criteria

• Ages Eligible for Study: Child
• Accepts Healthy Volunteers: Yes

Description

Inclusion Criteria:

• adolescent (13-17 years of age) who identifies as only non-Latino White or only Black/African American; who logs into Instagram once daily; who can read and speak English

Exclusion Criteria:

• - participants who do not meet all criteria described above

Study Plan

How is the study designed?

Design Details

• Primary Purpose: Prevention
• Allocation: Randomized
• Interventional Model: Crossover Assignment
• Masking: Double

Number of Arms

8

Arms and Interventions

Participant Group / Arm	Intervention / Treatment
Experimental: Block 1: Black-Food; Exposure to ads with a Black person featuring a food product	Behavioral: Black-Food; Ads featuring a Black person with a food product
Experimental: Block 2: White-Food; Exposure to ads with a White person featuring a food product	Behavioral: White-Food; Ads featuring a White person with a food product
Experimental: Block 3: Black-Non Food; Exposure to ads with a Black person featuring a non-food product	Behavioral: Black-Non Food; Ads featuring a Black person with a non-food product
Experimental: Block 4: White-Non Food; Exposure to ads with a White person featuring a non-food product	Behavioral: White-Non Food; Ads featuring a White person with a non-food product
Experimental: Block 5: Food-Many Likes; Exposure to ads with many "likes" featuring a food product	Behavioral: Food-Many Likes; Ads with Many "likes" featuring a food product
Experimental: Block 6: Non Food-Many Likes; Exposure to ads with many "likes" featuring a non-food product	Behavioral: Non Food-Many Likes; Ads with Many "likes" featuring a non-food product
Experimental: Block 7: Food-Few Likes; Exposure to ads with few "likes" featuring a food product	Behavioral: Food-Few Likes; Ads with Few "likes" featuring a food product
Experimental: Block 8: Non Food-Few Likes; Exposure to ads with few "likes" featuring a non-food product	Behavioral: Non Food-Few; Ads with Few "likes" featuring a non-food product

What is the study measuring?

Primary Outcome Measures

Outcome Measure	Measure Description	Time Frame
Caloric Intake	number of calories consumed during the study protocol	Day 0 (Approximately 60 minutes)
Visual Attention to Ad Features - First Fixation	Measured as time to first fixation to the advertisement.	Day 0 (Approximately 60 minutes)
Visual Attention to Ad Features - Gaze Duration	Measured as the gaze duration during the advertisement.	Day 0 (Approximately 60 minutes)
Visual Attention to Ad Features - Number of Fixations	Measured as the number of fixations on ad features.	Day 0 (Approximately 60 minutes)

Collaborators and Investigators

• Sponsor: NYU Langone Health
• Collaborators: National Cancer Institute (NCI); New York University; National Institutes of Health (NIH)
• Investigators: Principal Investigator: Marie A. Bragg, PhD, NYU Langone Health

Study record dates

Study Major Dates

• Study Start (Actual): April 30, 2025
• Primary Completion (Estimated): June 1, 2027
• Study Completion (Estimated): June 1, 2027

Study Registration Dates

• First Submitted: May 6, 2025
• First Submitted That Met QC Criteria: May 6, 2025
• First Posted (Actual): May 14, 2025

Study Record Updates

• Last Update Posted (Actual): June 10, 2026
• Last Update Submitted That Met QC Criteria: June 8, 2026
• Last Verified: June 1, 2026

More Information

Terms related to this study

• Additional Relevant MeSH Terms: titanium dioxide
• Other Study ID Numbers: 20-01796-3; R01CA248441 (U.S. NIH Grant/Contract)

Plan for Individual participant data (IPD)

• Plan to Share Individual Participant Data (IPD)?: UNDECIDED

Drug and device information, study documents

• Studies a U.S. FDA-regulated drug product: No
• Studies a U.S. FDA-regulated device product: No