Social Media Intervention for Risky Drinking

November 25, 2025 updated by: Erin Bonar, University of Michigan

Testing the Efficacy of a New Intervention for High Intensity Drinking Among Emerging Adults

This study is being completed to test prevention methods to promote wellness and reduce risky behaviors, including the use of substances such as alcohol and other drugs. This study will help the study team learn about ways of delivering this information that is both appealing and helpful to young adults.

Study Overview

Status

Not yet recruiting

Conditions

Intervention / Treatment

Study Type

Interventional

Enrollment (Estimated)

450

Phase

  • Not Applicable

Contacts and Locations

This section provides the contact details for those conducting the study, and information on where this study is being conducted.

Study Contact

Study Locations

Participation Criteria

Researchers look for people who fit a certain description, called eligibility criteria. Some examples of these criteria are a person's general health condition or prior treatments.

Eligibility Criteria

Ages Eligible for Study

  • Adult

Accepts Healthy Volunteers

No

Description

Inclusion Criteria:

Reside in the United States of America (USA) Be able to read English, view, and click on a social media advertisement. Self-reported past-month high-intensity drinking (HID) Regular Snapchat use (at least 3 days/week).

Exclusion Criteria:

Fail identity verification (e.g., IP address, survey completion time) Do not provide sufficient contact information Participated in prior pilot study of same intervention

Study Plan

This section provides details of the study plan, including how the study is designed and what the study is measuring.

How is the study designed?

Design Details

  • Primary Purpose: Health Services Research
  • Allocation: Randomized
  • Interventional Model: Parallel Assignment
  • Masking: Double

Arms and Interventions

Participant Group / Arm
Intervention / Treatment
No Intervention: Control group
Link to an educational website about alcohol; link to resources.
Experimental: Social media messaging
Health coaching via social media for 8 weeks
Behavioral: Social media messaging
A motivational interviewing-based intervention delivered via private health coaching on social media for 8 weeks

What is the study measuring?

Primary Outcome Measures

Outcome Measure
Measure Description
Time Frame
Typical weekly drinking (Daily Drinking Questionnaire)
Time Frame: 4-, 8-, and 12-months
Change in total typical weekly drinks from baseline to follow-up
4-, 8-, and 12-months

Secondary Outcome Measures

Outcome Measure
Measure Description
Time Frame
Alcohol Use Severity (AUDIT-C)
Time Frame: 4-, 8-, and 12-months
Change in AUDIT-C score from baseline to follow-up
4-, 8-, and 12-months
Depression symptoms (PHQ-8)
Time Frame: 4-, 8-, and 12-months
Change in depression symptom severity as measured by PHQ-8
4-, 8-, and 12-months
Anxiety Symptoms (GAD-7)
Time Frame: 4-, 8-, and 12-months
Change in anxiety symptom severity as measured by GAD-7
4-, 8-, and 12-months

Collaborators and Investigators

This is where you will find people and organizations involved with this study.

Sponsor

University of Michigan

Collaborators

National Institute on Alcohol Abuse and Alcoholism (NIAAA)

Investigators

  • Principal Investigator: Erin E Bonar, PhD, University of Michigan

Study record dates

These dates track the progress of study record and summary results submissions to ClinicalTrials.gov. Study records and reported results are reviewed by the National Library of Medicine (NLM) to make sure they meet specific quality control standards before being posted on the public website.

Study Major Dates

Study Start (Estimated)

May 1, 2026

Primary Completion (Estimated)

March 1, 2030

Study Completion (Estimated)

March 1, 2030

Study Registration Dates

First Submitted

November 18, 2025

First Submitted That Met QC Criteria

November 18, 2025

First Posted (Estimated)

November 26, 2025

Study Record Updates

Last Update Posted (Actual)

November 28, 2025

Last Update Submitted That Met QC Criteria

November 25, 2025

Last Verified

November 1, 2025

More Information

Terms related to this study

Additional Relevant MeSH Terms

Other Study ID Numbers

  • HUM00285001
  • R01AA032680 (U.S. NIH Grant/Contract)

Plan for Individual participant data (IPD)

Plan to Share Individual Participant Data (IPD)?

YES

IPD Plan Description

With participant consent, de-identified data are shared with a data repository with restricted access for future research, as required by the NIAAA.

IPD Sharing Supporting Information Type

  • STUDY_PROTOCOL
  • SAP

Drug and device information, study documents

Studies a U.S. FDA-regulated drug product

No

Studies a U.S. FDA-regulated device product

No

This information was retrieved directly from the website clinicaltrials.gov without any changes. If you have any requests to change, remove or update your study details, please contact register@clinicaltrials.gov. As soon as a change is implemented on clinicaltrials.gov, this will be updated automatically on our website as well.

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