A Social Media Intervention for Risky Drinking

April 10, 2023 updated by: Erin Bonar, University of Michigan

A Social Media Intervention for High-intensity Drinking in a National Sample of Emerging Adults

This study is being completed to pilot prevention methods to promote wellness and reduce risky behaviors, including the use of substances such as alcohol and other drugs. This study will help the study team learn about ways of delivering this information that is both appealing and helpful to young adults.

Study Overview

Status

Completed

Conditions

Intervention / Treatment

Study Type

Interventional

Enrollment (Actual)

102

Phase

  • Not Applicable

Contacts and Locations

This section provides the contact details for those conducting the study, and information on where this study is being conducted.

Study Locations

  • United States
    • Michigan
      • Ann Arbor, Michigan, United States, 48109
        • University of Michigan

Participation Criteria

Researchers look for people who fit a certain description, called eligibility criteria. Some examples of these criteria are a person's general health condition or prior treatments.

Eligibility Criteria

Ages Eligible for Study

18 years to 25 years (Adult)

Accepts Healthy Volunteers

No

Description

Inclusion Criteria:

  • Reside in the United States of America (USA)
  • Be able to read English, view, and click on a social media advertisement.
  • Self-reported past-month high-intensity drinking (HID)
  • Regular Snapchat use (at least 3 days/week).

Exclusion Criteria:

  • If they fail identity verification based on: 1) internet protocol address (IP), 2) survey time completion, 3) repeat attempts, and 4) survey responses.

Study Plan

This section provides details of the study plan, including how the study is designed and what the study is measuring.

How is the study designed?

Design Details

  • Primary Purpose: Health Services Research
  • Allocation: Randomized
  • Interventional Model: Parallel Assignment
  • Masking: Single

Arms and Interventions

Participant Group / Arm
Intervention / Treatment
No Intervention: Control group
Link to an educational website about alcohol; link to resources.
Experimental: Social media messaging
Health coaching via social media for 8 weeks
Behavioral: Social media messaging
A motivational interviewing-based intervention delivered via private health coaching on social media for 8 weeks.

What is the study measuring?

Primary Outcome Measures

Outcome Measure
Measure Description
Time Frame
Intervention Acceptability
Time Frame: 2 months

Study-specific acceptability rating completed by participants (% with a positive rating, higher % is better):

Item wording: Overall, how did you feel about Snapchatting with the team? Response options: Disliked it a lot, Disliked it, Neutral, Liked it/Liked it a lot

There are no statistical analyses because pre-registered primary outcomes are descriptive in nature.
2 months
Feasibility of the Intervention (Engagement)
Time Frame: During the 8 week intervention delivery period
% of participants engaging in the intervention (at least one reply) There are no statistical analyses because pre-registered primary outcomes are descriptive in nature.
During the 8 week intervention delivery period
Feasibility of the Intervention (Completion)
Time Frame: 8 weeks
% of participants who remain connected to intervention account at 8 weeks (end of intervention) There are no statistical analyses because pre-registered primary outcomes are descriptive in nature.
8 weeks

Collaborators and Investigators

This is where you will find people and organizations involved with this study.

Sponsor

University of Michigan

Collaborators

National Institute on Alcohol Abuse and Alcoholism (NIAAA)

Investigators

  • Principal Investigator: Erin Bonar, Ph.D, University of Michigan

Study record dates

These dates track the progress of study record and summary results submissions to ClinicalTrials.gov. Study records and reported results are reviewed by the National Library of Medicine (NLM) to make sure they meet specific quality control standards before being posted on the public website.

Study Major Dates

Study Start (Actual)

February 23, 2021

Primary Completion (Actual)

July 13, 2022

Study Completion (Actual)

September 17, 2022

Study Registration Dates

First Submitted

January 19, 2021

First Submitted That Met QC Criteria

January 19, 2021

First Posted (Actual)

January 25, 2021

Study Record Updates

Last Update Posted (Actual)

May 3, 2023

Last Update Submitted That Met QC Criteria

April 10, 2023

Last Verified

April 1, 2023

More Information

Terms related to this study

Additional Relevant MeSH Terms

Other Study ID Numbers

  • HUM00162416
  • R34AA027272-02 (U.S. NIH Grant/Contract)

Plan for Individual participant data (IPD)

Plan to Share Individual Participant Data (IPD)?

NO

Drug and device information, study documents

Studies a U.S. FDA-regulated drug product

No

Studies a U.S. FDA-regulated device product

No

This information was retrieved directly from the website clinicaltrials.gov without any changes. If you have any requests to change, remove or update your study details, please contact register@clinicaltrials.gov. As soon as a change is implemented on clinicaltrials.gov, this will be updated automatically on our website as well.

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