Understanding the Use and Perceived Impact of a Medical Podcast: Qualitative Study

Sarah L Malecki, Kieran L Quinn, Nathan Zilbert, Fahad Razak, Shiphra Ginsburg, Amol A Verma, Lindsay Melvin, Sarah L Malecki, Kieran L Quinn, Nathan Zilbert, Fahad Razak, Shiphra Ginsburg, Amol A Verma, Lindsay Melvin

Abstract

Background: Although podcasts are increasingly being produced for medical education, their use and perceived impact in informal educational settings are understudied.

Objective: This study aimed to explore how and why physicians and medical learners listen to The Rounds Table (TRT), a medical podcast, as well as to determine the podcast's perceived impact on learning and practice.

Methods: Web-based podcast analytics were used to collect TRT usage statistics. A total of 17 medical TRT listeners were then identified and interviewed through purposive and convenience sampling, using a semistructured guide and a thematic analysis, until theoretical sufficiency was achieved.

Results: The following four themes related to podcast listenership were identified: (1) participants thought that TRT increased efficiency, allowing them to multitask, predominantly using mobile listening platforms; (2) participants listened to the podcast for both education and entertainment, or "edutainment"; (3) participants thought that the podcast helped them keep up to date with medical literature; and (4) participants considered TRT to have an indirect effect on learning and clinical practice by increasing overall knowledge.

Conclusions: Our results highlight how a medical podcast, designed for continuing professional development, is often used informally to promote learning. These findings enhance our understanding of how and why listeners engage with a medical podcast, which may be used to inform the development and evaluation of other podcasts.

Keywords: grounded theory; medical education; podcasts.

Conflict of interest statement

Conflicts of Interest: AV, FR, KQ, and NZ have been directly involved with creating and producing The Rounds Table podcast, a not-for-profit educational initiative.

©Sarah L Malecki, Kieran L Quinn, Nathan Zilbert, Fahad Razak, Shiphra Ginsburg, Amol A Verma, Lindsay Melvin. Originally published in JMIR Medical Education (http://mededu.jmir.org), 19.09.2019.

Figures

Figure 1
Figure 1
Density map of downloads of The Rounds Table podcast in each country.

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