Cconsumer Perspective and Understanding of the Term "Milk" (CMK)

A Pilot Study Investigating Consumer Perspective and Understanding of the Term "Milk"

The objectives of this study are:

1. To determine the consumption behaviors of dairy and non-dairy milks across a diverse demographic.
2. To determine the purchasing behaviors of dairy and non-dairy milks across a diverse demographic.
3. To determine the variation in medical history and health conditions amongst consumers of dairy milk and non-dairy milk alternatives.
4. To assess the general knowledge and awareness of health associated with dairy milk and non-dairy milk alternatives.

Study Overview

• Status: Completed
• Conditions: Health Behavior

Detailed Description

This study is an observational, cross-sectional trial design focused on obtaining information about consumer understanding and perception of the term "milk" and how they affect consumer choice.

A planned sample size of 50 will be enrolled into the study. This study will require one initial screening visit and 1 Study Day. This study will take approximately 2 to 2 ½ hours per subject to complete.

The initial screening visit will provide subject with the informed consent document and determine subject eligibility through anthropometric measurements, vital signs, and completion of an eating habits questionnaire.

If willing and eligible to participate, subjects will be invited to participate in the study for 1 Study Day that participants can choose to continue on to after the Screening visit.

Subject will arrive at the center in fasted for at least 2 hours or longer. During the Study Day, each participant will be asked to participate in two activities. In the first activity, participants will be presented with eight differently-labeled milk cartons, each accompanied by a fixed price label, and asked to answer questions regarding consumption. In the second activity, participants will be presented with the same setup from the first activity, however, the price labels for each product is varied according to real market prices for each product. In this activity, participants will be asked to answer questions regarding purchasing. Following these two activities, participants will then be asked to answer a questionnaire on consumer choice for dairy and non-dairy milk.

• Study Type: Observational
• Enrollment (Actual): 42

Contacts and Locations

Study Locations

• United States
  • Illinois
    • Chicago, Illinois, United States, 60616
      • Clinical Nutrition Research Center

Participation Criteria

Eligibility Criteria

• Ages Eligible for Study: 18 years and older (Adult, Older Adult)
• Accepts Healthy Volunteers: Yes
• Genders Eligible for Study: All

• Sampling Method: Non-Probability Sample

Study Population

Voluntary to participant to this study

Description

Inclusion Criteria:

• Able to provide informed consent and comply with procedures

Exclusion Criteria:

• Under 18 years old

Study Plan

How is the study designed?

Number of groups / cohorts

1

Cohorts and Interventions

Group / Cohort
Other; Daily or non-daily Consumers

What is the study measuring?

Primary Outcome Measures

Outcome Measure	Measure Description	Time Frame
Data collection of consumption behaviors of dairy and non-dairy milks across a diverse demographic via questionnaire	Consumption behaviors of dairy and non-dairy milks	30 minutes

Secondary Outcome Measures

Outcome Measure	Measure Description	Time Frame
Data collection of purchasing behaviors of dairy and non-dairy milks across a diverse demographic via questionnaire	Purchasing behaviors of dairy and non-dairy milks	30 minutes
Data collection of variations in medical history and health conditions amongst consumers of dairy milk and non-dairy milk alternatives via questionnaire	variation in medical history and health conditions	30 minutes
Data collection of the general knowledge and awareness of health associated with dairy milk and non-dairy milk alternatives via questionnaire	the general knowledge and awareness of health	30 minutes

Collaborators and Investigators

• Sponsor: Clinical Nutrition Research Center, Illinois Institute of Technology

Study record dates

Study Major Dates

• Study Start (Actual): July 24, 2018
• Primary Completion (Actual): August 7, 2018
• Study Completion (Actual): August 10, 2018

Study Registration Dates

• First Submitted: July 25, 2018
• First Submitted That Met QC Criteria: August 16, 2018
• First Posted (Actual): August 20, 2018

Study Record Updates

• Last Update Posted (Actual): July 27, 2021
• Last Update Submitted That Met QC Criteria: July 26, 2021
• Last Verified: July 1, 2021

More Information

Terms related to this study

• Keywords: Milk; Consumer choice
• Other Study ID Numbers: IRB2018-069

Drug and device information, study documents

• Studies a U.S. FDA-regulated drug product: No
• Studies a U.S. FDA-regulated device product: No