The Effect of Watching Mukbang on the Desire to Eat

The current study is designed to find the effect of mukbang on dieters. Mukbang is an online eating broadcast where a host (Asian mukbangs generally feature a young and slim female host) consumes a large amount of food while chatting with audiences. Since some dieters watch mukbang to get satiation and control their appetites, the investigators proposed the hypothesis that mukbang could increase people's satiation level and decrease their desire to eat. To test this hypothesis, one randomized controlled study was conducted and female participants were randomly selected to watch either a mukbang or a non-food related video. Their desire to eat were reported and measured after the video.

Study Overview

• Status: Completed
• Conditions: Mukbang
• Intervention / Treatment: Other: watch a mukbang; Other: watch a non-food video

• Study Type: Interventional
• Enrollment (Actual): 144
• Phase: Not Applicable

Contacts and Locations

Study Locations

• United States
  • New York
    • Ithaca, New York, United States, 14850
      • Cornell University

Participation Criteria

Eligibility Criteria

• Ages Eligible for Study: 18 years and older (Adult, Older Adult)
• Accepts Healthy Volunteers: No
• Genders Eligible for Study: Female

Description

Inclusion Criteria:

• Female, English native speakers

Exclusion Criteria:

• Male, English is not mother language

Study Plan

How is the study designed?

Design Details

• Primary Purpose: Other
• Allocation: Randomized
• Interventional Model: Parallel Assignment
• Masking: Single

Number of Arms

2

Arms and Interventions

Participant Group / Arm	Intervention / Treatment
Experimental: watch mukbang; participants are assigned to watch a dim sum mukbang by a famous host, Peggie Neo (https://youtu.be/2dRf535eAPK, accessed: 2018-9-12)	Other: watch a mukbang; watch the dim sum mukbang
Placebo Comparator: watch non-food content video; participants are assigned to watch the Big Bang Theory, The Euclid Alternative ( https://youtu.be/V8kUL9owk6Q, accessed: 2018-9-12).	Other: watch a non-food video; watch the Big Bang Theory video

What is the study measuring?

Primary Outcome Measures

Outcome Measure	Measure Description	Time Frame
satiation	participants report their satiation level, on a scale from -3 to 3. -3 means not satisfied at all, 3 means very satisfied.	report the feeling right after the intervention (since participants were first randomized to watch a video when participated in the study, after the intervention, i.e., after the video means 3 minutes after participants started the study)
disgust	participants report their disgust level, on a scale from -3 to 3. -3 means not disgust at all, 3 means very disgust	report the feeling right after the intervention (since participants were first randomized to watch a video when participated in the study, after the intervention, i.e., after the video means 3 minutes after participants started the study)
desire to eat dim sum	participants report their desire to eat dim sum, on a scale from 0 to 10. 0 means not want to eat dim sum at all, 10 means very want to eat dim sum.	report the feeling right after the intervention (since participants were first randomized to watch a video when participated in the study, after the intervention, i.e., after the video means 3 minutes after participants started the study)
desire to eat fruits or vegetables	participants report their desire to eat fruits or vegetables, on a scale from 0 to 10. 0 means do not want to eat fruit or vegetable at all, 10 means very want to eat fruit or vegetable.	report the feeling right after the intervention (since participants were first randomized to watch a video when participated in the study, after the intervention, i.e., after the video means 3 minutes after participants started the study)

Collaborators and Investigators

• Sponsor: Cornell University

Study record dates

Study Major Dates

• Study Start (Actual): July 5, 2018
• Primary Completion (Actual): November 30, 2018
• Study Completion (Actual): February 1, 2019

Study Registration Dates

• First Submitted: December 24, 2019
• First Submitted That Met QC Criteria: December 24, 2019
• First Posted (Actual): December 26, 2019

Study Record Updates

• Last Update Posted (Actual): January 2, 2020
• Last Update Submitted That Met QC Criteria: December 27, 2019
• Last Verified: December 1, 2019

More Information

Terms related to this study

• Keywords: mukbang; desire to eat; randomized and controlled trail
• Other Study ID Numbers: 1806008044

Plan for Individual participant data (IPD)

• Plan to Share Individual Participant Data (IPD)?: Undecided

Drug and device information, study documents

• Studies a U.S. FDA-regulated drug product: No
• Studies a U.S. FDA-regulated device product: No