Global Sr. Marketing Manager

Global Sr. Marketing Manager Req ID #:  92212 Location: 

Tranent, GB, EH33 2NE For 70 years, Charles River employees have worked together to assist in the discovery, development and safe manufacture of new drug therapies. When you join our family, you will have a significant impact on the health and well-being of people across the globe. Whether your background is in life sciences, finance, IT, sales or another area, your skills will play an important role in the work we perform. In return, we’ll help you build a career that you can feel passionate about. Job Summary We are seeking aGlobal Senior Marketing Manager. This is a remote based role, with occasional travel.

The Global Senior Marketing Manager will design develop and implement Global preclinical marketing strategies to support business goals and objectives, execute tactical plans, analyze key results and report on outcomes. They will also Identify new opportunities to optimize positioning and increase market share.

Key Responsibilities: Work with commercial and operational partners to establish and implement strategies, portfolio development plans, positioning and messaging plans consistent with both corporate and business unit branding platforms. Lead integrated digital marketing campaigns from concept to execution. Develop, implement, track and optimize digital marketing campaigns across all digital channels. Plan, execute and report on digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising based on in depth analysis of data, insights and customer behavior. Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs) Communicate strategy, provide direction and leadership to support teams and subject matter experts to drive objectives and key results and ROI (value). Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points Research and analyze customer behavior to define and identify major factors influencing the buying process. Participate in design, development and implementation of sales training programs.

The following are minimum requirements related to the Global Senior Marketing Manager position. Bachelor’s Degree (B.A./B.S.) or equivalent in marketing or related discipline Digital marketing background preferred with Sales Force and Pardot experience and strong analytical skills with data-driven thinking. Extensive, proven experience with agile and digital marketing, marketing analytics, and/or related experience or equivalent in a combination of product management, communications and business management positions within a technical environment (e.g., biotech, pharmaceutical, or laboratory). Knowledge of the preclinical Biotech and Chemical industry is a plus. Proven ability to work both independently and in cross-functional teams to achieve established goals. Excellent verbal and written communication skills. Proven experience with Digital Platforms such as Pardot, Workfront, Widen, Salesforce.com, Power BI, Google analytics Creative thinking and resourcefulness. Data driven and analytical. Flexibility and ability to quickly adapt with agility. Project management skills (Smartsheet experience)

Salary for this position will be based upon skills and experience.

The closing date is 08 February 2021. Job Qualifications

About Corporate Functions 

The Corporate Functions provide operational support across Charles River in areas such as Human Resources, Finance, IT, Legal, Sales, Quality Assurance, Marketing, and Corporate Development. They partner with their colleagues across the company to develop and drive strategies and to set global standards. The functions are essential to providing a bridge between strategic vision and operational readiness, to ensure ongoing functional innovation and capability improvement.

About Charles River

Charles River is an early-stage contract research organization (CRO). We have built upon our foundation of laboratory animal medicine and science to develop a diverse portfolio of discovery and safety assessment services, both Good Laboratory Practice (GLP) and non-GLP, to support clients from target identification through preclinical development. Charles River also provides a suite of products and services to support our clients’ clinical laboratory testing needs and manufacturing activities. Utilizing this broad portfolio of products and services enables our clients to create a more flexible drug development model, which reduces their costs, enhances their productivity and effectiveness to increase speed to market.

With over 17,000 employees within 90 facilities in 20 countries around the globe, we are strategically positioned to coordinate worldwide resources and apply multidisciplinary perspectives in resolving our client’s unique challenges. Our client base includes global pharmaceutical companies, biotechnology companies, government agencies and hospitals and academic institutions around the world. And in 2019, revenue increased to $2.62 billion.

At Charles River, we are passionate about our role in improving the quality of people’s lives. Our mission, our excellent science and our strong sense of purpose guide us in all that we do, and we approach each day with the knowledge that our work helps to improve the health and well-being of many across the globe. We have proudly supported the development of ~85% of the drugs approved by the FDA in 2019.

Equal Employment Opportunity

Charles River Laboratories is an Equal Opportunity Employer - M/F/Disabled/Vet.

If you are interested in applying to Charles River Laboratories and need special assistance or an accommodation due to a disability to complete any forms or to otherwise participate in the resume submission process, please contact a member of our Human Resources team by sending an e-mail message to crrecruitment_US@crl.com. This contact is for accommodation requests for individuals with disabilities only and cannot be used to inquire about the status of applications.

For more information, please visit www.criver.com.

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