Marketing Digital Specialist

Marketing Digital Specialist Req ID #:  139807 Location: 

Dublin, IE, D09 For 70 years, Charles River employees have worked together to assist in the discovery, development and safe manufacture of new drug therapies. When you join our family, you will have a significant impact on the health and well-being of people across the globe. Whether your background is in life sciences, finance, IT, sales or another area, your skills will play an important role in the work we perform. In return, we’ll help you build a career that you can feel passionate about. Job Summary

  Create and maintain digital marketing campaigns and content to drive portfolio growth. Work with commercial teams for rollout planning and implementation. Enhance and optimize the web experience through best practices, content development, SEO, and marketing technology tools. Enhance the digital experience of the client to create inbound leads and client engagement: Marketing; Content Marketing; Social Media Marketing; Search Engine Optimisation (SEO); Google Ads; Display and Video Advertising; Email Marketing; Website Optimization; Analytics with Google Analytics; Digital Marketing Strategy; Account Based Marketing; event promotions Collaborate with Marketing and Sales managers to develop inbound marketing and account-based marketing campaigns (i.e. Advertising, Website inquiries, webinars, tradeshows, social media campaigns, seminars and workshops). Work and maintain a cooperative relationship with the sales team to optimize the conversion to sales qualified leads when outside of scope, domain or function. Utilize SalesForce to monitor, advance opportunity status progression and review/report on completed projects Create and manage lead acquisition campaigns, monitor performance, evaluate effectiveness, quantify ROI and optimize for future projects. Create and optimize lead nurturing programs for inbound and outbound marketing initiatives through email content and other digital channels. Follow up on of site traffic leads to SEO/SEM initiatives, dedicated landing pages, content marketing and perform calls to action Collaborate with the Market Research team to research and develop Lead gen projects for new and focused markets. Work with business analytics to help research and understand the market dynamics and market potential in assigned areas identify market growth opportunities and incorporate them into marketing program development (competitive landscape, market trends, etc.) Work with Client Engagement on creating, managing and reporting on Engagement studios and content, with the guidance of the Marketing Manager. Collaborate and assist with Event specialists on virtual and in-person event logistics and management (webinars, seminars, workshops, chapter events, conferences, etc.) Maintain a working knowledge of all company product lines with more in-depth knowledge of the business segment that is being supported. Work with Marketing Managers to update business-specific materials with direction. Attend relevant tradeshows, conferences and Charles River events, as needed. Manage translations activities where required. Manage vendors (advertising, promotion) where required. Organizing internal and external communications, which can include presentations, announcements and speeches. Perform all other related duties as assigned.

  Job Qualifications

QUALIFICATIONS: Education: Bachelor’s degree (B.A /B.S.) or equivalent in marketing, business or related discipline. Experience: 3-5 years related experience in marketing. An equivalent combination of education and experience may be accepted as a satisfactory substitute. Excellent written and verbal communication skills.

PHYSICAL DEMANDS: Must regularly operate a computer and occasionally operate other office productivity machinery. Must regularly communicate with employees/customers; must be able to exchange accurate information.

About Microbial Solutions

Our Microbial Solutions business group has a comprehensive portfolio of endotoxin testing, microbial detection and microbial identification products and services is unlike any other, and has been purposefully designed to meet the complex and ever-changing needs of the industry. We help clients to ensure product safety and quality with easy-to-use yet robust testing solutions that satisfy regulatory requirements, support critical decision making and improve operational efficiencies.

About Charles River

Charles River is an early-stage contract research organization (CRO). We have built upon our foundation of laboratory animal medicine and science to develop a diverse portfolio of discovery and safety assessment services, both Good Laboratory Practice (GLP) and non-GLP, to support clients from target identification through preclinical development. Charles River also provides a suite of products and services to support our clients’ clinical laboratory testing needs and manufacturing activities. Utilizing this broad portfolio of products and services enables our clients to create a more flexible drug development model, which reduces their costs, enhances their productivity and effectiveness to increase speed to market.

With over 17,000 employees within 90 facilities in 20 countries around the globe, we are strategically positioned to coordinate worldwide resources and apply multidisciplinary perspectives in resolving our client’s unique challenges. Our client base includes global pharmaceutical companies, biotechnology companies, government agencies and hospitals and academic institutions around the world. And in 2019, revenue increased to $2.62 billion.

At Charles River, we are passionate about our role in improving the quality of people’s lives. Our mission, our excellent science and our strong sense of purpose guide us in all that we do, and we approach each day with the knowledge that our work helps to improve the health and well-being of many across the globe. We have proudly supported the development of ~85% of the drugs approved by the FDA in 2019.

Equal Employment Opportunity

Charles River Laboratories is an Equal Opportunity Employer - M/F/Disabled/Vet.

If you are interested in applying to Charles River Laboratories and need special assistance or an accommodation due to a disability to complete any forms or to otherwise participate in the resume submission process, please contact a member of our Human Resources team by sending an e-mail message to crrecruitment_US@crl.com. This contact is for accommodation requests for individuals with disabilities only and cannot be used to inquire about the status of applications.

For more information, please visit www.criver.com.

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