Marketing Associate

The Marketing Associate role will serve as the local Asia-Pac expert to drive awareness and lead generation, primarily in South Korea and China. Working in concert with our global Business Development and Marketing team, the Marketing Associate will execute marketing campaigns and prospect biotech companies who are running global clinical trials.

• Execute tactical marketing campaigns to drive awareness and interest in Medpace including:
  • Develop AsiaPac-specific content including webinars, whitepapers, and blog posts
  • Social media
  • Conference support
  • Email marketing
  • Digital advertising
• Coordinate translation of marketing materials into local languages
• Assist with lead generation by researching and qualifying high potential customers, contacts and market events to drive opportunities and sales
• Perform outbound prospecting activity in coordination with Business Development Executives and Marketing (email, social, phone calls) to develop awareness and secure meetings
• Perform customer and contact data quality, accuracy and maintenance activities
• Perform data entry and quality control functions in the Salesforce Customer Relationship Management (CRM) platform

• Ability to communicate fluently in English as well as Korean and/or Mandarin
• 1-5 years’ experience in Marketing or Sales
• 4-year degree in business or life sciences