Digital Marketing Patient Recruitment Manager

Our global activities are growing rapidly, and we are currently seeking a full-time, Digital Marketing Patient Recruitment Manager within our Patient Recruitment and Retention Department. This position will specialize in overseeing digital marketing strategy, execution, and content creation for patient recruitment activities.

• Oversee development of meaningful content for creative materials that target a global audience of patients, caregivers, research site staff, and physicians;
• Manage media campaigns and develop recruitment funnels including use of radio, print, Google Ads, and Facebook;
• Partner with internal and external teams to evaluate and integrate innovative digital tools for the successful acquisition of patients and patient engagement;
• Strategically review patient recruitment advertisement vendor campaigns and results;
• Stay current on leading industry trends that will impact strategies in trial recruitment and effectively apply knowledge;
• Effectively communicate recruitment strategy to executive management, senior leadership, and team members; and
• May have oversight and/or mentorship responsibilities of departmental team members.

• Bachelors in Marketing, Communication, Graphic Design, or Life Sciences;
• Minimum of 3 years of SEO or SEM experience; experience in health marketing is a plus;
• Preferred 3 to 5 years' experience of Clinical Research industry experience, with at least 2 years' experience related to Patient Recruitment;
• Advanced knowledge of Adobe Creative Cloud and MS Office; and
• Knowledge of Google Analytics and Google Ads, Facebook/IG marketing, and other online advertising verticals