Product Marketing Manager

Job Description

Job Responsibility

• Planning & executing in-depth market intelligence analysis to support business growth requirements & new opportunities development.
  • Business performance diagnosis through internal data analysis & voice of relevant stakeholders.
  • Follow up the industry dynamics, collect and analyze the data of market trends, competitors and business models, provide market report on industry analysis, and detailed competitor & relevant research field analysis.
• Understand technical trends in responsible markets, responsible for portfolio management & new opportunity development.
  • Manage & drive existing portfolio growth from marketing 4Ps approach.
  • develop compelling business to drive product innovation, new product development, product extensions and adoption of the existing portfolio.
  • Close work with global team for NPI success in China.
• Work with the team for marketing strategy development & implementation, developing workflow/solution-based value proposition & sales tools and working process/mechanism of cross-regional/cross products selling effectively in Organization.
• Joint-deploy annual marketing promotion plan with Marcom team & drive pipeline growth to support business target.
•  Coordinate internal resources and key project support for business growth.
• Drive business development through multiple business models, such as KOL partnership, OEM, License out, System Integration, etc.  

Qualifications & required skills

• Education: Master degree or above in marketing, science field or related subjects
• Above 3 years’ technical/marketing experience for industrial products, Handheld spectrometer portfolio, such as XRF, Raman, FTIR, relevant background is a plus.
• Strong business sense and result orientation
• Independent, initiative and self-confidence
• Good communication skill & team work
• Fluent in Microsoft Office tools, especially familiar with excel for data analysis
• Good writing and expressing in English