Exploring Factors Influencing Consumers in Seeking Aesthetic Medicine Services in Malaysia

Exploring Factors Influencing Consumers in Seeking Aesthetic Medicine Services in Malaysia: A Cross-Sectional Study.

The goal of this study is to understand the factors that influence consumers when seeking aesthetic medicine services in Malaysia. The study aims to answer the following questions:

1. What factors influence consumers when seeking aesthetic medicine services?
2. Do sociodemographic factors (such as age, gender, and income) affect these factors?
3. What criteria do consumers consider when choosing a clinic for aesthetic medicine services?

Study Overview

• Status: Completed
• Conditions: Consumer Preference

• Study Type: Observational
• Enrollment (Actual): 189

Contacts and Locations

Study Locations

• Malaysia
  • Selangor
    • Petaling Jaya, Selangor, Malaysia, 47810
      • USMARI Research & Innovation Centre

Participation Criteria

Eligibility Criteria

• Ages Eligible for Study: Adult; Older Adult
• Accepts Healthy Volunteers: Yes

• Sampling Method: Non-Probability Sample

Study Population

Individuals who have either received or plan to received aesthetic treatment in the future.

Description

Inclusion Criteria:

• Malaysian citizens above 18 years old.
• Individuals who have either received or plan to received aesthetic treatment in the future.
• Willing to participate in the study

Exclusion Criteria:

• Individuals unable to provide informed consent.
• Individuals who cannot understand either Bahasa Malaysia or English.

Study Plan

How is the study designed?

What is the study measuring?

Primary Outcome Measures

Outcome Measure	Measure Description	Time Frame
Consumer preference factors for aesthetic medicine services in Malaysia	The factors including personal desires, physical concerns, psychosocial influences, social media exposure, influence from others, and significant life events are evaluated through a survey using a Likert scale to assess participants' level of agreement with statements related to the respective factors. Responses are rated on a 5-point scale (1 = strongly disagree, 2 = disagree, 3 = not sure, 4 = agree, 5 = strongly agree).	at point of enrolment (baseline)

Secondary Outcome Measures

Outcome Measure	Measure Description	Time Frame
Participants demographic background	Sociodemographic data, including age, gender, education level, income, and occupation, are collected through a survey consisting of closed-ended questions with single-response and multiple-response options.	at point of enrolment (baseline)
Criteria influencing consumers' choice of clinic for aesthetic treatments.	The criteria were identified through a survey comprising items related to factors that may influence consumers' choice of an aesthetic clinic. Participants rated their level of agreement with each statement using a 5-point Likert scale (1 = strongly disagree, 2 = disagree, 3 = not sure, 4 = agree, 5 = strongly agree).	at point of enrolment (baseline)

Collaborators and Investigators

• Sponsor: USMARI Research & Innovation Centre

Study record dates

Study Major Dates

• Study Start (Actual): November 1, 2024
• Primary Completion (Actual): May 30, 2025
• Study Completion (Actual): May 30, 2025

Study Registration Dates

• First Submitted: March 4, 2026
• First Submitted That Met QC Criteria: March 12, 2026
• First Posted (Actual): March 18, 2026

Study Record Updates

• Last Update Posted (Actual): March 18, 2026
• Last Update Submitted That Met QC Criteria: March 12, 2026
• Last Verified: March 1, 2026

More Information

Terms related to this study

• Additional Relevant MeSH Terms: Behavior; Consumer Behavior
• Other Study ID Numbers: USMR-24-1

Plan for Individual participant data (IPD)

• Plan to Share Individual Participant Data (IPD)?: NO

Drug and device information, study documents

• Studies a U.S. FDA-regulated drug product: No
• Studies a U.S. FDA-regulated device product: No