Go-to-Market Content Senior Marketing Manager

Go-to-Market Content Senior Marketing Manager

PPD is seeking an experienced Go-to-Market marketing manager to drive our web messaging and content for key corporate PPD solutions and therapeutic areas. This position will work very closely with the extended marketing team, business stakeholders, subject matter experts, digital communications and/or agencies to develop out this web content. The position can be based in our Morrisville, NC, office, our Wilmington, NC, office, or a remote location.

Responsibilities: Leads the creation of messaging and webpage content for PPD’s corporate website, PPD.com. Ability to create both new content and transform existing content for PPD.com. Leads marketing’s input to the overall web production calendars and marketing campaign calendars. Partners with the Digital Corporate Communications team to ensure marketing’s vision for website messaging and/or content is produced for PPD’s corporate website. Coordinates withthe Marketing Brand Execution team the development ofany key creative assets such as images,panels,banners, etc. ​ Use Google web analytics to review website content performance and help key stakeholders optimize their website content. Represents the marketing department as the key contact on digital/web projects. Familiarity with website analytics such as Google Analytics to assess the performance and optimize website content.

Go-to-Market Content Senior Marketing Manager

PPD is seeking an experienced Go-to-Market marketing manager to drive our web messaging and content for key corporate PPD solutions and therapeutic areas. This position will work very closely with the extended marketing team, business stakeholders, subject matter experts, digital communications and/or agencies to develop out this web content. The position can be based in our Morrisville, NC, office, our Wilmington, NC, office, or a remote location.

Responsibilities: Leads the creation of messaging and webpage content for PPD’s corporate website, PPD.com. Ability to create both new content and transform existing content for PPD.com. Leads marketing’s input to the overall web production calendars and marketing campaign calendars. Partners with the Digital Corporate Communications team to ensure marketing’s vision for website messaging and/or content is produced for PPD’s corporate website. Coordinates withthe Marketing Brand Execution team the development ofany key creative assets such as images,panels,banners, etc. ​ Use Google web analytics to review website content performance and help key stakeholders optimize their website content. Represents the marketing department as the key contact on digital/web projects. Familiarity with website analytics such as Google Analytics to assess the performance and optimize website content.

Desired Skills and Experience: BA/BS in Marketing, Business Management, or related field. MBA a plus. 8 years of experience relevant to the role. 5 years of experience with B2B website content creation, preferably for a CRO, life sciences or health care company. Deep experience with search engine optimization (SEO) strategies and apply that knowledge to creating web content to drive site traffic and engagement rates. Best practice knowledge of web page messaging, design, development, and optimization. Excellent writer and communicator, able to understand and create content. Excellent organizational and project management skills with ability to operate on a wide range of topics and projects at one time. Familiarity with website analytics such as Google Analytics to assess the performance and optimize website content.

Working Conditions and Environment Work is performed in an office environment with exposure to electrical office equipment. Occasional drives to site locations, frequent travels both domestic and international. Long, varied hours may be required.

Physical Requirements Frequently stationary for 6-8 hours per day. Repetitive hand movement of both hands with the ability to make fast, simple, repeated movements of the fingers, hands, and wrists. Moderate mobility required. Occasional crouching, stooping, bending and twisting of upper body and neck. Light to moderate lifting and carrying (or otherwise moves) objects including luggage and laptop computer with a maximum lift of 15-20 lbs. Ability to access and use a variety of computer software developed both in-house and off-the-shelf. Ability to communicate complex information and ideas so others will understand; with the ability to listen to and understand information and ideas presented through spoken words and sentences. Frequently interacts with others, relates sensitive information to diverse groups both internally & externally. Ability to apply abstract principles to solve complex conceptual issues. Requires multiple periods of intense concentration. Performs a wide range of complex tasks as dictated by variable demands and changing conditions with little predictability as to the occurrence. Ability to perform under stress. Ability to multitask. Regular and consistent attendance.

PPD is an affirmative action employer that values diversity as a strength and fosters an environment of mutual respect. PPD provides equal employment opportunities without regard to age, race, color, pregnancy, national origin, religion, sex, gender identity, sexual orientation, disability, veteran status or other status within any other protected group.

Organization

Marketing

Primary Location

North America-United States-North Carolina-Morrisville - 3900 Paramount

Other Locations

North America-United States-North Carolina-Wilmington

You know the job poster

Reach out to let them know you’re interested

Desired Skills and Experience: BA/BS in Marketing, Business Management, or related field. MBA a plus. 8 years of experience relevant to the role. 5 years of experience with B2B website content creation, preferably for a CRO, life sciences or health care company. Deep experience with search engine optimization (SEO) strategies and apply that knowledge to creating web content to drive site traffic and engagement rates. Best practice knowledge of web page messaging, design, development, and optimization. Excellent writer and communicator, able to understand and create content. Excellent organizational and project management skills with ability to operate on a wide range of topics and projects at one time. Familiarity with website analytics such as Google Analytics to assess the performance and optimize website content.

Working Conditions and Environment Work is performed in an office environment with exposure to electrical office equipment. Occasional drives to site locations, frequent travels both domestic and international. Long, varied hours may be required.

Physical Requirements Frequently stationary for 6-8 hours per day. Repetitive hand movement of both hands with the ability to make fast, simple, repeated movements of the fingers, hands, and wrists. Moderate mobility required. Occasional crouching, stooping, bending and twisting of upper body and neck. Light to moderate lifting and carrying (or otherwise moves) objects including luggage and laptop computer with a maximum lift of 15-20 lbs. Ability to access and use a variety of computer software developed both in-house and off-the-shelf. Ability to communicate complex information and ideas so others will understand; with the ability to listen to and understand information and ideas presented through spoken words and sentences. Frequently interacts with others, relates sensitive information to diverse groups both internally & externally. Ability to apply abstract principles to solve complex conceptual issues. Requires multiple periods of intense concentration. Performs a wide range of complex tasks as dictated by variable demands and changing conditions with little predictability as to the occurrence. Ability to perform under stress. Ability to multitask. Regular and consistent attendance.

PPD is an affirmative action employer that values diversity as a strength and fosters an environment of mutual respect. PPD provides equal employment opportunities without regard to age, race, color, pregnancy, national origin, religion, sex, gender identity, sexual orientation, disability, veteran status or other status within any other protected group.

Organization

Marketing

Primary Location

North America-United States-North Carolina-Morrisville - 3900 Paramount

Other Locations

North America-United States-North Carolina-Wilmington

You know the job poster

Reach out to let them know you’re interested