Associate Director, Integrated Marketing

<div> <p><span style="font-size: 12.0pt;font-family: "Arial Narrow" , sans-serif;">The Integrated Marketing team develops campaigns across the buyer's journey with the key objective of increasing awareness and driving demand for Labcorp's full portfolio of products and services across diagnostics and drug development. </span></p> <p><span style="font-size: 12.0pt;font-family: "Arial Narrow" , sans-serif;">Labcorp is seeking an <strong>Associate Director of Integrated Marketing</strong> to lead our global marketing campaigns in partnership with our Product & Segment Marketing team. This key role will focus on leading a high-performance team of direct reports that orchestrates the execution of our global integrated marketing programs, assists in directing our agency relationship, and ensure our sales teams are enabled with the right tools to effectively leverage our marketing programs. This role heavily uses data to inform decisions and suggest areas to expand business growth. </span></p> <p><strong><span style="font-size: 12.0pt;font-family: "Arial Narrow" , sans-serif;">Key responsibilities include: </span></strong></p> <ul> <li><span style="font-size: 10.0pt;font-family: Symbol;"><span style="font: 7.0pt "Times New Roman";"> </span></span><span style="font-size: 12.0pt;font-family: "Arial Narrow" , sans-serif;background: white;color: black;">Produce global integrated marketing campaigns from inception to optimization with a cross-functional marketing team (content, creative, social, digital, marketing operations and media)</span></li> <li><span style="font-size: 10.0pt;font-family: Symbol;"><span style="font: 7.0pt "Times New Roman";"> </span></span><span style="font-size: 12.0pt;font-family: "Arial Narrow" , sans-serif;background: white;color: black;">Work with both segment, therapeutic, digital, product and research marketing teams to identify and define strategies to support the brand awareness and demand generation needs of our global business</span></li> <li><span style="font-size: 10.0pt;font-family: Symbol;"><span style="font: 7.0pt "Times New Roman";"> </span></span><span style="font-size: 12.0pt;font-family: "Arial Narrow" , sans-serif;background: white;color: black;">Track campaign performance of global programs and provide feedback to the business to optimize effectiveness of future campaigns</span></li> <li><span style="font-size: 10.0pt;font-family: Symbol;"><span style="font: 7.0pt "Times New Roman";"> </span></span><span style="font-size: 12.0pt;font-family: "Arial Narrow" , sans-serif;background: white;color: black;">Work with internal stakeholders to ensure appropriate prioritization and enablement for effective follow up on Integrated Marketing campaigns</span></li> </ul> <ul> <li><span style="font-size: 12.0pt;font-family: "Arial Narrow" , sans-serif;">Help conceive strategic content that can be deployed via omnichannel marketing (e.g., webinars, social media, paid search, podcasts, etc.) to showcase our thought leadership and create differentiation </span></li> <li><span style="font-size: 12.0pt;font-family: "Arial Narrow" , sans-serif;">Build a team of high-potential performers to scale for and align with business growth</span></li> <li><span style="font-size: 12.0pt;font-family: "Arial Narrow" , sans-serif;">Support development for expanding team of direct reports </span></li> <li><span style="font-size: 12.0pt;font-family: "Arial Narrow" , sans-serif;">Set strategic vision for audience and/or therapeutic area, guiding stakeholders to effectively define strategies to support awareness and demand gen</span></li> <li><span style="font-size: 12.0pt;font-family: "Arial Narrow" , sans-serif;">Perform other marketing and sales support functions, as needed</span></li> </ul> </div><p><span style="font-size: 8.0pt;font-family: "lucida sans";"><strong>Requirements:</strong></span></p><div> <ul> <li><span style="font-size: 12.0pt;font-family: "Arial Narrow" , sans-serif;">Bachelor's degree in Marketing, Communications, Science, or Business preferred</span></li> <li><span style="font-size: 12.0pt;font-family: "Arial Narrow" , sans-serif;">Master's degree a strong plus </span></li> <li><span style="font-size: 12.0pt;font-family: "Arial Narrow" , sans-serif;">10+ years prior work experience in marketing with 3+ years leading a team</span></li> <li><span style="font-size: 12.0pt;font-family: "Arial Narrow" , sans-serif;">Specific expertise in marketing life science services, technical writing highly desirable</span></li> <li><span style="font-size: 12.0pt;font-family: "Arial Narrow" , sans-serif;">Strong understanding of the digital marketing technology landscape and best practices </span></li> <li><span style="font-size: 12.0pt;font-family: "Arial Narrow" , sans-serif;">Excellent internal and external customer service skills, attention to detail and ability to be persistent while maintaining tact</span></li> <li><span style="font-size: 12.0pt;font-family: "Arial Narrow" , sans-serif;">Demonstrated ability to plan, multi-task and prioritize</span></li> <li><span style="font-size: 12.0pt;font-family: "Arial Narrow" , sans-serif;">Demonstrated teamwork, communication (written and verbal), and organizational skills</span></li> <li><span style="font-size: 12.0pt;font-family: "Arial Narrow" , sans-serif;">Ability to work to deadlines and problem-solve</span></li> <li><span style="font-size: 12.0pt;font-family: "Arial Narrow" , sans-serif;">Strong analytical, time management and interpersonal skills</span></li> <li><span style="font-size: 12.0pt;font-family: "Arial Narrow" , sans-serif;">Ability to communicate appropriately and effectively at all levels of an organization </span></li> <li><span style="font-size: 12.0pt;font-family: "Arial Narrow" , sans-serif;">Positive attitude and sense of urgency</span></li> <li><span style="font-size: 12.0pt;font-family: "Arial Narrow" , sans-serif;">Demonstrated leadership ability</span></li> </ul> </div>