Consumer Portfolio Marketing Manager

<p>Consumer Portfolio Marketing Manager Labcorp is looking for an exceptional Consumer Portfolio Marketing Manager for their direct to consumer business to manage the existing product portfolio and grow the consumer business. </p><p></p><p><b>Responsibilities:</b></p><ul><li>Manage the products in Labcorp's current direct to consumer portfolio: coordinating product page updates, defining product's value propositions, conducting competitive assessments, and advising on product-specific marketing campaigns. </li><li>Evaluate and prioritize new test categories to bring on the market based on collaboration with the Customer Insights and Analytics team. Identify opportunities and execute greater consumer awareness and conversion across new and existing channels </li><li>Synthesize internal and external insights to adjust and manage the product roadmap for the consumer business. </li><li>Evaluate portfolio purchasing trends to advise on partnerships, marketing prioritization, media buys, and new content development. </li></ul><p></p><p><b>Requirements</b>:</p><ul><li>3-5 years in consumer marketing </li><li>Bachelor degree in business, marketing, life sciences or equivalent </li><li>Proven ability to successfully drive projects from concept to realization </li><li>Strong team collaboration and ability to work cross functionally across marketing, operations, Expert at translating external trends, internal factors, and customer insights into actionable business recommendations at a senior level Proven track record of managing multiple projects at once Healthcare experience preferred (but not required)</li></ul><p></p><p><b>Labcorp is proud to be an Equal Opportunity Employer:</b></p><p></p><p>As an EOE/AA employer, the organization will not discriminate in its employment practices due to an applicant's race, age, color, religion, sex, national origin, sexual orientation, gender identity, disability or veteran status.</p><p></p><p>For <span>more information about how we collect and store your personal data, please see our </span><span><a href="https://www.labcorp.com/hipaa-privacy/web-privacy-policy" target="_blank">Privacy Statement</a></span><a href="https://www.labcorp.com/hipaa-privacy/web-privacy-policy" target="_blank"><span>.</span></a><span> </span></p>