Experienced Marketing Associate

The Medpace marketing team is seeking a full-time, office-based B2B Marketing Associate to make a difference in building Medpace awareness and driving new business leads. You’ll work collaboratively within the Marketing team as well as cross-functionally with other Medpace departments to plan, optimize, and deliver successful B2B marketing strategies and tactics to drive growth for assigned areas of responsibility.

The ideal candidate is a B2B marketer with a solid track record of executing successful marketing campaigns, who is ready for a new challenge at a rapidly growing organization with a defined path for career advancement.

• Develop and execute B2B Marketing plans to grow awareness and drive leads for assigned areas of responsibility. Tactics may include email marketing, collateral development, digital advertising, social media, webinar coordination, SEO, and other tactics as assigned;
• Work collaboratively with internal and external subject matter experts to develop content related to assigned areas of responsibility;
• Assist in coordinating Medpace presence at key events to support Business Development opportunities. Tactics may include pre-event promotion; development, logistics, and management of exhibit properties; evaluation, selection, and coordination of conference sponsorship opportunities;
• Collaborate with Graphic Design team to coordinate the production of new marketing collateral, digital assets, content pieces, and other creative projects, in a manner consistent with Medpace brand standards / current campaign standards;
• Perform ongoing tracking and reporting of quantitative and qualitative marketing campaign results;
• Complete other projects and responsibilities as assigned.

• Bachelor’s Degree in Marketing required;
• Minimum 2 years of B2B marketing experience. Experience in the life science / clinical development industry is a bonus;
• Previous experience in CRM & Marketing Automation Tools (ex. Salesforce, Pardot, Hubspot);
• Previous experience in digital advertising platforms, including Google Ads, LinkedIn, and other forms of paid media;
• Strong written and verbal communication, and excellent organizational/project management skills required; and
• Proficiency in MS Office required.